The Ultimate Guide to Crafting Animated Marketing Videos

The Ultimate Guide to Crafting Animated Marketing Videos

When it comes to capturing the hearts and minds of your audience, few mediums are more powerful than the animated marketing video. With the potential to attract, engage, and convert viewers like no other, animation in marketing is no longer a luxury, but a necessity.

However, crafting the perfect animated marketing video is an art as well as a science. It involves a strategic blend of creativity, narrative prowess, and technical skill.

For Marketing Managers and agencies looking to harness the full potential of animation, this in-depth guide will walk you through each essential step from storyboarding to measuring your video’s impact.

Planning Your Animated Masterpiece

Before any drawing begins, effective planning is the foundation of a successful animated marketing video.

The Power of Storyboarding

Think of a storyboard as your video’s blueprint. It outlines your scenes, describes the action and dialogue, and gives you a clear visualisation of how your video will unfold. This organisational tool is invaluable in bringing clarity to what can often be a complex creative process.

Person drawing a storyboard.

Style That Suits Your Brand

Animation comes in many forms, from 2D to 3D, infographics to whiteboard. Each style conveys a different tone and suits different messages. It’s crucial to align the style of animation with your brand’s image.

Honing Your Message and Call-to-Action

Your animated video is as good as its storytelling. Identify your key message and craft a call-to-action that is both compelling and clearly presented. This will be the guiding star for your entire video.

Designing Animation With Impact

With a plan in place, it’s time to consider the visuals that will bring your message to life.

Colour and Style Choices

Colours can convey emotion and meaning, and animation style affects how your brand is perceived. Choose wisely, ensuring that the aesthetic elements of your animation are consistent with your branding.

Tools of the Trade

In the production process, the right tools are essential. Popular choices include Adobe After Effects for 2D animations and Vyond for simple, user-friendly 2D and whiteboard animations.

Characters That Connect

Character design is especially important in animation, as they can be the most memorable part of your video. Ensure your characters are relatable to your audience and they’ll add to the storytelling in meaningful ways.

Scriptwriting for Impact

The script is the heart of your marketing video; it conveys your message with clarity and emotion.

A set of video scripts.

Keep It Concise

The attention span of online audiences is brief, so keep the script tight and focused. Every word and frame should serve the purpose of the video.

Crafting Engaging Dialogue

Your dialogue should be crafted with the audience in mind. Use language and phrasing that the viewers will resonate with.

Seamlessly Integrate Product Benefits

Incorporating product benefits into your storyline can be challenging but should be done in a way that feels natural to the conversation. This is where smooth writing truly shines.

Animation in Production

With a solid script and design in place, it’s time to bring your animation to life.

The Process Unveiled

This section details a high-level overview of the animation production process, from the storyboard’s iteration to the final rendering.

Pitfalls to Avoid

With animation, it’s easy to overcomplicate. Each element of the video should elevate the storytelling, and should be edited down ruthlessly during the review process.

The Role of Sound Design

Sound design is often the unsung hero of animation. It sets the mood, underscores the action, and enhances the emotional impact. Never underestimate its power.

Utilise Your Video In Marketing Strategies

Creating your animation video is only the beginning. It needs to find its way to your audience.

Effective Distribution Channels

YouTube, Instagram, and your company website are just the start. Look for other channels that align with your marketing strategy and the preferences of your target audience.

Integration with Broader Campaigns

An animated video often works best as part of a broader marketing campaign. Ensure the various elements are integrated seamlessly, working towards a common goal.

Measuring Impact

To understand the ROI of your animated marketing video, you need to measure its impact. Track metrics like views, engagement, and conversion to get a clear picture of its performance.


Crafting an animated marketing video is artistry and engineering combined. It requires a deep understanding of your audience, a clear vision of your brand, and a meticulous attention to detail. By following the steps laid out in this guide, you will be well on your way to creating a marketing masterpiece that captivates and converts.

If you’re ready to turn this knowledge into action and want hands-on guidance from animation specialists, don’t hesitate to book a free 30-minute strategy call with Super Motion. Together, we can create the next chapter in your brand’s story.

