Explainer videos have become an integral part of digital marketing strategies for many companies today.

In this article, we’ll dive into what explainer videos are, how they can benefit your digital marketing efforts, their role in customer conversion, and their adaptability to evolving marketing strategies.

What are Explainer Videos?

Explainer videos are short, engaging videos that effectively present or explain complex products or services.

They are usually animated or live-action videos that use simple language and visuals to simplify and clarify a concept for easy understanding. They help companies to convey their message in a more engaging manner, thus increasing customer engagement and conversion.

Explainer Videos Boost Sales

Explainer videos are a valuable tool in the digital marketing arsenal because they enhance customer understanding of products and services. According to a study by Wyzowl, 96% of people seek explainer videos to learn more about a product or service.

They provide an easy-to-digest alternative to reading long product manuals or text-heavy website pages. This, in turn, leads to longer site visits, an increase in video views, and higher engagement levels.

Explainer Videos Improve Customer Understanding

Explainer videos help to boost consumer understanding of products by breaking them down into simple and engaging visuals.

They provide an opportunity to demonstrate a product’s unique features and benefits, to empower customers to make informed purchase decisions. According to Yans, consumers are 85% more likely to buy a product after watching an explainer video.

Explainer Videos Enhance Website Engagement

Videos are an effective way to increase website engagement, and explainer videos are no exception. They increase dwell time, reduce bounce rates, and improve engagement metrics such as click-through rates.

Embedding explainer videos on your website’s home page or product pages can help to keep visitors engaged for longer.

Explainer Videos Strengthen Your Brand Image

Creating informative explainer videos positions your brand as an expert in your industry. It shows a willingness to help your customers make informed decisions and fosters long-term loyalty.

A well-crafted explainer video helps to build brand identity and brand recognition.

Explainer Videos are Highly Versatile

Explainer videos are highly versatile and can be used across various digital marketing channels. From social media to email marketing and product pages, explainer videos can be adapted to fit into different marketing strategies and work well for a variety of products and services.

Conclusion

Explainer videos are a powerful tool in digital marketing that can enhance customer engagement and drive conversions. By simplifying complex concepts and providing engaging visuals, they can boost consumer understanding and enable them to make informed purchasing decisions.

The adaptability of explainer videos makes them a valuable asset for any marketing strategy, and they continue to prove to be effective in a constantly evolving digital landscape. If you haven’t considered explainer videos for your brand, now is the time to do so!

To explore what an explainer video could do for your brand, book a strategy call or get in touch on 01225 970242.