Are you a property management company wondering how to maximise your social media presence? You’re not alone.
With the rise of digital marketing, video content has become crucial for engaging potential clients and tenants. But what’s the best way to make videos for social media?
Let’s explore this together.
Introduction
In today’s digital age, social media isn’t just for selfies and cat videos. For property management companies, it’s a powerful tool to attract, engage, and retain clients. This blog post will guide you through the best strategies for creating compelling social media videos that showcase your properties, highlight your services, and establish your brand’s credibility. From property showcases to market updates, we’ll cover it all.
Property Showcases
Highlighting Features
When it comes to property showcases, think of your videos as virtual tours. Highlight key features like spacious rooms, modern kitchens, and luxurious bathrooms. Don’t forget to showcase unique selling points—whether it’s a rooftop terrace or a state-of-the-art gym.
Local Amenities
Potential tenants are not just interested in the property—they want to know about the neighbourhood too. Include clips of nearby parks, shopping centres, and public transport options. This will give viewers a comprehensive view of what life would be like if they chose to rent from you.
Client Testimonials
Authentic Stories
There’s nothing more convincing than hearing satisfied clients share their positive experiences. Create short clips of tenants and property owners discussing how happy they are with your services. Authenticity is key; candid testimonials resonate more with viewers.
Building Trust
Client testimonials build trust and credibility. When potential tenants see real people vouching for your company, they’re more likely to trust you and consider renting or listing their property with you.
Behind-the-Scenes
Daily Operations
Show the human side of your company by filming behind-the-scenes clips. Capture your team in action—whether they’re conducting maintenance checks or helping tenants move in. This gives your audience a glimpse into the hard work and dedication that go into property management.
Team Dynamics
Introduce your team members in these videos. When clients see the faces behind the emails and phone calls, it builds a sense of familiarity and trust.
Market Updates
Current Trends
Keep your audience informed about the latest property market trends. Short, informative videos on market conditions, rental prices, and investment opportunities will position you as an industry expert.
Establishing Expertise
By regularly sharing market updates, you demonstrate your knowledge and expertise in the property management field. This can make you the go-to source for reliable property market information.
Tips for Tenants/Landlords
Helpful Advice
Offer value-added services by sharing quick, helpful tips for tenants and landlords. Whether it’s advice on maintaining a property or understanding lease agreements, these videos can be incredibly useful.
FAQs
Address common issues and frequently asked questions in your videos. This not only helps your current clients but also attracts potential new clients who are looking for reliable property management advice.
Sustainability Initiatives
Eco-Friendly Practices
Highlight your commitment to sustainability by showcasing eco-friendly practices. Whether it’s energy-efficient lighting or recycling programmes, these initiatives can attract eco-conscious tenants.
Green Certifications
If your properties have green certifications, make sure to mention them in your videos. This adds another layer of credibility and appeal to your offerings.
Success Stories
Case Studies
Share success stories and case studies of challenging property scenarios your team has resolved. This not only showcases your problem-solving skills but also builds trust with potential clients.
Real-Life Examples
Use real-life examples to demonstrate your expertise. Show how your team handled difficult situations effectively, making the property a better place for tenants and owners.
Repurposing Content Across Platforms
Versatile Content
One video can be repurposed in multiple ways across different platforms. For instance, a property walkthrough video can be shared as a full-length video on YouTube and chopped into shorter clips for Instagram Stories.
Tailored Formats
Tailor the video length and format to suit each platform. Short, snappy clips work well on TikTok, while longer, more detailed videos are better suited for YouTube.
Captions & Subtitles
Accessibility
Adding captions and subtitles to your videos makes them accessible to a broader audience, including those who watch videos without sound. This is particularly important on platforms like LinkedIn and Instagram.
Enhanced Engagement
Captions and subtitles can also enhance engagement by allowing viewers to follow along easily, even in noisy environments.
Teaser Clips
Creating Buzz
Generate excitement by creating short teaser clips from your longer videos. Share these teasers on platforms like Instagram and Facebook to drive traffic to the full video.
Building Anticipation
Teaser clips can build anticipation and curiosity, encouraging viewers to watch the complete video for more detailed information.
Content Variations
Different Versions
Experiment with different versions of the same video. Change the music, angles, or calls to action to see what resonates best with your audience.
