WHAT SORT OF VIDEO WILL SUIT MY BUSINESS?
What sort of video will suit my business?Video content is a powerful tool for businesses to connect with their audience, convey messages effectively, and drive engagement. Incorporating video into your marketing strategy can differentiate you from competitors and be a...
ALL THE GEAR AND PLENTY OF IDEAS…
All the gear and plenty of ideas…On the Super Motion website, you will find a page called “Our Kit.” We show you the tools we use to create your video because they are important. With the increasing quality of Smartphone cameras, it's easy to understand why people...
EMERGING TRENDS FOR THE AGRI FOOD INDUSTRY
Emerging trends for the Agri Food industry.We hardly need reminding that the last few years have seen upheavals in many industry sectors. Among those most affected have been hospitality, and retail. The linking factor there being food. Changing consumer tastes, and...
UNDERSTANDING THE STAGES OF VIDEO PRODUCTION
What does it all mean? – Understanding the stages of video productionWatching the credits of a TV programme or film, the number of different roles involved in the production can seem baffling. Working on a video for a business or other organisation means far fewer...
THE BIG FOOD REDESIGN
The Big Food RedesignWe looked at regenerative farming in a recent piece and that has led us to think about another concept that is being discussed widely in the Agri-Food industry. The Circular Economy. As the name implies this is looking to move away from a linear...
THE CIRCULAR ECONOMY
The Circular EconomyWe looked at regenerative farming in a recent piece and that has led us to think about another concept that is being discussed widely in the Agri-Food industry. The Circular Economy. As the name implies this is looking to move away from a linear...
REGENERATIVE FARMING – THE KEY LIES IN THE SOIL
Regenerative Farming – The key lies in the soilThe world of sustainability is full of jargon and buzzwords. One of the current favourites is “regenerative Farming”. It has been discussed on BBC Countryfile, was a talking point on the Nature Day of COP26, and features...
HAVING A SUSTAINABLE CHRISTMAS
Having a sustainable ChristmasThe pressure of rising costs is making living up to expectations, often self-imposed ones, about how Christmas should be done this year, means this may be the time to pause, and rethink how Christmas can look with an eye on sustainability...
IS THE FUTURE OF PROTEIN INSECTS?
Is the Future of Protein Insects?When we think about protein, we probably picture a medium-rare steak or perhaps some salmon. However, there are a wide variety of potential options when it comes to protein. In fact, some of the options might surprise you. When experts...
CLARKSON’S FARM A HIT FOR AGRICULTURE INDUSTRY
Clarkson’s Farm is a Hit for Agriculture IndustryWhile most people may not think quite often about what it takes to get food on their plates or in their corner markets, the reality is that agriculture is a major industry constantly running behind the scenes. The...
CHALLENGES FOR THE AGRICULTURE AND FOOD INDUSTRIES
Challenges for the Agriculture and Food IndustriesThe UN’s Food and Agriculture Organisation (FAO) has a “vision is of a world free from hunger and malnutrition, where food and agriculture contribute to improving the living standards of all, especially the poorest, in...
MINIMISING FOOD WASTE AT PRODUCTION STAGE
Minimising Food Waste at production stageSince The Waste and Resources Action Programme (WRAP) published their first guide to the recycling of food waste in 2009, domestic uptake has risen on average by 55% per year. In their recent update WRAP suggest that the next...
BUILDING RESILIENCE IN THE FOOD INDUSTRY
The last few years have brought a series of challenges to our food supply. From Climate Change toCovid we are being pushed to consider how and from where our food requirements are met.Building the resilience to respond to current and future issues is something that is...
5 WAYS VIDEO CONTENT CAN IMPROVE YOUR SEO
68% of online experiences begin with a search engine.So, ensure you get seen by improving your SEO. Search engines are utilised by millions of people worldwide to find information on the web, with Google being the most popular. Yet, the outcome of these searches can...
WHY VIDEO MARKETING IS A MUST FOR THE AGRICULTURE INDUSTRY IN 2022
Within the many industries including agriculture, there is often a reliance on tried-and-true practices. While we can fully understand this ethos, it is important to also ensure the adoption of new practices that are highly effective. If there is one practice that...
WHY YOU NEED TO COMMUNICATE YOUR CARBON REDUCTION PROGRESS
When thinking about generating publicity, many companies tend to focus on the quality of their products, their level of service, and their affordable pricing. These are certainly important things to highlight in your video marketing and other PR efforts. However, many...
HOW INDUCTION VIDEOS HELP IN NEW EMPLOYEE RETENTION
An onboarding process is essential when inducting new employees into the company. It provides the foundations for what the employee can expect: from procedures and systems to the values and culture of the business. An effective onboarding process can add value to the...
KELP AGRICULTURE AND WHY WE SHOULD BE TALKING ABOUT IT
When you think about kelp, you may very well think about the vast kelp forests you see when watching shark week or an episode of SpongeBob. However, kelp represents a huge opportunity in aquaculture and can serve as regenerative agriculture. Let’s take a look at the...
HOW TO REMAIN CALM & SMASH THE INTERVIEW
For many of us, being interviewed for a media appearance may create even more nervousness than usual. It is normal to be nervous before being interviewed; however, there are tactics you can use to calm your nerves and increase your likelihood of doing well. Let’s take...