Engaging Educational Videos: Best Practices for Professional Services

by | Dec 7, 2023 | Production Tips | 0 comments

For professional services businesses, educational videos have emerged as a highly effective tool for reaching out to audiences working in a range of industries.

As a knowledge-driven industry, professional services businesses require engaging video content to educate, inspire and engage prospects and customers.

In this blog post, we will explore the best practices for creating educational videos that not only offer deep insights but also hold audience attention throughout.

Clear and Concise Educational Videos

The key to engaging a learning audience is to keep the video content simple, straightforward and concise. Start with a clear introduction of what the video aims to achieve and then follow through with actionable insights or solutions.

Avoid technical jargon and industry-specific terms that may alienate a general audience.

For example, if you’re creating a video on how to calculate return on investment (ROI), start with a relatable scenario and then proceed to explain the concepts in simple and easy-to-understand language.

Visuals in Educational Videos

Visual elements such as graphics, illustrations, and animations can greatly enhance the appeal of educational videos.

Use visual elements that link to your narrative and help you to illustrate key points, break down complex ideas, or simply to add flavour to your videos.

You can create these visuals yourself using software tools, or by working with a graphic designer or animator to help you.

A video production expert could also offer you ideas and insights on the types of visuals you could use for maximum impact.

High-Quality Video Production

High-quality production is essential for creating engaging educational videos.

Ensure that your production team has the right equipment and expertise to make your videos visually appealing and engaging.

Use high-quality cameras, audio equipment, lighting, and editing software to ensure that your videos are crisp and professional. Subtitles and captions not only make your content more accessible, but they also increase retention rates and engagement levels.

Storytelling in Educational Videos

Storytelling creates an emotional connection between the audience and the story.

By weaving in stories and anecdotes, you can break down complex concepts and ideas into more relatable and understandable terms.

If you’re creating a video on how your service works, you could use typical client stories that potential customers would relate to, making it easier for them to see how working with you could help address similar challenges in their own business.

Effective Video Calls to Action

The ultimate goal of any educational video is to inspire the audience to take action.

Whether it’s signing up for a free trial, requesting more information or simply following a social media channel, you need to provide a clear call to action that motivates the audience to take action.

Your call to action should be clear, concise and relevant to the video content.

Best Practice Takeaways for Educational Videos

In conclusion, creating engaging educational videos requires a combination of visual, interactive and storytelling elements that appeal to audiences working in a range of industries.

As a professional service provider, it’s important to keep the content simple, straightforward, and relevant to your target audience. With these best practices, you can create videos that not only educate but also inspire and engage your prospects and customers.

Keep experimenting with different formats, styles, and elements until you find what works best for your brand.

If you need help developing educational video content, it’s always good to seek professional advice from a video production and editing expert.

To start your video journey, book a strategy call or get in touch on 01225 970242.