Navigating the creation of a corporate video in the Agri-Food sector is as crucial as growing the crops themselves. This instructional post is tailored for you, Marketing Managers in the Agri-Food industry. We’ll walk through the essential steps needed to shoot an impactful corporate video that not only represents your brand, but also captivates your audience.
Preparing for the Shoot
Before the cameras start rolling, meticulous planning is vital. This ensures that your vision is translated into a video that resonates with your audience. To begin:
Define Your Objectives and Messages
When venturing into video production, the first step is to define what the video aims to achieve. Are you looking to improve brand awareness? Educate the market about your products and practices? The objectives will set the tone and shape the content.
Build Your Storyboard
Think of your video as a story and the storyboard as your plot. Creating a structured visual plan of every scene will help maintain focus and streamline the shoot. Each scene should contribute to the narrative and convey your objectives and messages.
Align with Brand Identity
Your video should be an extension of your brand’s identity. This includes the language, design, and values that your company stands for. Ensure that every visual and audio element reinforces your brand’s image.
Location Scouting
The backdrop of your video sets the stage for your brand’s performance. Here’s how to find the perfect venue:
Select Locations That Resonate
In the Agri-Food sector, natural settings often speak volumes about the authenticity of your products. Choose locations that are not only visually appealing but also harmonise with the narrative and values of your brand.
Consider Audio Quality
Clear, high-quality audio is often underestimated. An idyllic farm may look great on camera, but ambient sounds such as wind or animals can be distractions. Choose spots where audio can be easily controlled.
Legal Considerations
Whether it’s private or public land, be sure to secure permits and permissions before filming. The last thing you need is a legal hiccup that disrupts or halts your shoot.
Showcasing Agri-Food Products
The focal point of your video will be your products. Here’s how to showcase them in the best light:
Natural Lighting is Your Friend
Agri-food products are often best displayed under natural light. Plan to shoot at times when sunlight complements the textures and colours of your products, enhancing their appeal.
Composition Is Key
Ensure that your products are shot in a way that highlights their characteristics. This sometimes means close-ups to show finer details, or wide shots to illustrate scale in the context of agriculture.
Brand Presence
Incorporate your brand into the product shots. This could be through branded packaging, clothing, or signage. It reinforces your corporate image and makes your brand more recognisable.
Conducting Engaging Interviews
Communication is the heart of marketing, and video interviews are a powerful form of it. Here’s how to ensure yours are compelling:
Select Passionate Speakers
Choose interviewees who exude the passion and expertise that your brand represents. Authenticity translates on screen and is more engaging for viewers.
Prepare Your Speakers
Provide them with questions beforehand to allow for thoughtful, on-point responses. However, encourage them to speak naturally and not rely too heavily on scripts.
Audio and Visual Aesthetics
Pay attention to how your subjects are presented. Interviews should be visually appealing with an unobtrusive background and well-lit faces. Audio should be crisp and clear to fully convey their insights.
The Art of Post-Production
Editing is where your footage transforms into a story. It should be a blend of technical finesse and creative intuition:
Maintain Narrative Flow
Your video should take your audience on a coherent and engaging journey. Make sure each scene flows naturally into the next, guiding viewers through your story.
Visual Cohesion
Maintain a consistent look and feel throughout the video. This includes colour grading to balance the overall colour tone and ensure visual harmony.
Branding Through Motion Graphics
Introduce your brand through subtle yet effective motion graphics. This could be your logo or textual information that reinforces messaging. Keep them non-intrusive but noticeable.
Distribution Strategies
The success of your corporate video doesn’t stop at the ‘save’ button. The way you distribute it is key to its reach and impact:
Choose the Right Platforms
Tailor the distribution of your video to the preferences of your target audience. This could mean sharing it on YouTube, where content is discoverable, or on LinkedIn, where professional audiences gather.
Utilise Video Optimisation Techniques
Use SEO and tagging to ensure your video is discoverable. Write compelling titles and descriptions that contain relevant keywords, and choose attention-grabbing thumbnails.
Plan for Engagement
Encourage viewers to interact with your content. This could be through comments, shares, or even calls to action within the video itself.
Book Your Strategy Call
Shooting corporate videos in the Agri-Food sector requires specialised knowledge and a unique approach. If you’re ready to take the first step or need expert advice, book a free 30-minute strategy call with our team at Super Motion. We look forward to helping your brand grow with the power of video.