What sort of video will suit my business?

Video content is a powerful tool for businesses to connect with their audience, convey messages effectively, and drive engagement. Incorporating video into your marketing strategy can differentiate you from competitors and be a valuable way of representing your business. There are however, different sorts of video that can work for you in different ways.

Corporate Video

Using video to tell your company's story will reinforce your values, mission, and culture. By demonstrating where you share goals and values with your clients you can build and emotional connection to your brand.


Case Study

These videos can be powerful tools for building credibility with potential clients. By demonstrating your products and services in real world situations case studies offer a clear understanding how you solve specific problems and benefit their business. Describe success stories, show how that success was achieved, and what it meant for the client. Use testimonials from the client and explanations of your process from your team.

Pre-recorded film for an upcoming event

Promoting an event through video will give you a valuable
asset to share into social media, and creating a video that encourages people to attend the event by showcasing its unique benefits, will reflect on your business, and allow you to show your products and services in the context of an industry related event.

Explain something

These are usually relatively short videos that add clarity to a product, service, or concept. They can use animations, visuals, and voiceovers to simplify complex ideas and grab the viewer’s attention. Explainer videos are good for introducing new products and giving an overview of the benefits of your services. By educating your audience and addressing their key issues that your business answers, explainer videos will boost understanding of your offer and potentially be a good lead generation tool.

Recruitment Film

Video can be an ideal tool for attracting the right candidates by creating introductory videos that contain information about the business, company culture, and available job opportunities. Candidates can be given an in-depth look at the culture and environment of the organisation, helping them to be better prepared at interview.

Induction films

Video can be used as part of the induction process and for outreach to existing employees, showcasing the company, and its culture. Providing information that supports new team members find their way around the company as well as job specific content through videos makes for an easy way to disseminate information be sure that it is be engaged with.


Each of these video types have their place in business. Which ones will be most effective for you depends on your business, where they will be used and what your goals are in creating video content for your company. In our 30-minute strategy call Super Motion listen to your requirements and ask the question that help us guide you to the most suitable video type to meet your objectives and make sure you achieve the best return on investment. To start you video journey book here for a strategy call or get in touch on 01225 970242.



All the gear and plenty of ideas…

On the Super Motion website, you will find a page called “Our Kit.” We show you the tools we use to create your video because they are important. With the increasing quality of Smartphone cameras, it’s easy to understand why people believe they can achieve high quality results from them. However, when it comes to creating professional video content, nothing beats professional video and audio gear. Here are a few of the reasons why we invest in the best to give you the highest possible standard of video to showcase your work.

Image Quality

The image quality of a professional video camera is still superior to that of a phone camera. Professional cameras are designed with larger sensors, higher resolution, and better optics.
These features result in sharper, more detailed images with better colour accuracy, dynamic range, and low light performance. A phone camera, on the other hand, is designed to be portable and compact, which often results in a compromise in image quality.


Audio Quality

Super Motion uses a broadcast-grade, shotgun microphone which offers better sound quality and directional control. To make sure speech is captured accurately we use a wireless
Lapel microphone, like those you will see on TV. The biggest compromise in using a Smartphone camera to film a video for your business is often the sound quality. They usually have built-in microphones, but they are not as effective at picking up sound from a distance or in noisy environments.


The wide range of manual controls offered by professional video cameras allows video producers to have more creative control over their footage. They can adjust settings such as shutter
speed, aperture, ISO, and focus to create the desired effect. While some smartphones offer manual controls, they are often limited and not as intuitive as those found on professional cameras.


Professional video cameras offer more flexibility in post-production. They record footage in a variety of formats and resolutions, which allow editors to work on the footage in post-
production without sacrificing quality. Additionally, the formats used by professional video cameras are designed to retain as much detail and colour information as possible, making it easier to colour grade and manipulate the footage in post-production.


Smartphone cameras can produce amazing results when used to create the right sort of video. They are convenient and easy to use, and for “spur of the moment” live videos they are ideal. But for high-quality video content that will share your message effectively, investing in a professionally shot video from a film maker who will contribute ideas, and help you produce an innovative piece will bring you long lasting benefits.

At Super Motion our mission is to provide access to seamless, obstacle-free filmmaking, delivering powerful and emotional agri-food stories that inspire, inform, and captivate our clients’ audiences. From the deep dive of our discovery call to understand what you want from your video, through to providing you with tailored recommendations on how best to roll out your video, in order to achieve the greatest return on investment. It all starts with a 30-minute strategy call, which you can book here or by calling 01225 970242.



Emerging trends for the Agri Food industry.

We hardly need reminding that the last few years have seen upheavals in many industry sectors. Among those most affected have been hospitality, and retail. The linking factor there being food. Changing consumer tastes, and supply issues have contributed to many businesses tearing up their previous business models and examining how they trade in an altered marketplace.

Eating Habits

In an opinion piece at Hospitality.net Lionel Saul and Tatyana Tsukanova suggest that changes in eating habits are causing a significant shift in the culinary aspects of tourism. They say that: “Vegans, vegetarians, and flexitarians are gaining immense traction in food tourism.” Changes in our food consumption will have significant effects. “Currently, 85% of agricultural land in England is used for pasture for grazing animals such as cows or to grow food that is then fed to livestock”. By growing plant-based foods for human consumption enables more sustainable land use, as well as reducingthe 57% of agricultural greenhouse gases that animal-based foods account for. Demand for vegan, and vegetarian foods in both retail and hospitality sectors will be a key driver towards less intensive farming methods and shorter supply chains.