Creating Compelling Corporate Marketing Videos

Creating Compelling Corporate Marketing Videos

Shooting a corporate video can be a daunting task, especially if you’re new to video production. It’s not just about pointing the camera and shooting; it’s about crafting a story that captivates your audience and showcases your company in the best light. In this guide, we’ll walk through the key steps to creating a corporate video that truly resonates with your viewers and bolsters your brand’s image.

Pre-Production Planning

The success of any video project hinges on meticulous pre-production planning. This phase is where your vision takes shape, and all the necessary details are ironed out before any filming takes place. Here’s a detailed look at what you should consider:

Develop a Storyboard and Script

A storyboard is a visual representation of your video. Think of it as a comic strip that outlines the scenes, visual elements, and proposed camera movements. Each frame in the storyboard should correspond to a line in your script, to ensure a structured narrative that flows coherently.

When writing the script, remember to keep the language accessible and friendly. Avoid jargon that might alienate your audience and focus on the key messages you want to convey.

Select the Right Location

Location is more than just a backdrop. It’s an extension of your brand’s ethos and sets the tone for your video. Make sure to choose a place that aligns with your company’s image and the message of your video. Whether it’s the vibrant energy of a co-working space or the sleek professional environment of a high-rise office, your location should reinforce your video’s narrative.

Equipment Essentials

Having the right equipment is crucial in capturing high-quality footage. Here are the essentials you can’t do without:

Basic Video Equipment

Be sure you have a good quality video camera, a sturdy tripod, and lighting. When it comes to the camera, focus on one that can produce high-definition videos and offers manual control over settings like exposure and focus, to handle varying shooting conditions. A smooth, stabilised image is key to a professional look, hence the need for a tripod. And, always remember, lighting is the single most important factor in creating a quality image.

Don’t Skimp on Sound

Clear and crisp sound is non-negotiable. Invest in good quality microphones that are suitable to your shooting environment – lavalier microphones for one-on-one interviews, shotgun microphones for open spaces, and wireless systems for when you need to move around.

A shotgun microphone.

Shooting Techniques

Your shooting techniques can turn an ordinary video into one with that wow-factor.

Camera Angles and Shots

Experiment with different camera angles to create depth and visual interest. Establishing shots, close-ups, and over-the-shoulder shots can tell a story in a more dynamic way. High-angle shots can convey authority, while low angles can create a sense of space and openness.

Master the Lighting

Lighting is an art form in itself. Natural lighting is often your best friend, so try scheduling your shoot within the ‘golden hours’ of the day; the first hour after sunrise, and the last hour before sunset.

Avoid harsh shadows and use diffusers or reflectors when necessary. Soft light is flattering, particularly for interviews. For indoor shoots, balance the existing light with your own lighting to avoid unnatural looking colour casts.

Post-Production Tips

Post-production is where all the pieces come together. It’s time to trim, edit, and enhance your footage to produce the final video.

Choose the Right Editing Software

Select an editing software that fits your skill level and workflow. For marketing agencies, Adobe Premiere Pro or Final Cut Pro X are robust choices that offer professional tools and features.

Branding and Visual Elements

Your corporate video should be a seamless extension of your brand identity. Incorporate your brand’s colour palette, logo, and fonts throughout the video. Be subtle; you want them to be part of the narrative, not the distraction.

Engagement Strategies

The work isn’t over once the video is done. The end goal of any corporate video is to engage your audience:

Incorporate Call-to-Action

A video without a clear call-to-action (CTA) is a missed opportunity. Whether it’s directing viewers to a webpage, encouraging them to sign up for a demo, or to call your sales team, make it easy and enticing to follow through.

Use Analytics

Leverage video analytics to understand how your audience is engaging with your content. Are viewers dropping off at a certain point? Are they rewatching a particular segment? Use these insights to refine your video strategy for future productions.

Book A Strategy Call

Shooting corporate videos can seem complex, but with careful planning and the right approach, you can produce videos that showcase the very best of your company. Now that you have the fundamentals down, it’s time to bring your corporate story to life. Remember, the team at Super Motion is here to help. Book a free 30-minute strategy call with us and take the first step towards your next corporate video masterpiece. Happy filming!

