The Complete Breakdown of Costs for Training Video Production

The Complete Breakdown of Costs for Training Video Production

The Complete Breakdown of Costs for Training Video Production

In the fast-evolving business landscape, the need for effective training tools has never been higher. Corporate training videos are a staple, offering scalable and consistent means of disseminating knowledge. Yet, as an HR Manager, a Training Co-ordinator, or someone overseeing the training of employees in the Corporate Events industry, the question looms larger than the production set itself: What are the real costs associated with producing training videos?

At Super Motion, we specialise in crafting compelling narratives through the lens. We understand the intricacies involved in bringing ideas to life on screen, and more importantly, we appreciate the financial investments behind each scene.

Here’s an in-depth look at how costs are formed and managed throughout the entire video production process, giving you a 360-degree view before you hit ‘record’.

Understanding the Cost Structure

Before a camera is even switched on, numerous factors begin to shape the expense chart for training video production. These costs, while initially overwhelming, are essential to grasp, for effective budgeting and ROI evaluation.

Pre-production Expenses

The foundational stage of any video project sets the tone and direction. Pre-production is where concepts are brainstormed, scripts are written, and logistics are organised.

The Script is Your Foundation

A quality script is non-negotiable. It dictates structure, informs visuals, and influences the final product’s effectiveness. Professional scriptwriters don’t come cheap, but the investment resonates throughout the production.

Storyboard with Precision

Storyboards are the visual blueprint of your script, and it’s where expensive hiccups are corrected before they even have a chance to become costly mistakes during filming.

Planning Makes Perfect (Budgeting)

Thorough planning keeps the budget in check. This involves scheduling, selecting actors or presenters, scouting locations, and planning for the unexpected – because in video production, the unexpected is the expected.

Production Costs

With detailed planning completed, the production phase involves putting the plans into action. This is where the bulk of the visual elements are captured.

CMDRs on Set

Your director is the visual architect, the camera operator is the artist, and the cinematographer is the tech wizard. Seeking quality in these roles elevates your project but inflates the costs.

Presidential in Presence

When it comes to talent, finding the right persona–the on-screen President if you will – carries real weight. A familiar face from the company or renowned speaker will enhance training video engagement, but at a premium fee.

The Set-up of Success

The choice of location and the recording environment affect the perception of your content. Selecting a professional set or a high-end conference room ensures the production values are spick and span, but the hire of the venue comes with its own price tag.

Post-production Expenses

Post-production weaves the raw footage into a seamless, engaging story. It is the phase that often inflates the budget with its multiple, intricate processes.

Editing the Epic

Editing is where the story truly comes alive. The editor is a silent storyteller, shaping the narrative’s flow and pace. The complexity and length of the training video dictate the hours involved in this part of the process, which directly correlates with your bill.

Adding Layer to the Canvas

Graphics and animations enrich the narrative, making the video more engaging and understandable. Custom animations or detailed infographics costs can add up, so clear decisions on how elaborate these elements should be, must be made early to manage costs.

The Music of Money

Music and sound design add subtlety and depth to your video, but licensing the right tracks from the right sources can be a costly affair if not budgeted for early on.

Talent Fees and Location Rentals

The human element and the spaces where they work, are central to the training video production and, therefore, your budget.

The People Meter

Hiring professional actors or presenters can be a significant cost, especially if there are royalties to be paid for further usage of the content.

Spatially Aware

Locations outside your company’s premises can add authenticity and production value, but they come with a cost that can vary greatly depending on the location and its specific requirements for a video shoot.

Legal and Administrative Costs

Dotting the i’s and crossing the t’s in your production project are a necessity, and certain legal and administrative fees should be factored into your overall cost.

Permits and Papers

Shooting outside the office or within public areas often requires permits and permissions. Procuring these comes with costs, but the absence of them can cost you even more in legal ramifications.

Copyright Checks

In the digital age, it’s not just the visuals that need to be legally cleared. Audio, stock footage, and even certain graphic elements come with rights that must be purchased or cleared for use.

Equipment and Technology

Modern video production hinges on the latest gadgets and software, each with their own financial fingerprint.

