Are Education Videos the New Manuals for Corporate Events Training?

by | Mar 15, 2024 | Production Tips | 0 comments

As a Training Manager in the Corporate Events space, you’re constantly looking for innovative ways to enhance learning experiences for your team. Traditional manuals have been the backbone of event training for so long, but as technology evolves, we’re faced with the question: Are education videos the future?

To find out, we need to compare the two through various lenses that matter most to your role, the learners, and the event’s outcomes.

Visual Engagement

Think for a moment about a well-produced educational video – a visual feast of animation and demonstrations set to lively music. Now, pluck a manual from your shelf.

There’s education there, certainly, but videos can instil a liveliness to training that static pages simply can’t match. The visual cues and real-world applications in videos keep the viewer’s attention in a way manuals often struggle to achieve.


Another significant advantage of video content is accessibility. In today’s mobile world, the ability to learn on the go is essential. Videos can be watched on smartphones and tablets without lugging around bulky manuals, which may not only engage learners more effectively but also cater more to their convenience.

Learning Efficiency

When it comes to understanding complex services, videos have the edge. They can break down information into digestible chunks, employing audiovisual aids that are scientifically proven to enhance learning and memory. If a picture is worth a thousand words, a video is a library of information in just a few frames.


Videos can be as interactive as you need them to be. They allow for quizzes, Q&A sessions, and immediate feedback, which are vital components of any effective training program. While some manuals might include these elements, the format of video more seamlessly integrates these features, making learning not only efficient but targeted to individual learner progress.

Update Flexibility

In the fast-paced world of Corporate Events, change is the only constant. Videos can be edited and updated with relative ease, ensuring your team is always up-to-date with the latest service offerings and procedural adjustments. This level of agility is something traditional manuals struggle to match without a costly reprint.

Cost Considerations

Yes, the initial production of education videos may have a higher up-front cost than that of a manual. However, the digital distribution of videos compared to the continued cost of printing and shipping manuals, not to mention video’s longer shelf life due to their update flexibility, may significantly sway the balance.

Language and Accessibility

In a global environment, language barriers can be the downfall of otherwise excellent training. Videos have the ability to be translated and subtitled, vastly improving accessibility for a diverse and international audience. Manuals, unless published in various languages, are not as easily adaptable.


At this point, you might be convinced that education videos are the way forward for your Corporate Events training program. But before you shelve those manuals, consider that one size seldom fits all. It’s more about finding the right blend of text and video that best suits your specific educational requirements and the preferences of your team.

Video isn’t the death-knell for manuals — it’s the next evolutionary step. If used correctly, it can complement and enhance traditional training materials, not replace them. To find out how your training program could benefit from incorporating education videos, book a free 30-minute strategy call with us. It’s an opportunity to discuss in-depth strategies tailored to your unique needs.