In the Retail sector, videos have emerged as a powerful tool to promote their products and services. If you are planning to create an explainer video for your retail business, it’s important to write a script that effectively communicates your message to your target audience.

However, the task of writing an explainer video script can be quite daunting, especially if you’ve never written a script before.

In this blog post, we’ll guide you through the process of writing an engaging and effective retail explainer video script.

1. Define the Video’s Purpose, Audience, and Budget

Before starting to write your script, it’s important to define your video’s purpose, target audience, and budget. The purpose of your video could be to introduce a new product, explain how a product works, or simply promote your brand. Knowing your audience is crucial in delivering a message that resonates with them. You need to determine the age range, interests, pain points, and goals of your target audience. Lastly, you need to consider your budget constraints, as it will impact the length and quality of your video.

2. Clearly State the Problem Your Product Solves, Using Emotional or Data-backed Scenarios

The first step in writing a great explainer video script is to clearly state the problem your product solves. Your audience should be able to relate to this problem, and feel that your product addresses their specific needs. Try to use emotional scenarios that create a connection between your audience and your product. You can also use data-backed scenarios to provide credibility and support your claims.

3. Illustrate Your Solution with Comparisons and Unique Features

Once you’ve established the problem, illustrate your solution. This is where you highlight the unique features of your products and compare them to other solutions in the market. Use simple language and relatable analogies to make it easy for your audience to understand. Make sure you highlight the benefits of your product, rather than its features.

4. Talk About Your Solution’s Unique Aspects Over Those of Your Competitors

When it comes to retail, there’s always competition. That’s why it’s important to emphasise your solution’s unique aspects over those of your competitors. Show your unique selling point that sets you apart from the rest. Focus on what makes your product special, and why your audience should choose you. Be confident in presenting your product and make sure your script emphasises your brand’s values.

5. Choose a Central Message or Call to Action Aligned with Your Goals

Every video should have a central message or call to action that is aligned with your goals. Whether it’s to download an app, visit your website, or purchase a product, you need to have a clear call to action. Make it easy for your audience to understand what you want them to do, and how to do it. Keep in mind that your call to action should always be aligned with the value your product provides.

6. Use a Clear Structure For The Script

Structuring your script is essential to keep your audience engaged.

Here’s a structure you can use for an explainer video:

• Introduction
• Problem
• Solution
• Explanation
• Call to action

Start with an attention-grabbing opening that generates curiosity. Follow it up with a clear problem statement, and how your product addresses it. Illustrate your solution through examples and comparisons. Provide a clear explanation of your product and end with a call to action.

Keep in mind that the ideal length of an explainer video is 60 – 120 seconds.

7. Use Relatable, Emotionally Engaging Storytelling

Humans respond better to stories, especially when it connects to their emotions.

Make use of stories that highlight your product’s benefits. You can also use testimonials from happy customers. Use your story to create a connection between your audience and your product.

Make it relatable, and let it speak to the hearts of your viewers.

Conclusion

Writing a retail explainer video script requires careful planning and execution to achieve your desired goals. Keep in mind the purpose, audience, and budget when writing your script.

Use emotional and data-backed scenarios that resonate with your audience. Illustrate your solution with comparisons and unique features, and emphasise your unique selling points over those of your competitors.

Choose a central message or call to action, and structure your script in a way that effectively communicates your message within 60-120 seconds.

Use relatable and emotionally engaging stories, and most importantly, be confident in presenting your product.

With these tips, you’ll achieve an engaging and effective retail explainer video that will help you to promote your business.

Don’t forget, we’re here to help. If you need any support writing your explainer video script, book here for a strategy call or get in touch on 01225 970242.