Mastering Educational Video Scriptwriting for Marketing Managers

Mastering Educational Video Scriptwriting for Marketing Managers

Mastering Educational Video Scriptwriting for Marketing Managers

Crafting a compelling educational video script is a quintessential skill for any Marketing Manager in a bustling digital age. With the demand for high-quality, engaging video content on the rise, your ability to script an instructional video that resonates with your demographic is paramount.

This guide aims to offer the blueprint for creating educational video content that not only informs, but also inspires action — from the first word of your script to the final frame of your video.

The Essence of Educational Video Scriptwriting

The heart of any effective video lies in its script. As a Marketing Manager, your script is your strategic playbook, guiding your team towards a shared vision and your audience towards your call to action. It outlines the narrative, ensures clarity of message and brand voice, and sets the tone for the visual content that brings your messaging to life. In this guide, you’ll discover the art of writing educational video scripts that captivate audiences, and drive your marketing goals forward.

Understanding Your Audience

Before penning a single word of your script, it is imperative to understand the audience you are addressing. A deep grasp of your audience’s demographics, psychographics, and viewing habits, steers content towards relevance and ensures the investment of time and resources is not misplaced.

Step 1: Define Your Target Demographic

Begin by identifying the characteristics of the group you wish to engage. Age, gender, location, education level, occupation, and income can all play a significant role in tailoring your messaging. For example, your script for a tech-savvy millennial audience will differ greatly from one targeted at retired professionals looking to learn about new mobile technologies.

Step 2: Analyse Viewers’ Knowledge and Interests

Are you addressing novices in your field, or experienced specialists? The level of understanding your audience has on your topic should guide the depth of your content. Furthermore, understanding their passions and pains allows you to inject empathy and relevance into your script, fostering a strong connection.

Step 3: Study Viewing Habits

How your audience consumes video is critical. Are they on the go, where shorter, punchier material may be more effective? Or are they dedicated to learning, making a larger scope of content more appropriate? Consumption on platforms like YouTube could mean that more informal language and a personal, engaging delivery are preferred, compared to content shared on LinkedIn, for example.

Crafting the Message

With your audience firmly in mind, the next step is to craft a compelling and educational message that not only imparts knowledge, but also tells a story. This narrative should align closely with your audience analysis to ensure it piques interest and maintains attention.

Step 1: Define the Objective

What is the primary goal of your educational video? Are you aiming to explain a complex process, teach a new skill, or increase awareness of a product feature? Your objective shapes the entire narrative. For example, if your objective is to teach a new skill, a step-by-step guide with a clear progression will be most effective.

Step 2: Develop Key Messages

Identify the core principles or takeaways you want your audience to remember. These key messages should be the focal point of your script, woven into the narrative and reinforced through repetition. However, avoid being overly repetitive or didactic; instead, find natural and various ways to embed these messages throughout the script.

Step 3: Tell a Compelling Story

Humans are wired to connect through stories. Your educational video should have a beginning, middle, and end, with a clear narrative arc. Use real-world examples, personal anecdotes, or case studies to illustrate and bring your content to life. A relatable story not only makes your content more digestible, it adds emotional weight and stake in the viewer’s understanding.

Structure and Flow

Establishing a solid structure ensures your video unfurls methodically, maintaining viewer engagement and allowing for a natural absorption of information. Clarity and a logical flow make complex topics reachable and digestible.

Step 1: Introduction

Grab your viewers’ attention in the first few seconds. Clearly state what the video is about and why they should watch it. An intriguing statistic, a thought-provoking question, or a bold statement, can set the stage for the educational content that follows.

Step 2: Main Content

Organise the main body of your script in a coherent and progressive manner. For instructional videos, this is often a series of steps or a logical progression of topics. Use transitions and segment titles to break down the information, making it more manageable and less overwhelming.

Step 3: Conclusion

Share a brief summary that reinforces your key messages and provides closure to your narrative. This is also the time to lead your audience into the next step — whether it is to continue learning with a follow-up video, explore your product, or engage with your brand on social media.

Visual and Verbal Synchronisation

Synchronising the verbal delivery of your script with visual elements is crucial for an impactful and effective educational video. It is the marriage of audio and visual that allows for a multi-faceted learning experience and creates a dynamic output.

Step 1: Storyboard Creation

Before shooting, create a storyboard that maps out each scene in sync with your script. This visual guide ensures that every point in your script has a complementing image, animation, or action to reinforce the spoken word.