Camera, Lights, Action

The camera equipment and lighting setups you use directly impact video quality. Renting high-end equipment is a significant part of your budget, but there are ways to balance this against the need for top-notch visuals.

Software Savvy

Post-production software is as critical as the production equipment. Licensing costs for these tools are part of the software’s cutting edge, but they’re becoming more manageable with the rise of quality affordable options.

Cost-Saving Tips in Video Production

While the costs can seem daunting, there are always ways to trim the fat without sacrificing quality.

Plan with Precision

Thorough pre-planning leaves less room for the budget to be a placeholder for unpredicted expenses.

Leveraging In-House

Utilising in-house talent for scripting, presenting, or even shooting, can save you a significant portion of the production costs.

Technology and Tools

Advances in technology mean that high-quality videos can be captured, edited, and distributed using much more cost-effective tools than before.

Your Next Steps in Video Production

Equipped with a comprehensive understanding of the costs associated with training video production, you’re now empowered to plan with precision, knowing where to allocate resources across the board.

If you’re ready to take your training videos to the next level, seek a partner that shares your strategic vision. Book a free 30-minute strategy call with us at Super Motion. We look forward to not only guiding you through the production process but also maximising your return on this invaluable investment in your team’s development. Engage, train, and achieve — with Super Motion.

Mastering the Art of Educational Event Videos for Exponential Reach

Mastering the Art of Educational Event Videos for Exponential Reach

Mastering the Art of Educational Event Videos for Exponential Reach

In the dynamic field of corporate event marketing, videos are crucial for engagement and knowledge sharing. Video consumption is growing significantly year on year, projected to make up 82% of all internet traffic.

For Corporate Events Marketing  Managers, the focus is not on whether to use educational videos, but on creating captivating content for a discerning audience.

As the video landscape saturates, it’s not enough to produce content, assets must be visually appealing, educational, and engaging. This guide covers best practices for creating educational videos that resonate, drive traffic, and enhance your marketing strategy.

Why Corporate Events Need to Focus on Educational Videos

In a time when events shift to virtual platforms, educational videos are invaluable. They help extend the life of conferences and showcase thought leadership beyond the event.

Why educational videos?

  • In-depth engagement: Educational content offers detailed insights, enhancing brand value and thought leadership.
  • Lasting impact: These videos have a longer shelf life, aiding knowledge reinforcement post-event.
  • SEO benefits: Well-crafted videos can boost SEO efforts by providing valuable content.

Understanding how to optimise video content efficiently is crucial with high stakes involved.

Crafting Educational Videos That Stick

The real challenge lies not in merely producing videos, but in creating content that is both educational and engaging. How can you ensure your educational videos are actually watched and yield the desired results?

Here are the five fundamental steps:

1. Know Your Audience Inside Out

Understanding the demographics, preferences, challenges, and goals of your audience is the bedrock of any successful video campaign. This knowledge should inform your choice of topics, tone, and delivery style.

2. Tell a Captivating Story

Humans are hardwired for storytelling. Leverage this by framing educational content within a compelling narrative that your audience can relate to. Use real-life scenarios or case studies to bring your content to life.

3. Interactive Elements Are Key

Incorporate interactive elements like quizzes, polls, or challenges to make your audience active participants rather than passive viewers. This approach not only boosts engagement but also provides valuable insights into your audience’s views and understanding.

4. Visuals Speak Louder Than Words

High-quality visuals not only make your content more visually appealing but also aid in the retention of information. Use professional graphics, animations, and live-action shots to support your narrative and accentuate key points.

5. Language and Style Matter

Use language that is accessible and clear. Remove jargon and complicated terms. Simplicity does not undermine your message — it enhances its reach.

Integrating Immersive and VIP Experiences

The current landscape demands a shift towards more interactive and immersive experiences with high production value. Expanding beyond traditional lectures, educational videos can now simulate live events with live Q&A sessions, breakout rooms, and networking forums. Techniques such as 360-degree filming and virtual reality (VR) can further enhance the experience, especially for VIP participants.

Ensuring Accessibility with Subtitles and Transcripts

Accessibility is non-negotiable. Subtitles and transcripts are not just tools for the hearing-impaired, but also for multilingual audiences and those who prefer to watch videos without sound. They enhance your content’s reach and impact.

