Explainer videos have become essential in today’s corporate events industry, where businesses need to convey complex ideas and messages to their audience through a medium that’s both informative and engaging.

However, creating effective explainer videos is a challenging task that requires careful planning, technical expertise, and creative storytelling.

In this blog post, we will discuss some of the common challenges in creating explainer videos for corporate events and how to overcome them.

Writing Your Script

The script is the backbone of any explainer video, and its development is crucial for the success of the video. To create an engaging and informative script, it’s important to hire professional script writers who have experience in writing stories that resonate with the target audience.

Furthermore, clear goals and key messages should be set from the start to ensure that the script captures the essence of the message the organisation wants to convey. The script writers should work closely with the content experts to ensure the accuracy of the content.

Technical Challenges

Technical challenges can derail the production process and hinder the effectiveness of the explainer video.

To overcome technical challenges, it’s essential to choose a reliable video production company with a proven track record of delivering high-quality videos. A thorough plan that outlines the technical requirements of the video, such as lighting, sound, and camera angles, can reduce the chances of technical issues arising.

Additionally, having backup equipment and contingency plans can be helpful in case of unexpected technical difficulties.

Visuals and Graphics

Visuals and graphics play a significant role in engaging the audience and presenting complex ideas. To create a visually engaging video, high-quality visuals, and animations should be used, and brand elements such as colours, fonts, and logos should be incorporated consistently.

Infographics can be instrumental in presenting complex data and information clearly and succinctly.

Developing a Consistent Style

Consistency in styling and brand voice is vital in the creation of explainer videos. To ensure consistency, it’s essential to follow a comprehensive style guide that outlines the branding elements and requirements such as colours, fonts, and images.

Regularly reviewing the content produced to maintain the brand voice is also crucial and involving brand experts during the production process can prevent inconsistencies.

Balancing Entertainment and Information

Explainer videos should aim to provide relevant and engaging content to the audience. To achieve this, understanding the target audience is pivotal in creating content that resonates with them.

Using storytelling techniques to present complex information can also increase engagement and make the video more memorable. Furthermore, keeping the content focused on key messages helps to avoid overwhelming the viewer with too much information.

Reaching Your Audience

Creating an explainer video is only half the job, as its effectiveness depends on how well it reaches the intended audience.

Developing a strategic multi-channel distribution plan that includes channels such as social media, email marketing, and digital platforms can help maximise the video’s reach.

Optimising the video content for search engines can also ensure that it’s easily discoverable by the intended audience.

Measure the Impact

Measuring the effectiveness of the explainer video is vital in determining its impact and informing future strategies. Setting up analytics engagement and viewership tracking can provide valuable insights into how the video is performing and allow for continuous improvement.

Moreover, feedback from the audience should be collected and analysed for areas of improvement and to fine-tune the strategy as needed.

Conclusion

Creating an effective explainer video for corporate events requires careful planning, technical expertise, and creative storytelling.

Each stage of the production process faces its own challenges, from script development to promotion and distribution.

However, by overcoming these challenges using the strategies outlined in this article, businesses can create videos that resonate with their audiences and achieve their desired goals. With a well-executed plan, businesses can create explainer videos that inform, engage and, ultimately, inspire their audience.

To start your video journey, book a strategy call or get in touch on 01225 970242.