Increasingly, consumers want information quickly and easily. That’s why retail explainer videos have become an essential tool for retail businesses to showcase their products and services.

However, not all explainer videos are created equal. In this post, we’ll explore what separates a good retail explainer video from an average one, and how to create a video that engages your audience and drives sales.

Keep Your Explainer Video Concise

The attention span of today’s consumers is shorter than ever, so it’s important to keep your retail explainer video concise. Ideally, your video should be between 90 seconds and two minutes long. This time frame is long enough to showcase your product or service and short enough to hold the viewer’s attention.

Use Strong Visuals

Visuals are a critical element of any retail explainer video. Strong visuals that are simple yet impactful can aid communication immensely and help viewers understand your product or service better. Using graphics, animations or other visual aids can make the information more digestible and engaging.

Standout Concept

An innovative and memorable concept tailored to your audience is an essential component of a great retail explainer video. To achieve this, you need to know who your audience is, what their pain points are, and how your product or service can help solve their issues. A standout concept that resonates with your target audience can ultimately make the difference in your video’s success.

Easy-to-Understand Language

Avoid ambiguous jargon or acronyms and use colloquial language instead. Use simple, easy-to-understand language that your viewers can relate to. Speak as though you are talking to a friend, not a colleague, to ensure your message is clear and concise.

Address Specific Audience Pain Points

Addressing specific pain points helps your audience understand how your product or service can benefit them. Instead of making vague statements about how great your product is, focus on addressing specific issues and provide solutions that your potential customers are seeking.

Smooth, Engaging Animations

Well-thought-out movements and animations are essential for keeping viewers engaged. Slow animations, poor transitions, and lack of movement can make viewers lose interest and switch off. Instead, create smooth animations that are visually appealing, that hold the viewer’s attention, and make the video more engaging.

Balanced Tone

Strike a balance between being informative and being fun. You want viewers to enjoy watching the video, while also understanding your message. A balanced tone that uses appropriate humour and memorable elements can make your video stand out and help viewers remember your brand.

Highlight the Benefits

As a business, you’re ultimately selling a product or service to your customers. A great retail explainer video highlights what the product or service does for the customer. Always focus on the benefits your product or service offers and how it can improve your potential customer’s life.

High-quality Audio

Often overlooked, but high-quality sound and music can provide an immersive experience for the viewer. Utilise appropriate background music and sound effects that can enhance the video’s story and immerse the viewer in your message.

Robust Production Process

A good retail explainer video requires a robust production process that must ensure quality at each stage. Video production can be time-consuming and a drain on resources. Still, you must allocate sufficient resources to create a professional, high-quality video that engages your audience.

Conclusion

In conclusion, creating a great retail explainer video requires careful attention to every piece of the puzzle.

Investing time in a memorable concept, scripting with easy to understand language, attention to smooth animations and sound, succinct timing, and a robust production process will ensure you create a great retail explainer video that informs and ultimately drives sales.

To start your video journey, book a strategy call or get in touch on 01225 970242.