Branding for Recognisability

Embedding your company’s branding throughout the video ensures that your content is associated with your organisation. It also prevents unauthorised use, especially when videos are shared across various platforms.

The Role of Quality Content Updates

Content should always be relevant and up-to-date with the latest industry trends. Regularly refreshing your content while maintaining the fundamentals ensures that you remain at the forefront of your audience’s learning needs.

The Human Touch through Feedback Loops

Encourage feedback on your content to gauge its effectiveness and relevance. Use the insights you gather to continually improve and tailor your educational offerings to your audience’s evolving expectations.


In the Corporate Events world, educational videos are a powerful tool to engage, share knowledge, and boost your marketing. By following key practices like understanding your audience, storytelling, interactivity, visuals, accessibility, branding, quality updates, feedback, and immersive experiences, your videos can drive exceptional engagement levels. Aim to be more than just heard; aim to be listened to.

Use these video production strategies to make a lasting impact with your educational content and enhance your Corporate Events significantly.

Want to enhance your educational video marketing? Schedule a free strategy call with Super Motion to discuss your corporate event video production needs. Get started now!

Are Education Videos the New Manuals for Corporate Events Training?

Are Education Videos the New Manuals for Corporate Events Training?

Are Education Videos the New Manuals for Corporate Events Training?

As a Training Manager in the Corporate Events space, you’re constantly looking for innovative ways to enhance learning experiences for your team. Traditional manuals have been the backbone of event training for so long, but as technology evolves, we’re faced with the question: Are education videos the future?

To find out, we need to compare the two through various lenses that matter most to your role, the learners, and the event’s outcomes.

Visual Engagement

Think for a moment about a well-produced educational video – a visual feast of animation and demonstrations set to lively music. Now, pluck a manual from your shelf.

There’s education there, certainly, but videos can instil a liveliness to training that static pages simply can’t match. The visual cues and real-world applications in videos keep the viewer’s attention in a way manuals often struggle to achieve.


Another significant advantage of video content is accessibility. In today’s mobile world, the ability to learn on the go is essential. Videos can be watched on smartphones and tablets without lugging around bulky manuals, which may not only engage learners more effectively but also cater more to their convenience.

Learning Efficiency

When it comes to understanding complex services, videos have the edge. They can break down information into digestible chunks, employing audiovisual aids that are scientifically proven to enhance learning and memory. If a picture is worth a thousand words, a video is a library of information in just a few frames.


Videos can be as interactive as you need them to be. They allow for quizzes, Q&A sessions, and immediate feedback, which are vital components of any effective training program. While some manuals might include these elements, the format of video more seamlessly integrates these features, making learning not only efficient but targeted to individual learner progress.

Update Flexibility

In the fast-paced world of Corporate Events, change is the only constant. Videos can be edited and updated with relative ease, ensuring your team is always up-to-date with the latest service offerings and procedural adjustments. This level of agility is something traditional manuals struggle to match without a costly reprint.

Cost Considerations

Yes, the initial production of education videos may have a higher up-front cost than that of a manual. However, the digital distribution of videos compared to the continued cost of printing and shipping manuals, not to mention video’s longer shelf life due to their update flexibility, may significantly sway the balance.

Language and Accessibility

In a global environment, language barriers can be the downfall of otherwise excellent training. Videos have the ability to be translated and subtitled, vastly improving accessibility for a diverse and international audience. Manuals, unless published in various languages, are not as easily adaptable.


At this point, you might be convinced that education videos are the way forward for your Corporate Events training program. But before you shelve those manuals, consider that one size seldom fits all. It’s more about finding the right blend of text and video that best suits your specific educational requirements and the preferences of your team.

Video isn’t the death-knell for manuals — it’s the next evolutionary step. If used correctly, it can complement and enhance traditional training materials, not replace them. To find out how your training program could benefit from incorporating education videos, book a free 30-minute strategy call with us. It’s an opportunity to discuss in-depth strategies tailored to your unique needs.

Create a Stellar Onboarding Video for Your Corporate Events Business

Create a Stellar Onboarding Video for Your Corporate Events Business

Create a Stellar Onboarding Video for Your Corporate Events Business

Have you ever thought about giving your onboarding process the Hollywood treatment?

