For Housing Associations, the importance of clear and professional video content cannot be overstated. Whether it’s for communicating important messages to residents or promoting properties to prospective tenants, high-quality videos can make all the difference.

In this article, we will discuss the essential equipment needed for creating great videos. From cameras to lighting, we will go through each piece of equipment and explain how it contributes to creating visually appealing video content that will engage your target audience.

Camera

A high-quality camera is the backbone of any filming project. It captures the video content and determines its image quality.

A good camera produces clear and sharp videos that look professional. Housing Associations should look to invest in a camera that produces high-resolution videos that can be viewed on HD screens, such as laptops, TVs, and smartphones.

Tripod

A tripod provides stability for the camera and ensures the videos are smooth, clear, and shake-free.

It is a great tool for capturing still and stationary shots without any movement. With a tripod, Housing Associations can ensure that their videos look professional and well-produced.

Lighting Kit

Nobody likes a poorly lit video, and Housing Associations need to ensure that their videos are visually appealing.

Lighting kits are essential pieces of equipment for creating well-lit videos, regardless of the shooting location. Whether it’s in a dimly lit apartment, a boardroom, or an outdoor space, appropriate lighting can make all the difference to the quality of the video.

Backdrop

A consistent and controlled visual setting is essential for creating a professional-looking video.

A backdrop can help to achieve this as it creates an environment that is free from distractions, clutter, and any other elements that could divert attention from the subject.

Backdrops can be customised to suit your branding style, making your videos stand out and remain consistent.

External Recorder and Microphones

A good external recorder is essential for significantly enhancing audio quality significantly. It enables crisp and clear sounds that immerse the viewers and, more importantly, provide your target audience with a better understanding of what you’re communicating. It is especially useful when filming interviews, voiceovers, or any other audio-dependent content.

Lapel Microphone

Clear voice recording is essential in making sure your communication is well received.

Lapel microphones have proven to be very effective in capturing sound as they are clipped onto the subject’s clothing, ensuring that voice is picked up and no external sounds are recorded.

Shotgun Microphone

A directional microphone is needed when recording in noisy environments.

A shotgun microphone is perfect for this purpose as it records the audio from a specific direction. This type of microphone is ideal for filming in areas with ambient sound, such as during construction projects or busy traffic.

Conclusion

Creating high-quality video content is essential for Housing Associations. With the equipment mentioned above, Housing Associations can produce visually appealing videos that convey critical messages and promote their properties in the best possible light.

A great camera, tripod, lighting kit, and backdrops will ensure that the videos have a professional touch. Still, it’s the lapel and shotgun microphones and external recorders that ensure your message is well understood despite the noisy background.

Investing in reliable equipment can provide your Housing Association with the right tools to create impeccable video content that will captivate your audience.

If you don’t have the budget to purchase the equipment you need, an affordable alternative is to work with a video production company.

To start your video journey, book a strategy call or get in touch on 01225 970242.