Step 2: Visual Relevancy

Every visual you choose, whether it’s live-action footage, animation, or graphics, should directly relate to the content of the script. Visuals that do not serve to clarify or enhance your message can confuse the audience and dilute the impact of your video.

Step 3: Rhythm and Pacing

The flow of your script must match the rhythm and pacing of your video. Slow-paced content should include visuals that hold the audience’s eyes, such as detailed graphics or animations. Conversely, high-energy sections might employ fast cuts or lively motion to match the script’s intensity.

Crafting a Clear Call to Action

Your video may educate and inform, but it should also compel your viewers to take the next step. A well-crafted call to action is the bridge between passive viewers and active participants in your marketing strategy.

Step 1: Make It Relevant

Your call to action must be relevant to the content of your video and the interests of your audience. Whether it’s an invitation to learn more, to visit a website, to purchase a product, or to subscribe, it should tie back to the educational value provided in the script.

Step 2: Keep It Clear and Concise

A convoluted call to action can confuse and deter your audience. Be direct and clear in what you’re asking them to do. Use action verbs and imperative language to prompt immediate and clear response.

Step 3: Provide Incentive

If appropriate, offer your audience a compelling reason to follow through with your call to action. This could be exclusive content, a discount, or an opportunity to engage further with your brand.

Revision Strategies

Your first draft of the script likely won’t be perfect, and that’s where the revision process becomes indispensable. It’s through the process of revision that a good script can transform into an excellent one.

Step 1: Collaborative Review

Work with your team or additional stakeholders to gather different perspectives. Each review can offer fresh insights and identify areas for improvement, from clarity of content to the engagement factor.

Step 2: Cut the Fluff

Every word in your script should have a purpose. Eliminate any content that does not serve the main educational objective or provide value to your audience. Reflect on the overall flow and ensure that the narrative progression is clear and logical.

Step 3: Test and Adjust

Once you have a polished script, consider testing it with a small group representative of your target audience. Their feedback is invaluable and may reveal any last-minute adjustments that can be made to optimise the effectiveness of your script.

Ready to Script Your Next Educational Video?

Educational videos are a powerful tool in any Marketer’s arsenal. They can build brand loyalty, position your company as an authority in your field, and provide tangible value to your viewers. By leveraging the strategies outlined in this guide, you can elevate your educational video content and strengthen your connection with your audience.

If you’re looking to supercharge your educational video marketing and need a partner who can master the art of digital storytelling, Super Motion is here to help you create videos that captivate, educate, and drive results. Reach out today to book a free 30-minute strategy call with our team of video production experts. It’s time to bring your educational video content to life.

The Real Deal on Training Video Costs: Budget Wisely for High-Impact Training Content

The Real Deal on Training Video Costs: Budget Wisely for High-Impact Training Content

The Real Deal on Training Video Costs: Budget Wisely for High-Impact Training Content

When it comes to training your teams, videos have fast become the modern-day gold standard. The visual and interactive nature of video content presents a dynamic learning experience that can greatly improve information retention and overall training effectiveness, leading to a more skilled and satisfied workforce.

But creating training videos is not as simple as picking up a camera and pressing ‘record’; it’s a well-orchestrated process with many moving financial parts. In this comprehensive look, we break down the costs involved in professional training video production and how to budget wisely for a return on investment that goes well beyond the balance sheet.

Pre-Production Costs

Before you even think about shouts of “action,” your focus should be on planning and setting the stage. This initial phase sets the tone for your entire production and, if neglected, can lead to costly filming re-dos and script rewrites.

Scripting and Storyboarding

The first outlay is for your scriptwriters and storyboard artists. Writing a script that meets specific training goals and engages the audience is more of an art than a science. Skimp on this, and you risk a lacklustre video that needs expensive post-production patch-ups.

Cost: Estimates range from £150 to £500 per finished minute of video, depending on the complexity and detail of the script and storyboard.

Note: It’s crucial to bet big on clear objectives and iterative script reviews to save on costly last-minute changes.

Production Expenses

The actual filming stage is where production costs can escalate rapidly, especially if your shoot involves multiple locations, actors, and complex scenes.