Onboarding videos can help you to set up your new employees for success, helping to deliver a sense of clarity, confidence, and excitement about their new role.

As a savvy Corporate Events HR Manager, you understand the critical importance of the onboarding process. You know that you only get one chance to make a great first impression on your new employee. But what sets an onboarding video apart as a standout tool for your induction process?

Crafting an onboarding video that truly resonates with new employees and aligns them with your company’s vision and values is an art. It must balance information with emotion, professionalism with personality, and convey a vision of shared success.

In this guide, we’ll unravel the elements that can turn your onboarding video into a compelling narrative that connects with your newest team members.

Understanding the Core Elements of Employee Onboarding

Successful onboarding videos all share core elements that fit together to create a compelling and memorable onboarding experience that help your new employees get off to a great start in their new role.

Here are the essential elements to create a compelling onboarding video:

1. Showcasing Company Culture and Values

Your employees are the living, breathing advertisements of your company’s culture. Therefore, your onboarding video must dedicate time to showcase what your culture actually looks like in action. It’s less about telling and more about showing — illustrate your values through real-life company events, team interactions, and the day-to-day working environment.

2. Introducing Team Members and Key Contacts

The transition into a new team is often one of the most nerve-wracking parts of the onboarding process. Ease this by personalising the experience. Include interviews and spotlights of team members, creating familiarity before day one.

3. Explaining Key Projects and Events

Give new hires a peek behind the scenes of significant projects and upcoming events. Not only does this get their interest, but it also demonstrates the strategic importance of their work and how it aligns with company goals.

4. Outlining Marketing Strategies and Brand Guidelines

Employees act as brand ambassadors whether they realise it or not. Help them fully understand your brand’s promise by explaining marketing strategies and brand guidelines.

5. Demonstrating Tools and Software

Introduce your tech in a user-friendly way. New employees appreciate a head start, and you’ll save time by covering off the basics before their handover.

6. Guiding Through Essential Processes and Workflows

Detail step-by-step processes for common tasks and workflows. This reduces initial overwhelm and empowers the newest members of your team to start contributing sooner.

7. Setting Clear Expectations and Objectives

New employees often wonder if they’re on the right track. Set clear expectations and objectives early, giving a roadmap for their first days and beyond.

8. Offering Learning and Development Resources

An indication of growth opportunities is a powerful incentive for new talent. Showcase in-house training, mentorship programs, and other growth-boosting initiatives.

9. Support and Questions

Finally, your video should end with a strong message of support. Detail who new hires can reach out to with questions and how they can access help when they need it most.

Things To Keep In Mind

Now that you’re familiar with the core elements that make up a successful onboarding video, here are some other things that are also important to keep in mind:

How Long Should the Video be?

The ideal length of your onboarding video is around 10-15 minutes. Beyond this, attention may start to wane. This doesn’t mean you need to restrict every detail — you can always use this as a teaser for the comprehensive onboarding package new hires will get on their first day.

Brevity and Clarity

Be laser-focused on your content. For every point, ask yourself, ‘Does this need to be in the video, or can it be part of a hand-out or live session?’ Less is more!

Storytelling to Engage

Weave the necessary messaging into an engaging story. Start with a hook, describe the challenge of the new role, and conclude with how the new hire now plays an essential part in overcoming those challenges. Think of it more as a documentary with planned spontaneity, rather than a strict list of dos and don’ts.

Quality over Quantity

A video’s production quality reflects your investment in the employee experience. It doesn’t need Hollywood budgets, but it does need to be professional, well-lit, and audibly clear.

Engaging with the Audience

Remember, an engaging video doesn’t just come from its visual appeal — it’s about speaking to your audience in a way that resonates. Craft a script that’s personable and conversational.

Engage with your audience, address common concerns, and highlight the elements that make them feel part of the team from the very start.

Every Day is a School Day

Onboarding videos are a great asset to your onboarding process but they’re not a one-shot wonder. It’s important to follow-up regularly and support your new employee to achieve success in their new role.


Arrange follow-up sessions or review meetings where new employees can ask questions and seek clarification on anything they didn’t fully grasp.