Fit the Tone
Adapt the tone and style of the video to fit the platform. For example, a more professional tone might suit LinkedIn, while a casual tone might work better on Instagram.
Tips for Producing, Editing, and Distributing
Consistent Branding
Maintain visual consistency across all videos by using the same logos, colour schemes, and messaging. This reinforces your brand identity and makes your content easily recognisable.
Batch Shooting
Save time by filming multiple videos in one session. This ensures you have a steady stream of content ready for posting.
Mobile-Friendly Formats
Optimise your videos for vertical viewing, especially for platforms like Instagram Stories, TikTok, and YouTube Shorts. Vertical videos are more engaging and user-friendly on mobile devices.
Engagement Tools
Utilise platform-specific features like Instagram polls or YouTube cards to drive interaction. These tools can make your videos more engaging and interactive.
Scheduled Posting
Use scheduling tools like Hootsuite or Buffer to plan and automate your posts. This ensures that you maintain a regular posting schedule, keeping your audience engaged.
Analytics Review
Regularly review your platform analytics to understand what types of content resonate most with your audience. Use this data to refine and improve your future videos.
Collaborative Editing
Use cloud-based editing software like Adobe Premiere Rush or Canva to enable team collaboration on video projects. This can streamline the editing process and ensure high-quality output.
Optimal Timing
Research and post your videos during peak engagement times for each platform. Posting during these times can significantly increase your video’s reach and engagement.
Conclusion
Creating engaging social media videos for property management companies doesn’t have to be daunting. By following these strategies, you can showcase your properties, highlight your expertise, and build a strong online presence.
Ready to take your social media game to the next level? Book a free 30-minute strategy call with Super Motion today. Let’s bring your vision to life!
In today’s digital age, video has become a powerful tool for enhancing communication and engagement. For Housing Associations in the UK, leveraging video can transform resident interactions, streamline operations, and foster a sense of community. This blog post aims to provide actionable insights on how Housing Associations can effectively use video to achieve these goals.
Overview
The Importance of Digital Transformation
The Housing Association sector is rapidly evolving, with digital transformation playing a crucial role. Incorporating video into your communication strategy can significantly enhance resident engagement and operational efficiency.
The Purpose of This Post
Our goal is to offer practical tips on using video effectively within the Housing Association sector. From resident engagement to crisis communication, we’ll explore various applications that can make a real difference.
Enhanced Resident Engagement
Digital Platforms
Using videos on digital platforms is a fantastic way to communicate with residents. Housing Associations can deliver essential information about services and support available through engaging video content. This method ensures that residents are well-informed and can easily access the help they need.
How-to Videos
Creating video tutorials for accessing digital services can help to empower your residents. Imagine a resident struggling with an online rent payment system; a simple tutorial can guide them, reducing frustration and increasing satisfaction.
Maintenance and Tutorials
How-To Videos
Instructional videos for simple repairs can help to empower residents and reduce maintenance calls. By providing clear, step-by-step guides on common maintenance issues like a blocked sink and other minor plumbing problems, residents can tackle some of these themselves.
Creating a Library
Housing Associations could create a library of maintenance tutorials on their website and YouTube channel. This resource could cover a range of topics, ensuring residents have access to helpful information whenever they need it.
Property Showcases
Virtual Tours
Virtual property tours are an effective way to attract potential residents. High-quality 360-degree video tours can showcase available properties, making them accessible online for remote viewing. This approach not only saves time but also broadens your reach.
Drone Footage
Drone videos provide comprehensive views of new developments, capturing progress and final completion of the project. Regular updates using drone footage can document and share the development’s progress with stakeholders and the community, keeping everyone informed and engaged.
Crisis Communication
Emergency Updates
During crises, quick and effective communication is vital. Video can play a significant role in disseminating information rapidly. Housing Associations should establish a protocol for producing and sharing video updates during emergencies to keep residents informed in real-time.
Community Building and Success Stories
Testimonial Videos
Collecting and sharing video testimonials from satisfied residents can build trust within the community. Highlighting positive experiences and success stories help to foster a sense of belonging and encourage others to share their stories.
Event Highlights
Capturing and sharing highlights from community events can promote engagement. Use video to document and share these events, encouraging participation and fostering a sense of community among residents.
Staff and Policy Communication
Staff Introductions
Introducing key staff members through video humanises the organisation. Create short video profiles of staff members, explaining their roles and how they support residents. This approach makes the organisation more relatable and approachable.