Hiring the Crew

Professional videographers and directors are non-negotiable. Their expertise in lighting, framing, and pacing can elevate your training video from amateur hour to blockbuster learning.

Cost: You’re looking at £500 to £2000 per day for a videographer and potentially thousands more for specialist roles such as a director of photography.

Actors and Locations

Good actors can breathe life into your training messages. Depending on the depth of your content, you could be hiring one or an entire ensemble.

Cost: Actor fees range widely; for a professional, expect to pay between £250 and £2000 a day. Location fees are equally variable, starting from about £250 a day for a standard no-frills environment.

Tip: Opt for in-studio shooting or open-source locations to save on location costs.

Equipment and Technology

While the smartphone in your pocket can capture a decent clip, professional training videos demand professional-grade equipment that delivers high-quality visuals and sound.

The Gear

Cameras, lighting, microphones, and other accessories are the tools that turn your training agenda into visual reality.

Cost: For high-end production, camera and lighting equipment rental can be upwards of £500 a day. Investing in this equipment can set you back several thousand pounds per item.

Advice: If videos are a core part of your long-term training strategy, investing in good equipment can pay dividends over continuous rental fees.


This is where the magic happens – and typically, where budgets can start to spiral out of control if not monitored closely.

Editing and Special Effects

Professional video editing and the inclusion of special effects, can transform raw footage into a polished piece of learning art.

Cost: Simple editing, including cutting, can cost between £200 and £600 per finished minute of video. Add animations and visual effects, and that could triple.

Best Practice: Set clear benchmarks for your video’s required complexity and stick to them to avoid cost overruns.

Sound and Music

Crisp, clear audio can make or break your training video. Music, when used judiciously, can enhance the learning experience but should always be legally sourced – a cost many forget to factor in.

Cost: Quality sound design and mixing can add another £200 to £600 per finished minute, and licensing popular music can hit you with several hundred pounds per track.

Remember: Royalty-free music and sound libraries are a cost-effective alternative to big-name tracks.

Distribution Costs

With the final cut in hand, your next consideration is how you’ll deliver your content to your learners.

Hosting Platforms

Platforms like YouTube, Vimeo, or dedicated LMS (Learning Management Systems) have different cost structures and audience experiences.

Cost: Ranges from free for basic services, to several thousand pounds per year for fully managed, enterprise-grade solutions.

Key Point: Choose your platform based on security, scalability, and user experience rather than solely on the price.

Ongoing Costs and Updates

The video may be finished, but your investment isn’t. Training content should be dynamic and regularly updated, to reflect the latest processes and best practices.

Budgeting for Updates: Allocate a set annual budget to review and revise videos, with costs generally being lower than the initial production.

Prioritise: Consider which videos are critical to core objectives, and ensure they are updated first.

Measuring ROI

Training videos can have intangible returns through improved performance, retention, and engagement. The challenge is to measure these benefits and demonstrate a clear ROI.

Evaluation Metrics

Develop surveys or assessments tied to the video content to gauge direct learning outcomes.

Cost: Creating and implementing these tools may incur nominal charges for survey software or assessment platforms.


Leverage viewing data from your video platform to discern trends and adjustments that could improve the effectiveness of your training materials.

Reminder: While analytics cost little more than time and attention, they are invaluable for refining your training strategy.

Is the Video Worth the Investment?

The true cost of a training video extends beyond pounds and pence – it’s a blend of time, creativity, and strategic vision. With a clear understanding of where your money goes and a deliberate approach to each stage of the process, training videos can be a sound investment in your organisation’s growth and training capability.

Book Your Strategy Call for Expert Guidance

To ensure your training video initiative hits the mark without breaking the bank, book a free 30-minute strategy call with the video production experts at Super Motion. We’ll help you unpack the entire process, from concept to delivery, to create impactful training content that serves the needs of your employees and your bottom line. Call today and discover how Super Motion could be your partner in powerful, purposeful video training.

Mastering the Art of Educational Videos for Marketing Managers

Mastering the Art of Educational Videos for Marketing Managers

Mastering the Art of Educational Videos for Marketing Managers

In an era where attention is crucial, video reigns supreme. For Marketing Managers, creating captivating educational videos is an art and science. These videos build relationships, establish brand authority, and drive action.