Continuously Seek Feedback

Seek feedback on the video and your onboarding process — were there parts that resonated more? Did every part of the process feel relevant and helpful? Use the insights to improve your onboarding process over time.

Integration into Company Resources

Ensure your onboarding video isn’t a standalone asset. Refer back to it in subsequent training sessions and incorporate its content into company knowledge bases.

Want to Enhance Your Onboarding Process with Video?

If you’re looking to craft an onboarding video that sets the gold standard for new employees, learn how Super Motion can help you. Book a free 30-minute strategy call to find out what’s possible for your business.

Engaging Educational Videos: Best Practices for Corporate Events Businesses

Engaging Educational Videos: Best Practices for Corporate Events Businesses

Engaging Educational Videos: Best Practices for Corporate Events Businesses

In the events industry, it is essential to provide high-quality educational videos that are engaging and informative. The use of video content has become increasingly popular in recent years, as it allows businesses to convey complex information in a more accessible and engaging way.

However, creating a video that is both informative and engaging is not an easy task.

In this blog post, we will examine the best practices for creating engaging educational videos in the events industry, using specific examples from the industry.

Determine Your Target Audience

The first step in creating an engaging educational video is to determine your target audience.

Consider the demographics of your audience and what they want to achieve from watching your video. Use this information to create a video that is tailored to their needs and interests.

As an example: if your target audience is event planners, focus on topics such as event design, budgeting, and marketing.

Keep it Short and Sweet

Attention spans are short, and people don’t have the patience to sit through a lengthy video. Keep your videos short and to the point.

The best way to do this is to create a series of shorter videos that cover a specific group of topics. This allows you to create concise and accessible videos, while allowing you to cover complex topics in depth, without overwhelming the audience.

To illustrate this idea, imagine you wanted to create a video on catering events. Instead of having one long video, you could create separate videos for menu planning, food presentation, and catering logistics.

This approach allows your audience to consume the content in bite-sized pieces, making it easier to retain information.

Incorporate Visuals and Narrative

Visuals can be the most powerful tool in creating an engaging educational video. Use a mix of images, videos, and animations to enhance your video’s messaging.

Also, consider incorporating a narrative into your video. People are more likely to remember information when it is presented in the form of a story.

Instead of talking about , if you are creating a video on event design, consider telling a story about a successful event you have planned.

Don’t Forget About Sound and Lighting

Sound and lighting are often overlooked in the creation of educational videos in the events industry.

Poor lighting or sound can be distracting and take away from the quality of your content.

If you are in an environment with poor natural lighting, it’s best to use professional lighting equipment to get good results.

It’s also important to invest in quality audio recording equipment for crystal clear dialogue — your audience won’t stick around if they can’t hear you! And, even with quality equipment, you still need to ensure you’re filming in an area with minimal background noise.

Equipment can be expensive to purchase but if you’re going to produce lots of video content, it may be worth considering investing in quality equipment yourself.

However, a more affordable way to get access to quality equipment for your video project is to work with a video production company.

Call to Action

Now that you have created an engaging and informative video, don’t forget to include a call to action. Make it easy for your viewers to take action after watching your video.

Include a link to your website or a form for viewers to complete. You could also consider offering a free resource, such as a guide or ebook, to those who watch your video.


Creating an engaging educational video in the events industry is no easy task. It requires a deep understanding of your audience and their needs, as well as the tools and equipment to produce high-quality content.

Remember to keep your videos short and tailored to your audience, and incorporate visuals and a narrative to keep your viewers engaged.

Finally, don’t forget to include a call to action to encourage your viewers to take action after watching your video.

By following these best practices, you are sure to create engaging and informative video content that can help your events business succeed.

If you need help producing educational videos for your events business, book a strategy call or get in touch on 01225 970242.

Explainer Videos that Stand Out from the Crowd: Top Tips for Corporate Events

Explainer Videos that Stand Out from the Crowd: Top Tips for Corporate Events

Explainer Videos that Stand Out from the Crowd: Top Tips for Corporate Events

As a corporate event marketer, creating compelling content that resonates with your target audience is essential. When it comes to promoting an event, most corporate event marketers know that video is one of the most effective forms of marketing. But what separates a good explainer video from an average one?

