Make Your Explainer Video Stand Out: Tips for Housing Associations

by | Feb 22, 2024 | Production Tips | 0 comments

When it comes to promoting your housing association, explainer videos are a great tool to educate and engage your audience. However, not all explainer videos are created equal. So, what differentiates a good housing association explainer video from an average one?

In this blog post, we will explore some key factors that make a great housing association explainer video, comparing and contrasting good and poor practices, and their impact on quality.

Good Explainer Videos Avoid Generic

Poor quality explainer videos tend to have generic messages and statistics, which fail to resonate with any audience.

When creating your explainer video, it is important to tailor it to the specific demographics, community needs, and housing benefits of your housing association. By highlighting unique housing solutions, community support, and sustainability initiatives, you can effectively showcase what makes your association different.

Help Your Audience Visualise It

One of the best ways to convey your association’s value is to visualise it. By incorporating visuals of your housing projects, community impact, and association services, you can effectively showcase the scope and benefits of your work. This approach allows your audience to easily grasp and appreciate the value you bring.

Without visual elements, it becomes challenging for your audience to fully understand and connect with your message. If your visual elements fail to reflect the housing environments, community diversity, and your association’s values, this can also harm the impact of your explainer video and may result in a missed opportunity to connect with your audience on a deeper level.

Clear and Concise

When creating an explainer video, best practices include prioritising clarity, brevity, and relevance. By ensuring your messaging is crystal clear and easily understandable, even to outsiders, you can effectively engage your audience. Emphasising only relevant information and maintaining brevity prevents your video from dragging on and potentially boring viewers.

Failing to prioritise relevant information can lead to a lack of engagement and interest. Also, if your video is too long it can cause your audience to lose interest and disengage.

So, keep it clear. Keep it concise.

Use Sounds to Evoke Emotions

Good practice in creating an immersive experience for your audience involves using sounds that evoke homeliness, safety, and community. By incorporating testimonies from residents or uplifting background music, you can build trust and create a sense of resonance with your audience.

Clear Narrative

Ineffective explainer videos often lack a clear narrative, which often means the video feels disjointed and a message that’s as clear as mud.

To avoid muddy messaging, you need your explainer video to have a logical flow and professional quality, which builds trust and credibility with your audience. The messaging communicates clearly, like a story with a strong beginning, informative middle, and a clear call to action. This showcases your association’s values of high-quality service and professionalism.


When it comes to creating a great housing association explainer video, highlighting your unique value proposition by incorporating visuals of your housing projects, community impact, and association services, will go a long way.

Emphasising clarity, brevity and relevance, and using sounds to evoke emotion, will create an immersive experience for your audience, helping to build trust and credibility.

Ensure a cohesive flow and professional quality throughout the video to communicate your association’s values of high-quality service and professionalism.

By following these tips, you are on your way to creating an effective video that showcases your association and its benefits, resonates with your audience, and supports your marketing and communication goals.

To start your video journey, book a strategy call or get in touch on 01225 970242.