As a marketing and communications manager, you’ll know that case study videos are one of the most effective marketing tools for a Housing Association.

A well-crafted case study video can provide prospective residents with an in-depth understanding of the services and homes you provide, whilst also demonstrating how they can address real-life problems.

In order to create an engaging and informative Housing Association case study video, you need to ask the right questions during your interview with residents.

In this blog post, we will explore the best questions that you can ask a resident during a case study video interview.

Get a Sense of Their Journey

Understanding the interviewee’s background is critical in creating an effective case study video, and this question will provide useful context for your video content. You could ask: “Can you tell us a little about your journey before living in your Housing Association home?” This will enable the resident to outline any challenges they faced, and demonstrate your company’s ability to provide the right solutions.

Share Challenges and Solutions

Ask a question that ensures that the challenges experienced by the resident before moving into their Housing Association home are included in your case study video and how the home and services you offer helped to overcome these challenges.

One such question could be: “What were some of the main issues that you faced in your previous home, and how has your new home and the support from the Housing Association helped you?”

Understand Why Residents Choose to Live in Their Community

Include a question which shows why they chose to live in this community and why they choose to stay.

You could ask: “What made you choose to live in this community/area?”

This will highlight any specific aspects of the area they chose to live in that stood out to the resident.

Real-life Impact

It is important to ask questions that reveal the real-life impact on the resident after using your company’s services.

You may want to ask: “What have been the tangible benefits of moving into your Housing Association home and how have they impacted your life?”

This will allow the resident to talk about the benefits they have experienced since using your company, making your case study video more compelling.

Focus on Community Aspects

A question about community can highlight the Association’s role helping to foster a supportive and inclusive community.

For example: “How do you see the impact of your Housing Association in creating a supportive and inclusive community?”

Measuring Client Satisfaction

Client satisfaction is paramount to any potential client, and asking a question that reveals the satisfaction levels will be useful in your case study video.

An example of this could be: “On a scale of 1-10, how satisfied are you with our services and can you give us some examples of where you were particularly pleased?”

Power of Personal Recommendations

Personal recommendations are a powerful tool in the marketing arsenal and including them in case study videos is key.

Ask a question like “Would you recommend this community to others as a place to live to others?” to ensure a personal recommendation is included.

Conclusion

Creating a compelling Housing Association case study video is a process that requires asking the right questions during an interview with residents.

By asking the questions we have outlined in this blog post, you will be able to create a case study video that captures the challenges experienced by residents, highlights the solutions provided by your company, and showcases the real-life impact of your services on the resident.

Furthermore, focusing on resident satisfaction, community impact, and personal recommendations will further encourage prospective residents to choose to live in the homes you manage and to take advantage of the additional services you offer.

By taking the time to ask the right questions and create a well-crafted case study video, you will undoubtedly see an increase in engagement.

If you’re struggling to interview your residents, sometimes it can help to work with an experienced interviewer.

To discuss how an experienced interviewer could help you produce a better case study video, book a strategy call or get in touch on 01225 970242.