In this article, we will delve into the details and explore the six key differentiating points. You will learn how to create high-quality, engaging videos that effectively communicate your message and leave a lasting impression on your audience.

Maintain Viewer Engagement

Research has shown that the average attention span of a viewer is less than eight seconds. Therefore, when creating a video, it is crucial to capture the viewer’s attention and keep them engaged throughout. A well-crafted events explainer video should have a clear focus, delivering the message in a concise and easily understandable manner.

Engaging videos have the ability to hold the viewer’s attention for an average of two minutes. On the other hand, videos that are considered average tend to be too long, lack clarity, or fail to capture the viewer’s interest. Consequently, these videos experience a significant drop-off in viewer engagement.

By incorporating captivating visuals, compelling storytelling, and concise messaging, one can create videos that not only capture attention but also maintain viewer engagement, ultimately leading to a more successful video campaign.

Storytelling and Audience Retention

Making effective use of storytelling in structuring your explainer video will ultimately determine its success. A well-crafted video not only captivates the viewer’s attention but also effectively conveys the intended message. By using a thoughtfully structured storyline, you can engage and retain the viewer’s interest throughout the video.

In contrast, an average explainer video that fails to use storytelling, usually lacks a clear and concise structure. This may leave the audience confused and disengaged. To avoid this, it is essential to ensure that your narrative structure is coherent, easy to follow, and tailored to the specific preferences and needs of your target audience.

By providing a little more detail and elaborating on the key aspects of the narrative structure, you can create an explainer video that effectively communicates your message and resonates with your viewers.

Professional-Quality Visuals

The quality of visuals plays a crucial role in distinguishing between good and average explainer videos. A good corporate events explainer video should make use of professional-quality visuals. Professional-quality visuals must have good lighting, careful camera framing, and seamless editing techniques. This ensures a visually captivating and engaging experience for the viewers.

Although a video captured using a basic setup like a smartphone camera may be acceptable in some cases, it can result in a poor visual experience for viewers due to bad lighting and shaky footage.

To ensure the creation of an excellent explainer video, it is recommended to invest in high-quality equipment or consider hiring a professional videographer who can bring expertise to the production process, ultimately delivering a better visual outcome for your video.

Clear, Concise and Tailored Messaging

Excellent explainer videos are known for their clear and concise messaging. Conversational and jargon-free language is used to communicate the message effectively to the target audience.

A professional events video will also display an understanding of the audience’s interests, needs, and challenges, tailoring the content to resonate with them.

Average videos are often laden with jargon and confusing terminology, leaving the viewer feeling overwhelmed and frustrated. You don’t want to leave your viewer thinking: “Well, that’s 2 minutes of my life I won’t get back!”

Strong Calls to Action

The call to action is an indispensable component of any effective explainer video. A well-crafted video not only captures the viewer’s attention but also motivates them to take the desired action, be it registering for an upcoming event or purchasing a ticket. Strong calls to action are not only clear and concise but also direct and compelling, leaving no room for confusion or hesitation.

In contrast, an average explainer video often falls short in this aspect, with weak and confusing calls to action that lack a sense of urgency. For this reason, a well-executed explainer video, with its persuasive and impactful call to action, is more likely to achieve a higher conversion rate.

Gather Audience Feedback

Finally, gathering audience feedback is not just important but an essential component of creating an excellent explainer video. By actively seeking feedback from your viewers and incorporating it into your future videos, you can greatly enhance the engagement, relevance, and tailoring of your content to meet their needs.

To achieve this, consider conducting surveys, organising focus groups, and carrying out tests before launching your video.

Listening to and acting on audience feedback is not only an appropriate approach but it will also improve the overall quality of your explainer video.


Creating a high-quality, engaging explainer video is critical for any corporate event marketer.

When considering the key differentiators between an excellent explainer video and an average one, it’s critical to ensure that the content is engaging, clear, and visually appealing.

Incorporating these six key factors into your events explainer video will drive engagement, increase conversions and create a lasting impression on your audience. If you take the time to create an exceptional video, your audience will appreciate it!

To start your video journey, book a strategy call or get in touch on 01225 970242.