As a retail marketing manager, you know that videos have become an essential tool to grab audiences’ attention, showcase your products and services, and explain key concepts.

But how can you make sure your educational videos are engaging enough to deliver your message effectively?

In this guide, we will discuss the best practices you need to follow to create amazing, engaging educational videos. We’ll give you a mix of technical tips, video-making best practices, and industry-specific examples to help you create videos that captivate your audience.

Define Your Goals and Target Audience

Before you start creating an educational video, define the purpose of the video and your target audience.

What is the objective of your video? Who is it for?

As an example, if you are creating a video to explain the features of a product, you should focus on product-specific details and how those details help the customer. Keeping your goals and target audience in mind will help you create a video that is informative, engaging, and relevant to your desired outcomes.

Choose the Right Video Format

There are several video formats you could use to create your educational video. Some popular video formats include whiteboard animation, motion graphics, screencasting, and live-action video.

Each format has its unique strengths and weaknesses. For instance, whiteboard animation is great for explaining abstract concepts, while live-action videos are ideal for showcasing real products. Consider which video format will work best for your content and audience.

A video production expert could help to guide you on what type of video would work best for your project.

Craft a Compelling Script

Once you have identified your goals, target audience, and video format, it’s time to write a script. Your script should be clear, concise, and compelling.

Start with an attention-grabbing opening line that piques your audience’s interest and keeps them watching. Use storytelling techniques to communicate your message; stories help to create an emotional connection, making your video more memorable.

And, don’t forget to make sure your script is conversational. Speak as if you’re having a conversation with your audience to keep them engaged.

Avoid using technical jargon or complex terms that your audience may not understand.

Add Visuals and Audio

To make your educational video engaging and more visually appealing, you need to add visual elements such as images and animation.

Visuals help to break down complex concepts into digestible pieces that your audience can easily understand.

Also, use high-quality audio to complement your visuals. Poor audio quality can be a distraction and take away from the value of your message.

To ensure you have high-quality sound, you need to record audio in an area with minimal background noise and use professional audio recording equipment.

If you’re going to produce your project in-house, you should consider investing in professional equipment — but this can be a large investment. So, it’s worth weighing up the cost of the equipment and how often you’ll use it, against the cost of working with a video production company.

Optimise Your Video for SEO

Once your educational video is created, you need to optimise it for search engines. Optimise your video with relevant keywords in the title, description, and tags. This will make it easier for your audience to find your video when they search for topics related to your video.

Also, ensure that your video is hosted on a platform that allows you to embed it in webpages or share it on social media. Vimeo and YouTube are two of the most popular options.

Conclusion

By following these essential tips, retail marketing managers can create engaging educational videos that capture their audience’s attention, educate them on their product, and persuade them to take action.

Keep these best practices in mind when creating your next educational video, and remember to focus on your goals, target audience, and compelling storytelling. Invest in high-quality visuals and audio, choose the right video format, and optimise your videos for SEO to help your videos get the attention they deserve!

To start your video journey, book a strategy call or get in touch on 01225 970242.