How to Craft a Professional Services Explainer Video Script

by | Feb 22, 2024 | Production Tips | 0 comments

Creating an explainer video for your professional services business can be a daunting task. Not only do you need to showcase your product or service, but also make it attractive to potential clients. A well-crafted explainer video script can make all the difference in reaching your marketing goals. In this blog post, we’ll share expert guidance on writing a script for your explainer video that resonates with your audience and highlights your key benefits.

1. Define Your Video’s Goals and Know Your Audience

Before you start creating your explainer video script, you need to outline the goals and objectives of your video. Do you want to increase brand awareness, generate leads or inform potential clients about your services? Once you are clear on your goals, you can determine your target audience and the distribution channels to reach them. Consider their pain points, what they want, and what motivates them. This information will be crucial in creating a script that speaks directly to them.

2. Use a Clear Structure for Your Script

Your explainer video script must follow a clear structure that engages your audience from beginning to end and leads them to the call to action. A commonly used structure is an introduction, problem, solution, and call to action. Start with introducing the topic and set the tone for the rest of the video. Address the problem faced by your potential clients and how your product or service can be the solution they need. Lastly, wrap up with a call to action that encourages viewers to take the next steps.

3. Start with a Strong Hook

The beginning of your video is the most critical part, as it sets the tone for the rest of the video. Make sure you start with a powerful hook that captivates the attention of your audience. The hook should be engaging, clear, and concise. Use factual and emotive language to show empathy towards the problem your audience faces.

4. Aim for a Script Length Suitable for a One-Minute Video

The average attention span for an internet user is a few seconds. Therefore, you need to ensure that your script length is between 130 to 160 words per minute. This time will allow you to communicate your message effectively, ensuring clarity and easy understanding. Stick to simple language, avoiding jargon that can confuse the audience.

5. Focus on Showing Your Product or Service as an Effective Solution

Your explainer video script should focus on showing your product or service as an effective solution for your potential clients. Highlight the key benefits that set your business apart from competitors. Use visuals and storytelling techniques that demonstrate how your service can make a difference.


In conclusion, writing a professional services explainer video script can seem intimidating, but it’s achievable when you consider your audience and the message you want to convey.

Remember to define your goals, choose a clear structure, start with a strong hook, aim for a script suitable for one-minute video, focus on showcasing your benefits, and conclude with a memorable tagline and a clear call to action.

Writing a great script is the first step towards creating an amazing explainer video that your audience will love. Remember to continuously refine your script for alignment with your marketing goals and audience resonance. Seek feedback and consider proofreading for quality assurance.

If you need any help writing your explainer video, don’t forget the Super Motion team is here to help.

To start your video journey, book a strategy call or get in touch on 01225 970242.