As a retail business owner, you already know that it takes more than just selling products to keep your customers coming back.

Customer experience is king, and one of the best ways to improve your customer experience is to understand your customers’ needs and preferences. That’s where case study video interviews can help.

However, conducting a successful interview requires strategic planning and asking the right questions — which is what we’re good at here at Super Motion.

We’ll be walking you through the best questions you can ask your customers to conduct successful retail case study video interviews.

Introduce Yourself

First things first, start the interview by asking your customers for a brief personal introduction. This will help create a friendly and comfortable environment.

These simple questions can be great conversation starters:

• What’s your name?
• Where are you from?
• What do you like to do?

Shopping Habits and Preferences

To understand your customers better, ask them about their shopping habits and preferences. It will help you determine the type of customers you cater to and what they’re looking for.

Some great questions to ask include:

• How often do you shop?
• What products do you typically buy?
• What factors influence your purchasing decisions?

Previous Shopping Experiences and Store Choice

To understand your customers’ preferences more deeply, ask them about their previous shopping experiences, including their store choices.

You can ask questions like:

• What motivates you to choose a particular store?
• What were your previous shopping experiences like?
• What did you like or dislike about the stores you shopped at in the past?

Purchase Process

A bad purchase process can be a turn-off for customers, and it’s essential that you address these challenges.

Ask your customers questions such as:

• What difficulties did you face when purchasing products in the past?
• What can we do to improve our purchase process?

Post-purchase Satisfaction and Customer Service

Post-purchase satisfaction and customer service are critical factors in customer loyalty.

You can ask about customer service by asking questions such as:

• Have you ever had any issues with our products or services?
• What did you like or dislike about our customer service experience?

Don’t forget, if you get any negative responses or problems, always follow-up with additional questions to find out how these issues were resolved.

These answers can often highlight your dedication to putting things right, when they do occasionally go wrong.

Conclusion

In summary, conducting retail case study video interviews with your customers can help you understand their preferences, needs, and shopping habits better. Asking the right questions is key to a successful interview, and the above questions are just a starting point. You can modify these questions based on your business needs.

Remember, the ultimate goal of the interview is to understand your customers better and tailor your products and services to their needs and preferences. By doing so, you can build loyal customers that keep coming back to your store.

If you’re struggling to draw out the right responses in your case study interview, book a strategy call or get in touch on 01225 970242.