Policy Explanations
Using video to explain new policies or changes can make complex information more accessible. Produce videos that break down policy changes into simple, easy-to-understand segments, and share them on your website and social media channels. This ensures everyone is on the same page and reduces confusion.
Conclusion
Incorporating video into your Housing Association’s communication strategy can significantly enhance resident engagement, improve operational efficiency, and build stronger communities. From creating how-to tutorials to sharing community events, the possibilities are vast and impactful.
Ready to revolutionise your Housing Association with video?
Book a free 30-minute strategy call with Super Motion today and discover how we can help you elevate your communication and engagement strategies. Let’s make your vision a reality!
References
For further reading on this topic, check out these resources:
Revolutionising the Future of UK Housing Associations
Have you ever wondered how some Housing Associations manage to keep residents engaged and informed? The secret lies in video marketing. In today’s digital age, video marketing has become a powerful tool for communication. It allows organisations to convey messages in a way that’s accessible, engaging, and memorable. But how exactly does this help Housing Associations? Let’s dive in.
Boosting Public Awareness
It’s not just about keeping current residents happy; raising awareness of the positive impact of your Housing Association in the wider community is equally important. Video marketing can significantly boost public awareness of housing projects and community initiatives. Think about it — would you rather read a lengthy report or watch a two-minute video that tells you everything you need to know?
Housing Associations can use videos to highlight their work, showcase new developments, and explain their impact on the community. This not only increases visibility, but also builds credibility and trust.
Educational Content
Do your residents know about the services available to them? Are they aware of their rights and responsibilities? Educational videos can be a game-changer here. By explaining complex topics in a simple, visual format, you can ensure that every resident is well-informed.
For example, a short video on “How to Report Maintenance Issues” can guide residents through the process, reducing frustration and improving service efficiency. It’s a win-win.
Testimonials and Storytelling
Nothing builds trust like real stories from real people. Testimonials and storytelling videos can capture the experiences of residents, highlighting the positive aspects of living in your housing community. These stories can foster a sense of belonging and community spirit.
Imagine a video where residents share their journey of finding a home, the support they’ve received, and the sense of community they’ve experienced. Such testimonials are powerful tools for building trust and encouraging new applications.
Event Highlights
Community events are the heart of any Housing Association. But what if someone misses out? Capturing key moments from these events and sharing them through video can promote active participation and showcase the vibrant community life you offer.
Whether it’s a summer BBQ, a community clean-up day, or a holiday celebration, videos can bring these moments to life, encouraging more residents to get involved in future activities.
Driving Digital Presence
In today’s digital world, having a strong online presence is crucial. Videos can significantly enhance your website and social media platforms, making them more appealing and engaging.
Tips for integrating video content include:
Embedding videos on your website’s homepage.
Sharing video updates on your social media channels.
Creating a YouTube channel for longer-form content.
These strategies can help you reach a broader audience and keep your community informed and engaged.
Cost-Effectiveness
Worried about the cost of video production? It’s more affordable than you might think. There are plenty of budget-friendly techniques to create high-quality videos without breaking the bank.
Smartphones now have excellent cameras, and there are many free or low-cost editing tools available. Plus, short, authentic videos often resonate more with audiences than expensive, highly-produced content. It’s all about being resourceful.
Analytics and Feedback
How do you know whether your videos are effective? This is where video analytics come into play. Tools like YouTube Analytics and Facebook Insights can provide valuable data on how your videos are performing.
By analysing metrics such as view count, watch time, and engagement, you can gauge what works and what doesn’t. Use this feedback to refine your strategy and plan future campaigns more effectively.
Future Trends in Video Marketing
The world of video marketing is constantly evolving. Staying ahead of the curve can give you a competitive edge. Some upcoming trends to watch include:
Live Streaming: Real-time engagement with your audience.
360-Degree Videos: Immersive experiences that give viewers a virtual tour.
Interactive Videos: Engage viewers with clickable elements and decision-making opportunities.
By embracing these trends, Housing Associations can keep their video marketing strategies fresh and innovative.
Conclusion
Video marketing offers a number of benefits for Housing Associations, from enhancing resident engagement and boosting public awareness, to providing educational content and capturing community spirit. It’s a versatile, cost-effective tool that can transform the way you communicate and connect with your community.
