How to Create a Compelling Case Study Video: A Guide for Corporate Event Marketers

by | Dec 7, 2023 | Production Tips | 0 comments

If you’re a marketer in the events industry, you know the importance of showcasing event successes and client testimonials. And what better way to do that than through a well-crafted case study video? Videos create high-impact examples from the industry, bringing to life your successes and achievements.

But the question is: how do you create a case study video that delivers results?

In this guide, we’ll walk you through all the steps, from clarifying your goals for audience engagement and lead generation to choosing the right tone of voice and coordinating with your event team for footage.

1. Plan Your Case Study Key Messages

Before you even begin to write your script, it’s important to understand what you want to communicate to your audience. In crafting your key messages, make sure to focus on your unique selling points.

What sets your events apart?

Is it your cutting-edge technology, your creativity, or your client satisfaction rate?

Highlight these elements in your video so that your audience can see what makes your events stand out.

2. Consider Your Narrative

While you want to highlight your event’s successes, it’s also important to balance your narrative with the event’s challenges and outcomes. This way, you can showcase how your team tackled tough issues and succeeded in achieving your goals. By including these elements, you can create a compelling story that resonates with your audience.

3. Storyboard Your Case Study Video

To make sure you capture all the necessary footage, it’s essential to plan out the visual sequences of your video, including pre-event planning, live event, and post-event results.

By doing so, you can ensure that you have all the footage you need to create a seamless video.

Storyboards are a great tool to help with this. By sketching out the key shots and scenes in your video, you’ll ensure everyone working on the production understands what you’re aiming to produce.

4. Write Your Case Study Script

Your script is the backbone of your case study video, so it’s important that it really engages your B2B audience.

Connect with your audience emotionally by telling a story that captures your event’s narrative.

Find the right tone of voice, use storytelling techniques to create a compelling narrative, and highlight how your event created value for your attendees and clients.

5. Filming Tips for Engaging Interviews

Your case study video will almost certainly include interviews with attendees and clients, so it’s important that you capture their stories in a way that feels natural and encouraging.

Ensure that your interviewees feel comfortable before the shoot, help them understand your key messages, and ask open-ended questions that encourage them to share their honest feedback.


Creating a case study video takes careful planning and execution, but with these tips, you’ll be well on your way to creating a video that showcases your event successes and generates more leads.

Remember to clarify your goals, craft a compelling script, and balance narrative with visual highlights.

By observing these steps, you can create a video that truly captures your events’ successes.

If you’d like help to capture your events’ successes through the power of video, book a strategy call or get in touch on 01225 970242.