Creating an Effective Explainer Video Script for Housing Associations

by | Feb 1, 2024 | Production Tips | 0 comments

Housing Associations play a crucial role in providing homes for millions of people across the UK. However, with so many options available, it can be challenging for tenants to find the right homes for them.

One way to capture their attention is by creating an explainer video. Videos are an engaging way to showcase the value of your housing projects and reach a broader audience. But, what makes a compelling explainer video script?

In this post, we’ll cover how to write an explainer video script that highlights your housing project’s unique features and addresses tenant concerns.

1. Define Your Housing Project Goals and Address Tenant Concerns

It’s important to start by defining the goals of your housing project and identifying what tenants care about most. Addressing common concerns or questions upfront will not only establish credibility but will also capture the viewer’s attention. Highlighting the unique benefits that your housing project brings, such as community features or local initiatives will help to make it stand out.

2. Tailor the Script to Match Tenant Demographics

To create an effective explainer video, be sure to tailor the script to match your target demographic. By understanding your audience, you can speak directly to their specific needs and questions. For example, if your housing project focuses on families, talk about nearby schools or local parks. If your housing project caters to the elderly, talk about nearby health facilities or community services. As a result, the viewer will understand how they would fit into your community, which can make a significant impact on their decision-making process.

3. Showcase Community Advantages and Distinctive Features

A great explainer video script emphasises the community advantages and distinctive features of the housing project. Include stunning visuals and engaging storytelling to bring the project to life.

Through these elements, viewers will have a better understanding of what it’s like to live in your housing development. This can encourage potential tenants to visit or request more information.

4. Start the Script With a Compelling Problem and End with a Decisive Call To Action

A great script needs to grab viewers’ attention, introduce potential solutions, and end with a decisive call to action. Start by highlighting a unique problem that your housing project solves and show how it could help the viewer overcome their challenges. The call to action should make the steps clear on how to take advantage of the housing project. This could be visiting a website, booking a viewing or speaking to an agent to book a tour. Make sure the call to action stands out, so the viewer isn’t left guessing about their next steps.

5. Use Emotional Storytelling

An effective explainer video script tells a story that connects with viewers emotionally. Showcasing stories of real-life cases brings a new dimension to the video. Try including some testimonials from residents involved in the housing project, highlighting the community’s benefits and their similarities to the viewer. This can reinforce trust and establish a connection between the viewer and your housing project.


In summary, writing an explainer video script for Housing Associations is a valuable communication tool when promoting your housing projects. By following these tips, you can tailor your message to match your audience’s needs and create compelling, emotional storytelling that sets your housing project apart.

Remember, the most important step is a clear call to action so that your viewer knows what you want them to do next. Creativity, simplicity and being clear are the keys to an effective explainer video.

With the help of this guide, you can create an effective explainer video that resonates with your target market and effectively promotes your housing project.

To start your video journey, book a strategy call or get in touch on 01225 970242.