Ready to take your Housing Association’s marketing to the next level? Book a free 30-minute strategy call with Super Motion today and discover how our video production expertise can help you achieve your goals.
By integrating these strategies, Housing Associations can transform their communication efforts, build stronger communities, and enhance their overall effectiveness. Don’t miss out on the power of video marketing — reach out to Super Motion and start your journey today!
Animated marketing videos have become a linchpin in the Housing Association sector, offering a vibrant and versatile way to engage prospective residents with the unique values and community ethos your Association embodies. With the potential to simplify complex messages and evoke emotion, animation can be the storyteller you need to connect with your audience.
But the art of creating an impactful marketing animation is more than just motion and colour – strategic storytelling and technical precision are equally crucial. In this comprehensive guide tailored for Housing Association Marketing Managers, we unveil the steps to creating an animated marketing video that resonates with your community and prospective residents.
Concept Development
Aligning Themes with Community Values
The foundation of impactful animation begins with a concept that not only highlights the tangible aspects of your Housing Association but also resonates with the community’s core values. To start, ask yourself, ‘What makes our community unique?’ Is it the sustainable practices, the sense of inclusivity, or the focus on family life? Your animation should reflect and amplify these qualities.
Here’s where to start:
Mind Map Your Themes: Gather your team and map out the themes that align with the values of your communities, and how your homes and initiatives support these values.
Gathering Materials: Collect materials or references that reflect the chosen theme.
Scriptwriting Tips
Crafting a Story that Resonates
A good script is the backbone of an effective marketing video. Your narrative should be emotionally compelling, creative, and concise, capturing the essence of your community in a way that resonates with viewers.
To script a standout animation:
Know Your Audience: Profile the typical resident – what are their values, fears, and aspirations?
Highlight Features: List key benefits of your homes and community services that could be integrated into the story.
Choosing Animation Styles
Finding the Right Visual Identity
The animation style should complement your message and appeal to your demographic.
Here’s a quick overview of popular animation styles:
2D Traditional: Versatile and cost-effective, suitable for narrative-driven content.
3D Animation: Offers depth and realism, ideal for showcasing architectural features.
Stop-Motion: Aesthetically pleasing, it can give a tangible feel to abstract concepts.
Storyboarding
Illustrating Your Narrative Frame by Frame
A storyboard visually lays out your script, providing a clear understanding of the animation’s narrative flow and key visuals.
Follow these steps to storyboard:
Sketch Key Scenes: Create simple sketches of the most pivotal moments in your script.
Consider Pacing: Arrange the scenes to maintain a smooth and engaging visual flow.
Voiceover and Music Selection
Enhancing Emotional Connection
The right voiceover and music can set the mood and enhance the emotional appeal of your video.
Ensure that:
The Voice Fits the Brand: Choose a voice that embodies the values and tone of your Housing Association.
Music Matters: Select a soundtrack that mirrors the narrative arc and intended emotional response of viewers.
Animation Tools and Software
Equipping Yourself for Visuals
Today, there are a large range of user-friendly animation tools available.
Some great animation software tools include:
Adobe After Effects: The industry standard for motion graphics and visual effects.
Toon Boom Harmony: A powerful 2D animation package used in a range of productions.
Blender: An open-source 3D creation suite with a robust set of tools.
Integrating Brand Elements
Making Your Mark Without Overpowering
Your branding elements should be seamlessly integrated into the animation, reinforcing the association’s identity without overwhelming the content.
To reinforce your branding:
Use Colours Wisely: Employ a colour scheme that is consistent with your branding but also harmonious with the animation’s overall palette.
Incorporate Logos Creatively: Ensure your logo is prominently displayed but not obtrusive.
Distribution Strategies
Getting Your Video Seen
Creating a superb animation is just the beginning. You need to share it with the world.
To maximise distribution:
Utilise Social Media: Share your video across platforms where your target audience is most active.
Leverage SEO: Optimise your video’s title, tags, and description to increase visibility in search.
Consider Email Marketing: Use your subscriber list to share your content directly with interested parties.
Measuring Impact
Analysing the Reception of Your Video
Understanding how your animated video is performing is crucial for refining your future content strategies.
To measure the impact:
Track View Counts: How many times has your video been viewed?
Monitor Engagement: Look at likes, comments, and shares to gauge audience response.
