As a corporate event marketing manager, you know how important it is to showcase your events online. However, creating engaging social media videos that effectively capture the essence of your events is not always easy.

In this blog post, we will discuss common issues that arise when creating corporate event video content and provide solutions to overcome them.

Whether you are new to video production or have some experience, these tips will help you create videos that resonate with your target audience and drive engagement.

Adapt to your Audience

When creating videos, it’s important to consider the interests and preferences of your target audience. Tailor your content to match their needs and preferences, using short and engaging formats that capture their attention quickly.

One way to do this is by conducting polls or surveys to gather insights into their preferences. This information can be very valuable when creating videos that resonate with your audience.

Choosing your Social Media Platforms

To ensure maximum engagement, select social media platforms where your target audience is most active. Platforms like Facebook, YouTube, and TikTok are great options for creating and sharing videos.

Ensure that you optimise your videos for each platform by understanding their unique features, video length, and file formats. It’s also important to understand that different platforms attract different demographics, so consider what works best for your target audience.

Aim for Quality not Quantity

Quality should always be a top priority when creating corporate event videos. Videos that are too long or poorly produced can harm your brand image.

Focus on creating short and high-quality videos that capture the key moments and highlights of the event.

Aim for video content that is under two minutes in length, and ensure that any text or sound is of the highest quality.

Use Shared Interests and Values to Drive Engagement

Consider using community-based marketing, focusing on shared interests and values. One way to create engaging and shareable corporate event videos is to tap into the interests and values of your target audience.

Create content that not only promotes your event but also resonates with the audience on a personal level.

This can be achieved by involving members of the community or influencers in your content creation process, showcasing their participation in the event or highlighting their shared interests.

Monitor Consumer Behaviours and Preferences

Staying up-to-date on consumer behaviours and preferences is a crucial aspect of creating any type of video content.

Keep an eye on industry trends and emerging technologies that can help you create videos that stand out. Use analytics tools to track engagement levels and understand what works well and what doesn’t.

This will enable you to adjust your content creation strategy and ultimately produce videos that meet your audience’s needs.

Build Trust with Live Video

Live video offers an excellent opportunity to build trust and authenticity with your audience.

Whether it’s a Q&A session or behind-the-scenes access to the event, live videos provide an authentic and transparent way for your audience to engage and connect with your brand.

For maximum impact, be sure to promote any live videos ahead of time and consider partnering with influencers or industry experts to increase engagement levels.

Controlling Costs and Measuring Performance

Budgetary constraints are often a concern when creating corporate event videos. It’s important to monitor your budget and ROI to ensure that your video marketing aligns with broader strategies.

Plan ahead, establish clear goals and metrics, and track your performance over time. This will help you make informed decisions about which types of videos to produce, which platforms to use, and how to allocate resources effectively.

Conclusion

Corporate event videos are an essential tool for promoting your brand, engaging with your target audience and expanding your reach.

However, creating effective social media videos that resonate with your audience can be a challenge. By tailoring video content to audience interests, selecting the right platforms, using shared interests and values to engage your audience, focusing on quality content over video length, staying informed about changing consumer behaviours and preferences, using live video and monitoring your budget and ROI, you can overcome these issues and create engaging and effective corporate event videos.

To start your video journey, book a strategy call or get in touch on 01225 970242.