Making social media videos can be a great way to connect with your audience and promote your professional services. However, there are several common issues that can arise during the production and publishing of your videos. As an expert in video production and editing, I’m here to help you understand these common problems and provide solutions so that your social media videos can have the impact you want.

1. Tailor Content to Audience and Industry Specifics

One common issue in making social media videos for professional services is not tailoring content to the specific audience and industry. It’s crucial to understand your target audience to make sure your videos resonate with them. Professionals may have different needs and wants than consumers, so make sure to conduct research on what your audience is looking for.

Also, remember to tailor your content to the industry you’re in. Lawyers may need to emphasise certain aspects of the law, while doctors may need to explain medical procedures. Understanding your industry will help you produce content that is not only informative but also engaging.

2. Emphasise High-Quality, Brief Video Content

Another issue in producing social media videos is the video’s quality and length. Creating high-quality, brief videos is key.

People on social media have limited attention spans, so it’s essential to grab their attention quickly. Your video should be informative, engaging, and polished for optimal impact. So, make sure you use clean visuals, graphics, and sound to enhance your message.

3. Select the Right Platform Based on the Audience

Different social media platforms attract audiences of varied interests and preferences. As a professional service marketing manager, you should know which platform is suitable for your service and audience.

For example, LinkedIn is popular among professionals and business owners, while Instagram and Snapchat cater to younger audiences.

Knowing which platform to use can lead to a higher engagement rate for your videos.

4. Use Engagement and Conversion Metrics for Evaluation

It’s essential to measure the success of your social media video campaigns. You can use engagement metrics like views, likes, and shares to evaluate how your audience interacts with your content.

You can also use conversion metrics such as click rates to follow the audience’s actions to the next marketing stage.

By tracking these metrics, you can improve future video performance.

5. Enforce Online Conduct Policies for Privacy and Professionalism

Lastly, it’s crucial to follow guidelines set for online conduct policies. Social media videos should not cross the lines of privacy, decency, and professionalism.

It’s also important that your video should not violate any personal space of the target audience, or any ethical policies and guidelines for your profession.

Conclusion

In conclusion, producing social media videos for professional services comes with its challenges.

However, by tailoring content, creating high-quality briefs, selecting the right platform, using engagement and conversion metrics for evaluation and following ethical policies and guidelines, you can successfully connect with your target audience.

These solutions will go a long way in ensuring that your videos stand out and achieve the intended impact.

If you’d like help to create a stand out social media video, book a strategy call or get in touch on 01225 970242.