How to Create Engaging and Informative Educational Videos for Corporate Event Training

by | Feb 1, 2024 | Production Tips | 0 comments

In the corporate events industry, training is a critical part of preparing employees for success. From customer service skills to technical proficiency, it is essential to create training materials that are informative and engaging.

Nowadays, video has become one of the most popular media for corporate training because of its ability to communicate complex information quickly and effectively.

In this blog post, we will discuss how to make educational videos that are both informative and engaging, specifically within the corporate events industry.

Tailor Content to Specific Training Objectives

The first step in creating videos for corporate events training is to identify the specific training objectives. This will help you create a video that speaks directly to the needs of your employees.

For instance, if you are producing a video on customer service, you may want to focus on specific scenarios that employees will encounter on the job. By tailoring your content, you can ensure that it is both relevant and informative.

Use Relevant Real-World Examples

Incorporating real-world examples relevant to the corporate events industry is another way to make your videos more engaging. This approach works well because it helps employees visualise themselves in specific scenarios, making the training more relatable.

For example, if you are training employees on event planning, you could use examples of successful corporate events to demonstrate the effectiveness of different strategies.

Clear, Concise Language

Using clear and concise language in your videos is crucial. The wording of your scripts is essential to maintaining the attention of your audience. If your language is convoluted or technical, your employees may tune out.

To avoid this, ensure that your scripts are easy to follow and free of industry lingo. A simple exercise to make sure your scripts are easy to follow, is to put yourself in the shoes of a new employee or an outsider to the industry, and if they understand the language, then you’re on the right track!

Incorporate Storytelling for Better Engagement

Storytelling has become an incredibly effective way of engaging audiences, allowing your employees to connect with the training video by relating the experience to them on an emotional level.

A great corporate training video should mainly tell a story through illustrations and animation, helping your corporate event staff fully understand the information you are conveying.

Use High-quality, Relevant Images, Graphs, and Charts

When creating educational videos, it is always a good idea to use high-quality, relevant images, graphs, and charts to communicate complex ideas. This helps employees grasp the ideas faster and helps break down aspects of the topic.

Remember to choose images that complement your message and avoid using low-quality visuals.


Creating engaging and informative corporate event training videos doesn’t have to be complicated.

By tailoring your content to your training objectives, incorporating real-world examples, using clear and concise language, employing storytelling techniques, and using high-quality, relevant visuals, you can create videos that will enhance your corporate events team’s abilities.

This blog post serves as a guide to creating your corporate training materials that will help your employees approach their tasks with more confidence.

Book a strategy call or get in touch on 01225 970242 to explore how training videos could help to upskill your team.