Survey the Audience: Collect feedback to understand the sentiment and gather insights for improvement.
Seeking Further Guidance?
Still not sure where to begin with animated video marketing for your Housing Association? Book a free 30-minute strategy call with Super Motion. Our video production experts can help guide you through the process, from ideation to distribution.
Creating a marketing video for your Housing Association is more than just a technical process; it’s a chance to tell the world about the vibrant, community-centric place you’ve built. Don’t miss out on the opportunity to connect with potential residents in a medium that can truly bring your vision to life.
Ready to put your community in motion? Contact Super Motion today.
Your Housing Association has an impactful story, and a well-crafted corporate video is the canvas on which it is painted for the world to see. But how do you ensure that your message resonates with professionalism and power? In this comprehensive guide, you’ll learn how to shoot corporate videos that captivate your audience and further the mission of your housing projects.
Pre-Production Planning
Crafting Compelling Stories
Before you even think about picking up a camera, you need to identify what your video is about. Start by asking yourself, “What’s the core message, and what are we trying to achieve?” Is it showcasing the refurbishment of local properties or maybe highlighting community-building efforts?
Writing the Perfect Script
Every good video begins with a great script. Focus on keeping the message clear, simple, and aligned with the values of your association. Avoid jargon; opt for words that a 13-year-old could understand. Remember, a well-crafted message reflects the professionalism and sincerity of your association.
Scouting Locations
Location scouting is vital. Look for spots that have relevance to your message and provide visual interest. Within housing projects, common spaces, before-and-after property shots, and community areas can tell a powerful story. Ensure all the required permissions are secured in advance.
Production Techniques
Lighting Essentials
Proper lighting is the difference between a dull video and a dynamic one. For indoor shoots, utilise natural light augmented with soft artificial light sources. Outdoors, shoot during the ‘golden hour’ — which is the time of day that offers the most flattering natural light, typically an hour after sunrise or an hour before sunset. Position your subjects with light sources in mind, aiming for clarity and warmth.
Camera Choices
Your camera choice doesn’t have to break the bank, but it should offer at least 1080p resolution for crisp image quality. A good DSLR or mirrorless camera paired with a versatile lens can offer great results without overwhelming you with technical specifications.
Sound Quality
Solid sound is as important as clear visuals. Invest in a good directional microphone to capture dialogue and reduce ambient noise. Always monitor levels while shooting and consider using lavalier mics for interviews. Remember, echo is the enemy, so soft furnishings can make a bare room sound more professional.
Post-Production
Basic Editing Techniques
Your goal in editing should be to maintain narrative flow and viewer engagement. Simple transitions, clear sequences, and a good pace keep the story moving without distractions. Keep footage organised and create a rough cut before fine-tuning with more advanced techniques.
Subtitles and Graphics
Subtitles increase accessibility and viewer engagement, especially on social media. Use graphics sparingly but effectively to emphasise key points and provide context. Every addition should point back to the central narrative and the goals you identified in pre-production.
Musical Touches
Music sets the mood and can elevate your video to an emotional level that resonates with your audience. Choose licensed tracks that align with the message and tone of your video. Services like Artlist or Epidemic Sound offer a wide range of music with subscription plans available.
Distribution Strategy
Sharing on the Right Platforms
Your video needs to meet your audience where they are. For internal communications, an embedded video in a newsletter might suffice. For the public, use platforms like YouTube and Vimeo with strong SEO practices to ensure your message reaches the maximum number of people.
Measuring Success and Feedback
After sharing your video, it’s critical to measure its impact. Engagement metrics like watch time, shares, and comments can tell you how your video is performing. Don’t forget to gather direct feedback through surveys and user comments, which can provide invaluable insights for future projects.
Book a Free 30-Minute Strategy Call with Super Motion
Ready to take your corporate video strategy to the next level? Book a free 30-minute strategy call with Super Motion and discover how our expert team can help you create videos that inspire action. Whether you need advice on storyboarding, production, or distribution, we’re here to guide you through the process. Your next corporate video could be the spark that ignites real change – don’t wait to make it happen.
By following these guidelines, you’re well on your way to producing corporate videos that not only reflect the professionalism of your association but also touch the hearts and minds of your audience, driving engagement and action. Start planning today, and watch as your Housing Association’s story unfolds on screen in a way that’s truly unforgettable.
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