Explainer Videos: A Powerful Tool for Corporate Event Marketing

by | Dec 14, 2023 | Production Tips | 0 comments

Corporate event marketing offers unique opportunities to businesses wanting to engage with potential customers, attract new audiences, and build brand awareness.

However, with so many companies competing for attention, it can be challenging to create memorable experiences that leave lasting impressions. This is where explainer videos come in – a perfect solution for businesses looking to communicate their messages in a concise, clear, and captivating way.

In this blog post, we’ll explore what explainer videos are, why they’re a powerful tool for corporate event marketing, and how to use them effectively.

What are Explainer Videos?

Explainer videos are short, animated videos that use voice overs, music, and visuals to convey complex ideas or messages in a simple, engaging manner.

They can be used for a wide range of purposes, from explaining how a product works to communicating the benefits of a service. Explainer videos offer a cost-effective way to reach out to your target audience and increase engagement while boosting sales and driving conversions.

Highlight Corporate Event Features or Themes

One of the most significant benefits of explainer videos is their ability to highlight event features or themes.

Whether you’re promoting a new product or showcasing your brand’s expertise, explainer videos can help you generate buzz and attract potential attendees. You can use them to build anticipation, create interest, and drive traffic to your booth.

Demonstrate Your Products and/or Services

At corporate events, explainer videos can be used to demonstrate your products or services at your booth.

By using visual aids and animations, you can bring your products to life, showcase their features and benefits, and answer frequently asked questions.

This helps attendees better understand your offerings, builds trust in your brand, and ultimately leads to increased sales.

Align Your Brand Story with Event Themes

To make an impact at corporate events, your brand story needs to resonate with attendees.

Through a well-crafted explainer video, you can connect with your target audience, narrate your brand story, and align it with the themes of the event.

This helps create an emotional connection with attendees, builds brand awareness, and adds to your credibility.

Encouraging Action or Follow-up Post-event

One of the most significant benefits of explainer videos is that they can be linked to sales or sign-up objectives. You can use them to encourage action or follow-up post-event, such as visiting your website, downloading your app, or signing up for a free trial

By providing a clear and concise call-to-action, you can convert interested prospects into loyal customers.


Explainer videos are a powerful tool for corporate event marketing. They offer a cost-effective way for businesses to engage with their target audience, communicate their messages effectively, and leave lasting impressions.

By focusing on key benefits for event audiences, blending informative and entertaining content, and encouraging action or follow-up post-event, businesses can create memorable experiences that drive conversions and boost their bottom line. Whether you’re releasing video teasers before an event, sharing event-focused videos on social media and websites, or extending the event’s reach and impact, explainer videos should be an essential part of your marketing toolkit.

To learn more about how video could be a powerful marketing tool for your events business, book a strategy call or get in touch on 01225 970242.