Planning and executing a successful corporate event is no mean feat. With so much at stake, you’ll want to ensure that your video explainer can effectively showcase your company and the value it can bring to your prospective customers.

Scripting your video is an essential part of the process, but it can be overwhelming, especially if you’re new to video production.

This article will give you a step-by-step guide on how to write a winning script for your corporate events explainer video that will engage your audience and drive results.

1. Define the Objectives of Your Video and the Metrics for Measuring its Success

First things first, before writing a script for your corporate events explainer video, you need to understand the overall objective of the video and the metrics you will use to measure its success.

Are you trying to drive attendance to an upcoming event or are you trying to get more people to sign up for your products or services?

Once you’ve set your objectives, you’ll need to define them in terms of what you aim to achieve.

Use specific, measurable, achievable, relevant, and time-bound (SMART) objectives that will guide the development of your script.

2. Highlight the Specific Problems Your Product or Service Solves

Every product or service exists to address a problem. In your video explainer, you’ll need to highlight the specific problems that your product or service solves.

Showcase the practical challenges that your customers are facing, rather than the theoretical benefits of your offering.

Help your audience identify with the problem, so they can see the value in your solution.

3. Show How Your Product or Service Effectively Addresses These Issues

It’s great to highlight the challenges your audience is facing, but more importantly, you want to show them how your products or services effectively solve these issues.

Use your video explainer to demonstrate the features and benefits of your offering in a way that your audience can easily understand. Research your audience’s pain points and create a script that emphasises how your solution uniquely solves them.

4. Talk about the Unique Features or Benefits of Your Solution

What is unique about your product or service? Does it offer features, benefits, or opportunities that no other offering in the market can provide? Spend some time sketching out your company’s Unique Selling Points (USP) and core messaging.

You’ll want to make sure your script emphasises the unique features and benefits of your solution.

This will help your audience understand why your product or service stands out from your competitors.

5. Determine the Primary Message You Want Viewers To Remember

Your corporate events explainer video should have a clear and concise message. You’ll want to make it memorable and easy to recall.

Decide which primary message you want viewers to remember and work towards crafting a script that leads up to this message.

Use transitional sentences throughout your script to guide the audience from one point to the next and prime them for your key message.

6. Follow a Clear Script Structure

Now that you’ve defined your objectives, identified problems, emphasised your unique features and benefits, and determined the primary message you want viewers to remember, you’ll need to structure your script effectively.

Consider using the following structure for your script:

• Introduction
• Outline the problem
• Present the solution
• Call to action

Plan a clear script structure that starts with an introduction, outlining the problems that your audience is facing.

Introduce your solution and highlight the core benefits throughout the middle section, and end with a call to action that prompts a measurable response. For example, you can direct viewers to a landing page where they can learn more about your products and services.

7. Ensure the Script is Conversational and Clear for Better Engagement

When writing your corporate events explainer video script, ensure that your language is conversational, and avoid using heavy jargon or technical terms.

Keep your sentences clear, concise, and to the point, so you don’t lose your audience’s attention.

Write in the tone of voice that your audience would understand, rather than using industry jargon or overusing buzzwords.

Conclusion

Writing a script for a corporate events explainer video is no easy task, but with the right approach, you can create a winning script that engages your audience, drives action, and meets your objectives.

Remember to define your objectives, highlight specific problems, show how your product or service solves them, emphasise unique benefits, determine your primary message, follow a clear script structure, and write in a conversational tone – and your video explainer will be a success. Happy scripting!

If you need help with writing your script, book a strategy call or get in touch on 01225 970242.