As a Marketing and Communications Manager in the Agri-Foods sector, you’re always looking for ways to effectively communicate with your target audience. One marketing tool that’s gained immense popularity in recent years is explainer videos.

An explainer video is an easy and engaging way to break down complex information into something that’s easy for your audience to understand. But, what makes a good Agri-Foods explainer video stand out from the mediocre ones?

In this blog post, we’ll dive into the essential elements of a great Agri-Foods explainer video and the impact they can have on your target audience.

Use of Relatable, Agriculture-Focused Narratives

The key to creating a great explainer video is to ensure it resonates with your audience. By incorporating agriculture-focused narratives that shed light on real-world industry problems, you can establish an immediate connection with your viewers. This relatability will captivate their attention and encourage engagement with your message.

Without agriculture-focused narratives addressing industry challenges, you risk disconnection and decreased attention from viewers. Engage your audience with a relatable message!

Emphasis on Farm-to-Fork Processes

In the Agri-Foods industry, bringing food from the farm to fork is crucial. By highlighting the journey from farm to fork, you can build trust and confidence in your brand. A well-executed Agri-Foods explainer video will demonstrate your dedication to quality and transparency at every step of the production process, leaving a lasting impression on your consumers.

Failing to prioritise quality and transparency may result in a loss of consumer trust and confidence. Without a clear demonstration of your commitment, consumers may question the integrity of your brand and seek alternatives.

Authentic Farm and Food Imagery

Visuals play a crucial role in an explainer video. When using genuine and high-definition imagery of farms and food products, you establish a strong connection with your audience.

When using low-quality or unrelated visuals, you risk losing your audience’s interest and trust. For instance, if a video about organic farming features stock footage of industrial farming practices, it can undermine the message and credibility of your brand.

Innovative Graphics Depicting Agri-Food Supply Chains

One of the challenges faced by the Agri-Foods industry is the complexity of the supply chain. By using innovative graphics that depict the entire process, you can break down the information into easily digestible pieces. This makes it easy for your audience to understand the various stages involved in bringing food from the farm to fork.

Without clear visuals, the supply chain can appear convoluted and difficult to comprehend. For many Agri-Foods businesses, their unique process is what distinguishes their product from their competitors. By failing to clearly explain this in a way your audience can understand, they may not appreciate how your process leads to a superior product.

Highlighting Sustainability and Organic Practices

Today’s consumers are increasingly mindful of the environment and their health. By emphasising your dedication to sustainable and organic practices, you can establish trust and credibility for your brand.

A well-crafted Agri-Foods explainer video has the power to demonstrate your brand’s commitment to sustainable agriculture and organic practices. This allows your audience to forge a stronger connection with your message.

If your explainer video does not highlight these practices, especially when it is significant to your brand, it may lead to a loss of trust and confidence in your brand.

Conclusion

Creating a great Agri-Foods explainer video requires careful planning and an understanding of your target audience.

By using relatable narratives, farm to fork processes, authentic imagery, innovative graphics, and highlighting sustainability, you can create an impactful video that resonates with your audience. The key is to make the video informative, engaging and visually appealing. When done right, your video can become an invaluable tool in your marketing toolbox.

To start your video journey book here for a strategy call or get in touch on 01225 970242.

Effective onboarding is essential for new employees to seamlessly integrate into a company’s culture and work environment. Traditional methods like face-to-face meetings and group training sessions have their limitations. That’s where induction videos come in as a modern and efficient alternative.

But how do induction videos compare to traditional onboarding methods in terms of effectiveness for Agri Foods?

In this post, we’ll weigh up the pros and cons of both approaches to help you determine the best fit for your organisation.

Video Inductions

Video inductions are interactive presentations that provide new employees with essential information about company culture, policies, and work environment. They offer an immersive learning experience through visual and auditory elements, replacing printed materials or in-person meetings or training sessions.

Save Time and Money

Induction videos can be a real time-saver for employers, as they can be sent to new staff before they start their employment. This not only saves money on organisation costs but also allows new hires to get acquainted with their new company before even stepping through the door. With Agri Foods often having a large number of workers, this is especially beneficial for companies processing and packaging food, as there are many roles that can be taught through video.

Consistent Messaging

One of the advantages of using induction videos is that the same message can be delivered every time, ensuring that new employees receive the same information about the company, their role, and safety procedures, amongst other things. Consistency is key in ensuring that everyone is on the same page. It is also important as new employees can feel disorientated if they hear conflicting information.

Helpful for a Diverse Workforce

As an Agri Foods employer, it is essential to consider your diverse workforce. Induction videos are effective in reaching a wider range of workers, including those who speak different languages or have reading difficulties. Many companies like to use subtitle options to help with language differences or even provide translations. Being able to understand the company’s procedures, to follow the health and safety rules amongst other things is essential for reducing accidents and errors that can be costly in a food processing plant.

Incorporating Accredited Food Safety Courses

Food safety courses are an essential aspect of Agri Foods. By using induction videos, companies can incorporate accredited food safety courses instead of separate training sessions, ensuring that new staff are trained and accredited before they start their work.

Traditional Onboarding Methods

Traditional onboarding methods have worked for many years and, in many companies, are still preferred. 

Face-to-face introductions allow people to get to know each other and understand how the company works in a personal sense. For companies that prefer this direct approach, it can be reassuring to strengthen the face and place of contacts your employees have with each other. 

Traditional onboarding often involves a structured system of introducing new employees into a company. There is a focus on covering comprehensive information such as the company’s development, outlining expectations during probation periods, staff handbooks and company procedures, among others.

Shadowing Opportunities

Traditionally, on-the-job training and shadowing followed introductions and made up the bulk of an employee’s induction period. Job shadowing can be especially helpful to new staff in seeing how the work gets done and asking any questions they have while watching the work done up close. It’s essential to keep in mind the safety of the food being processed, making job shadowing not possible in some areas.

Work In Progress

It’s helpful to note that traditional onboarding is often a work in progress, with regular feedback opportunities throughout the six-month induction period. This approach ensures that new employees are guided and supported, with specific goals identified, areas where they need to improve identified, and recommendations given on how to improve.

So, which is better?

Both induction videos and traditional onboarding methods have their own unique advantages and can complement each other effectively. So, instead of choosing between the two, consider harnessing the strengths of both approaches to create a comprehensive onboarding experience.

Induction videos can provide visually engaging and easily accessible information, while traditional methods like face-to-face interactions, allow for personal connections and hands-on guidance.

By combining these methods, Agri-Foods businesses can create a well-rounded onboarding process that maximises the benefits of both approaches.

If you’d like to explore how induction videos could help your Agri-Foods business, book here for a strategy call or get in touch on 01225 970242.