Case study videos can be an incredibly effective way to showcase the positive impact of your housing association’s services on the lives of your residents.

As video content continues to gain momentum, investing resources in a great case study can be the best way to promote your social housing services and tell the world about your work.

If you’re thinking about creating a case study video, but don’t know where to start, this blog post is here to help. We’ve compiled a list of key steps to follow to create an impactful video that engages your target audience.

1. Define Your Case Study Objectives

Before you start working on your video, you should define what you want to achieve with it.

What are your main goals and how will you measure success?

Be specific and make sure your objectives are realistic and achievable.

2. Research Your Audience

Your video should be tailored to your target audience’s preferences, motivations, and information needs. Do some research to get to know your audience better.

What kind of video content are they attracted to?

Are they interested in seeing human interest stories, statistics, or a combination of both?

3. Identify the Subject of Your Case Study

Once you know the objectives of your video and have researched your target audience, it’s time to identify who you’ll feature in the video.

Look for real-life residents or stakeholders whose stories align with your objectives and resonate with your target audience.

Don’t forget to ask for their permission to be in your video and get them to sign media release forms.

4. Develop a Flexible Case Study Script

Create a script that guides the narrative while allowing the authentic resident or stakeholder stories to shine.

Make sure the script can be adapted if necessary so that it remains in alignment with your objectives.

5. Use Data and Statistics

Use statistics and data to support and underscore the impact and benefits of your housing association services.

This will help your audience to have a better understanding of the value of your services. Make sure your data and statistics are accurate and verifiable.

6. Choose an Appropriate Location

Choose a location that complements the video’s tone and is accessible for all participants.

Consider the lighting, noise, and other factors that could impact the quality of the video.

7. Storyboard Your Case Study

Plan your case study using a storyboard to visualise the key shots and visuals for your case study video.

This will help you to ensure alignment with your objectives and make it easier to plan the shots required to produce your video.

A storyboard can ensure that your production team understands your vision for the project. Furthermore, it can help you to avoid costly mistakes during the production stage.

8. Plan Your Case Study Interview Questions

Plan interview questions that elicit meaningful and relevant responses that support the narrative of your script and objectives.

Try to ask open questions — as this will encourage the interviewee to and avoid leading questions that could potentially influence the interviewee’s response.

9. Consider Your Case Study Budget

After preparing your script and interview questions, assess your budget for the project.

Your budget varies based on whether you’re producing the video in-house or outsourcing to a production company. In-house production requires professional lighting, sound, and camera equipment, along with other associated expenses.

Outsourcing can reduce costs if you lack professional equipment. Regardless of your choice, monitor your expenses closely to stay within budget.

10. Plan Your Case Study Shoot

The production stage of your case study video will require careful planning — ensuring that crew, locations and your interviewees are available.

Careful planning is essential to ensure the success of your project.

Conclusion

Creating a case study video for your housing association may seem like a daunting task, but following these key steps can help ensure a successful outcome.

First, define clear objectives, research your target audience, and identify a subject whose story aligns with your goals. Then, develop a flexible script, use data and statistics to underscore your services’ value, choose an appropriate location, and create storyboards. Plan interview questions and determine equipment, personnel, and budget while coordinating shooting schedules.

Using these steps, your Housing Association can create an impactful video that showcases your positive impact on residents and raises awareness of your association’s services.

To start your video journey, book a strategy call or get in touch on 01225 970242.

As a Housing Association, you know that videos have become an essential tool in promoting your brand, showcasing your properties, and engaging with your target audience.

Whether you plan to create a corporate video, a property tour, or an online campaign, you need a video production company that understands your business and can deliver high-quality results. But with so many options available, how do you choose the right video production partner?

In this blog post, we’ll provide you with useful tips to help you pick the best video production company for your Housing Association’s needs.

1. Define Your Objectives Clearly

Before searching for a video production company, you need to have a clear idea of your goals and how you want to achieve them.

Are you looking to increase brand awareness, generate engagement, or showcase your properties? Do you want to create a series of videos or a one-off campaign?

Defining your objectives will help you narrow down your search and find a company that can meet your specific needs.

2. Examine the Company’s Portfolio for Creativity, Professionalism, and Relevant Experience

When choosing a video production company, you want to see their work. Look for their portfolio, check if they have produced videos similar to what you have in mind, and assess the quality of their work.

Make sure they have the necessary creativity, professionalism, and expertise to deliver high-quality videos that align with your brand and message.

3. Speak to Previous Clients or Read Reviews for Insights into Reliability and Quality

Talking to past clients or reading reviews is an excellent way to get an idea of a company’s reliability and quality.

Ask for references, watch their case studies, and testimonials to gauge their experience and how they work with their clients.

Ideally, you want to choose a company that has positive feedback from their previous clients and a track record of delivering excellent results.

4. Choose a Company Experienced in the Housing Sector

Look for a video production company that has worked in the housing sector before or has related experience.

These companies understand your target audience, the housing sector, and how to create videos that appeal to your residents and stakeholders. They can also help you tell your story and showcase what makes your organisation different.

5. Look for Creativity and Unique Ideas

When it comes to video production, creativity and unique ideas can set your videos apart and make them more engaging for your audience.

Choose a company that can bring fresh perspectives, innovative concepts, and original ideas to your videos and can help you stand out.

6. Ensure the Team Includes Skilled Professionals

A video production company’s team plays a crucial role in the quality of the final product.

Make sure the company you choose has a team of skilled professionals, including experienced videographers, editors, directors, scriptwriters, and graphic designers.

Ask about their qualifications, experience, and how they collaborate in a project to ensure a smooth process and deliver a great outcome.

7. Opt for a Company with an Efficient Process

Time is money, and video production can be a time-consuming process.

Look for a company that has an efficient process, can stick to deadlines, and can deliver on time.

Ask about how they manage their projects, their timelines, and how they communicate with clients to ensure a seamless process.

8. Assess Technology and Equipment

Video production requires sophisticated technology and equipment, and you want to ensure the company you choose has the latest tools and technology to create high-quality videos.

Ask about their cameras, lighting, editing software, and how they keep up with the latest trends in video production.

9. Consider Company Culture Alignment

Finally, consider whether the company’s culture aligns with yours.

Look for a company that you feel comfortable collaborating with, can communicate effectively, and understands your values, goals, and vision.

10. Obtain a Detailed Budget-friendly Quote

Once you have shortlisted your potential video production companies, ask for a detailed quote that outlines the costs, deliverables, and any additional fees.

Ensure the company understands your budget and can work within it while delivering high-quality results.

Conclusion

Choosing the best video production company for your Housing Association may seem challenging, but by following these tips, you can find a company that can help you achieve your objectives, deliver high-quality results, and stand out in your industry.

Remember, video production is an investment in your brand and should be treated as such. Choose a company that understands your business, has relevant experience, a skilled team, and can offer creativity, professionalism, and a personalised approach.

With the right video partner, you can elevate your marketing strategies, engage with your audience, and grow your Housing Association’s success.

To start your video journey, book a strategy call or get in touch on 01225 970242.