At Super Motion, we know the power of educational videos in keeping you ahead. With engaging scripts, immersive visuals, and strong calls to action, your video becomes a marketing powerhouse.

Understanding Your Audience

Engaging educational videos revolve around the viewer. Understand your Marketing Manager audience’s core interests and needs. Tailor content to address their pain points and follow trends. Personalisation is crucial. Segment your audience and focus on niche topics for targeted content. Keep up with marketing trends to ensure your video content remains relevant.

Scripting Success

Writing an educational video script isn’t just about words; it’s about the story you tell, engaging viewers through effective storytelling. 

A winning script has a clear structure guiding from setup to climax and resolution, presenting a problem, offering a solution, and leaving with clear next steps.

Storytelling emotionally connects your audience to your brand. Weaving stories into educational content makes it memorable and shareable. Video simplifies learning for Marketing Managers dealing with complex strategies. Use visuals, animations, and metaphors to explain even the most complicated concepts.

Interaction and Engagement

Interaction transforms passive viewers into active participants. Use quizzes, polls, and calls to action to engage your audience effectively. Incorporate games or challenges in educational videos for a fun learning experience. Encourage action by clearly directing your audience on the next steps.

Visualising Your Narrative

The right visuals can elevate a good video, improving understanding and retention for an engaged audience. Visual metaphors simplify complex ideas, using graphics and animations directly related to the content.

Develop a visual style guide for consistent branding, ensuring viewers recognise your content. Tailor the video’s aesthetic to reflect your brand and audience preferences, resonating through vibrant colours, animations, or a corporate look.

Feedback and Iteration

Your audience’s feedback is crucial for refining your videos. Actively encourage feedback through comments, surveys, and direct messages to gain insights into viewer preferences. Implement changes based on suggestions to improve videos and build a strong community around your content.

Continuously evolve your educational videos based on feedback to enhance content, engagement, and quality. Monitor analytics closely and optimise strategies to align educational videos with marketing objectives.

Measuring Success

Use analytics to measure video performance effectively. Analyse watch time, completion rate, and click-through rate for audience insights. Data is key to crafting engaging content. Tailor your videos based on viewer behaviour.

If viewers drop off at a certain point, improve that section for better retention. Refine strategies for upcoming educational videos using analytics. Adjust calls to action, content length, and focus areas based on popular topics. Fine-tune elements for more impactful, resonant video content.

The Art of Video Length

Attention spans are short. Marketing Managers today are eager to learn but often short on time. Keep educational videos concise to share valuable info efficiently. Deliver content succinctly to ensure key points reach your audience effectively.

Sometimes, topics need in-depth exploration. Justify longer content with substantial value. Deep dives offer comprehensive insights and immersive learning experiences.

High-Quality Production

Investing in high production quality is key for video success. Stand out with educational videos by getting the right equipment and talent. Prioritise high-quality tools like cameras, mics, editing software, and animation tools within your budget. Show your audience they’re valued.

Appreciate the human touch in video production. Charismatic presenters, skilled animators, and proficient editors enhance content, making it engaging.

Ensure accessibility and inclusivity. Add subtitles, clear audio, and avoid technical jargon for a welcoming viewing experience for everyone.

The ROI of Educational Videos

The true value of educational videos lies in their return on investment, crucial for marketing success. Ensure each video aligns with your strategy for maximum impact. When setting goals, be clear on what you aim to achieve – whether lead generation, brand awareness, or thought leadership.

Define measurable goals to track video success. To assess ROI accurately, track costs including production expenses and team time. Evaluate outcomes against goals to optimise future video strategies.

Book Your Free Strategy Call with Super Motion

Ready to unlock the potential of educational videos for your marketing agency?

Book a free strategy call with Super Motion and take your first step towards elevating your video content. Our expert team will help you get great results from your next video project. Click below to schedule your call.

The Battle of the Tutorials: Product Education Videos vs Manuals

The Battle of the Tutorials: Product Education Videos vs Manuals

The Battle of the Tutorials: Product Education Videos vs Manuals

In the dynamic landscape of user engagement, product education has been radically transformed by the age-old question of video versus text. Should your agency invest in glossy, informative product education videos, or stick to the trusty but traditional product manuals?

