Introduction
In today’s digital age, video has become a powerful tool for enhancing communication and engagement. For Housing Associations in the UK, leveraging video can transform resident interactions, streamline operations, and foster a sense of community. This blog post aims to provide actionable insights on how Housing Associations can effectively use video to achieve these goals.
Overview
The Importance of Digital Transformation
The Housing Association sector is rapidly evolving, with digital transformation playing a crucial role. Incorporating video into your communication strategy can significantly enhance resident engagement and operational efficiency.
The Purpose of This Post
Our goal is to offer practical tips on using video effectively within the Housing Association sector. From resident engagement to crisis communication, we’ll explore various applications that can make a real difference.
Enhanced Resident Engagement
Digital Platforms
Using videos on digital platforms is a fantastic way to communicate with residents. Housing Associations can deliver essential information about services and support available through engaging video content. This method ensures that residents are well-informed and can easily access the help they need.
How-to Videos
Creating video tutorials for accessing digital services can help to empower your residents. Imagine a resident struggling with an online rent payment system; a simple tutorial can guide them, reducing frustration and increasing satisfaction.
Maintenance and Tutorials
How-To Videos
Instructional videos for simple repairs can help to empower residents and reduce maintenance calls. By providing clear, step-by-step guides on common maintenance issues like a blocked sink and other minor plumbing problems, residents can tackle some of these themselves.
Creating a Library
Housing Associations could create a library of maintenance tutorials on their website and YouTube channel. This resource could cover a range of topics, ensuring residents have access to helpful information whenever they need it.
Property Showcases
Virtual Tours
Virtual property tours are an effective way to attract potential residents. High-quality 360-degree video tours can showcase available properties, making them accessible online for remote viewing. This approach not only saves time but also broadens your reach.
Drone Footage
Drone videos provide comprehensive views of new developments, capturing progress and final completion of the project. Regular updates using drone footage can document and share the development’s progress with stakeholders and the community, keeping everyone informed and engaged.
Crisis Communication
Emergency Updates
During crises, quick and effective communication is vital. Video can play a significant role in disseminating information rapidly. Housing Associations should establish a protocol for producing and sharing video updates during emergencies to keep residents informed in real-time.
Community Building and Success Stories
Testimonial Videos
Collecting and sharing video testimonials from satisfied residents can build trust within the community. Highlighting positive experiences and success stories help to foster a sense of belonging and encourage others to share their stories.
Event Highlights
Capturing and sharing highlights from community events can promote engagement. Use video to document and share these events, encouraging participation and fostering a sense of community among residents.
Staff and Policy Communication
Staff Introductions
Introducing key staff members through video humanises the organisation. Create short video profiles of staff members, explaining their roles and how they support residents. This approach makes the organisation more relatable and approachable.
Policy Explanations
Using video to explain new policies or changes can make complex information more accessible. Produce videos that break down policy changes into simple, easy-to-understand segments, and share them on your website and social media channels. This ensures everyone is on the same page and reduces confusion.
Conclusion
Incorporating video into your Housing Association’s communication strategy can significantly enhance resident engagement, improve operational efficiency, and build stronger communities. From creating how-to tutorials to sharing community events, the possibilities are vast and impactful.
Ready to revolutionise your Housing Association with video?
Book a free 30-minute strategy call with Super Motion today and discover how we can help you elevate your communication and engagement strategies. Let’s make your vision a reality!
References
For further reading on this topic, check out these resources:
Revolutionising the Future of UK Housing Associations
https://www.the-escape.co.uk/insights/revolutionising-uk-housing-associations-1
Housing Association Video Production Ideas
https://www.7video.co.uk/housing/
Media Training for Housing Associations
https://www.mosaicmediatraining.co.uk/sectors/media-training-housing-association-sector/