This dilemma transcends the content itself and taps into the psyche of your intended audience — how do they want to learn?

In this blog, we’ll consider the perks and pitfalls of each format to help you resonate with customers and drive forward your agency’s digital marketing strategy.

Engagement and Retention

It’s a known fact – the human brain craves engagement. In a comparison of reading a product manual to watching an educational video, studies have shown that viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text. This staggering difference isn’t just about attention span; it’s about our brains’ innate hunger for visual content. For Marketing Managers, this spells out the potential for significantly higher consumer retention rates, underpinning the value of video in tutorial material.

Visual Speak Volumes

The intricate components of a product can often be a quagmire of text in a manual. Diving headfirst into the manual approach often leaves users scrambling to piece together step-by-step instructions. Conversely, product education videos use a blend of visual and auditory cues to guide users seamlessly through complex tasks, breaking down the most intricate processes with every frame. Simply put, a video can demystify complexity in a way that text cannot.


In an age where multiple screens dictate the ebb and flow of digital content, it’s paramount that educational material is as mobile as the user. Product manuals might be pocket-sized but videos are omnipresent across devices and platforms, accessible at the tap of a screen. Videos bridge the gap between the user and their product education, offering a universal experience that manuals can’t match.

Quick and Easy Learning

Time is a luxury most consumers don’t have. Written manuals demand a significant amount of time to parse through. Video, on the other hand, offers a convenient educational experience that can be consumed on the go. Furthermore, the visual-auditory combination of videos lends a clarity and speed to learning that written texts often lack, ensuring that users are armed with the knowledge they need in minimal time.

Personal Touch

A product is often more than just a tool; it’s a narrative, a story about the brand that’s eager to connect with its audience. Product education videos can imbue this narrative with personality, delivering a personal touch that resonates with users and builds stronger emotional connections. With the power of music, tone, and visual storytelling, your brand’s personality can shine through, creating an indelible bond with your audience.

SEO Benefits

It’s a known fact in the SEO realm – videos enhance your website’s visibility and ranking potential. By hosting product education videos on your platform, your agency can improve the likelihood of appearing in Google’s search results. This simple yet effective tactic can be the difference between being a page 1 result or languishing in the oblivion of search results.


In the sphere of digital marketing, immediate feedback can shape the blueprint for future content. Product education videos hosted on social platforms provide an interactive space for users to voice their opinions, ask questions, and even share success stories. This two-way conversation offers a precious opportunity for your agency to listen, adapt, and excel at providing the educational content your audience craves.

Upfront Costs But Long-Term Gains

If the question of video versus manual were boiled down to budgets, the initial answer might favour the latter. However, the long-term returns on investment for high-quality video content are unmatchable. While videos may demand more upfront tendering in time and resources, their ability to offer a superior educational experience that keeps users engaged and informed for longer, means the decision tilts in their favour.

Updates and Revisions

In the realm of product evolution, updates are inevitable. Here, written manuals have an edge – they’re easier and cheaper to revise. That said, if you’re printing and distributing those written manuals, you’ll find that the costs quickly stack up.

Video content, by contrast, may appear to be slightly trickier to edit. However, in recent years, making changes to your videos has become easier and more accessible. This can make it quick and easy to update video content by swapping out scenes as required to keep the video up-to-date.

Learning Styles

Is your customer base primarily composed of auditory and visual learners? Product education videos should be your go-to.

However, if self-paced learning or traditional reading is more prevalent, then text-based manuals may hold sway. Understanding your audience’s learning preferences is essential. It ensures that you cater to their educational needs in the most effective manner, aligning their learning style with your educational material.


The contest between product education videos and traditional manuals might seem lopsided at first glance. Yet, when the preferences and patterns of your audience are paramount, the choice is far from simple. Both media possess unique strengths that, when harnessed correctly, can result in an educational platform that not only informs but captivates.

In a nod to the modern mantra of customer-first marketing, the scales are tipping towards video content that humanises the learning process. It adds a layer of relatability to the often sterile stage of product education, enriching the consumer experience in the process.

For a more tailored exploration of how video content could propel your agency’s marketing strategy, Super Motion offers a free 30-minute strategy call. Book your slot today and take the next step towards a more engaging and insightful consumer interaction.