External Influences

External influences on the food supply, the war in Ukraine, supply chain problems for UK supermarkets, some related to the Pandemic and some to Brexit, have weakened consumer confidence in the food supply industry. Initiatives such as Farm to Fork and moving towards a more circular economy will go a long way to alleviating these problems but will take time to bear fruit. Climate change is also taking its toll. Heatwaves could reduce grain harvesting by 5% in the European Union in the 2022 season. Around 85,000 acres of land, much of it agricultural, was destroyed by fire this summer. But significant as that is to food production the less visible aspects can be even more concerning.

Wonderful bees

Bees are responsible for pollinating between a third and a half of commercially produced crops, including cabbages, oil seed rape and apples. Research by University College London has found that
“more than 70% less abundant in areas with intensive cropland, compared to wild sites, the researchers say that more sustainable agricultural practices are needed to avert widespread losses
of bees and other valuable insects.” The International Pollinators Initiative promoted by the UN-FAO, is building coordinated worldwide action to monitor pollinator decline, identify practices and build capacity in the management of pollination services for sustainable agriculture and improve food security, nutrition, and livelihoods. In the UK, the challenge to increase the bee population has been taken up by the National Pollination Service of the Bee Farmers’ Association. Working with Defra the are reintroducing Bees to farms and helping to improve crop yields by providing a suitable
environment for the pollinators.


There is so much good news to be shared about how the Agri-food sector is recognising and responding to these new working methods. Super Motion will be there to document it. At our Agri Food Pioneers You Tube channel we talk to people in the agri-food industry about the positive and environmental changes they are making to deliver a sustainable, low carbon and regenerative future. Our mission is to deliver powerful stories from the agri-food world that captivate our clients’ audiences. Book a strategy call with us today to learn more about how video can communicate your story effectively.



What does it all mean? – Understanding the stages of video production

Watching the credits of a TV programme or film, the number of different roles involved in the production can seem baffling. Working on a video for a business or other organisation means far fewer people are involved, but to successfully capture your subject you need to cover the same four basic stages of production as a big budget movie. These will make sure that nothing is left to chance and that we produce something that you can be proud to show to potential customers.


This is the planning phase, where the concept for the video is developed. This involves determining the goals of the video and the message it needs to convey. It includes brainstorming ideas, developing a storyline or script, and defining the tone and style of the video. This is also when a budget for the video production is agreed, including costs for equipment, personnel, and other expenses. Creating a timeline or schedule for the shoot needs to be decided now. This should consider the availability of personnel and resources, and the weather. By investing time and effort into pre-production planning, we can create a video that effectively communicates your message and achieves the goals you have for it.



The production stage of a video shoot is when the actual filming takes place. Setting up the lights, camera, and audio equipment, as well as rehearsing and executing the shots with the
people (or animals) appearing in the video. During this stage, we will work together to create
the final shots and sequences that will be edited together to form the finished product.


This is the editing phase, where the footage is organised. Editing, selecting the best takes, cutting out any mistakes or irrelevant material will create a cohesive, video. Animations, music, and sound design are also added during this stage. Transitions and effects can also be added between shots to create a seamless and engaging viewing experience. Post- production is a crucial step in creating a video that will connect with its target audience.


Once your video is complete, it can be exported in the desired format and resolution for distribution or broadcast. This can include uploading the video to a website, sharing it on social media, or broadcasting it on a podcast, or YouTube channel.

Why so much planning?

You will notice that the pre-production stage has the most items to consider in it. It’s important because this is where you can manage the timeline for each of the following stages the allow for the
the complexity of the project and the resources available. It’s also where you can plan for the unforeseen.


The Super Motion process covers these stages in detail, so that you are clear about how your video will be delivered. From the deep dive of our discovery call to understand what you want from your video, through to providing you with tailored recommendations on how best to roll out your video, in order to achieve the greatest return on investment. It all starts with a 30-minute strategy call, which you can book here or by calling 01225 970242.



The Big Food Redesign

We looked at regenerative farming in a recent piece and that has led us to think about another concept that is being discussed widely in the Agri-Food industry. The Circular Economy. As the name implies this is looking to move away from a linear economy where a large proportion of material ends up as waste, towards as much reuse as possible. 

What if food could build biodiversity and tackle climate change?

At the top of the website for the Ellen MacArthur Foundation’s website they pose the question: “What if food could build biodiversity and tackle climate change?” In our recent blogs we have looked at some of the ways that is being achieved. Fast moving consumer goods (FMCG) suppliers and retailers have a considerable influence on the food system and can affect how land is used and what food is presented to consumers.

The big food redesign report suggest 5 possible actions the FMCGs can take to make the food system more “nature friendly”.


Action 1

Create ambitious and well-resourced action plans to make nature-positive product portfolios a reality: This suggests that the FMCGs need to set clear goals to tackle climate change and biodiversity loss, including assessment of current environmental and economic impacts at the farm level. By empowering development teams to prioritise the design of products in line with the principles of the circular economy model they will create food that has a lower impact on environment in which they are grown. 

Action 2

Create a new collaborative dynamic with farmers:  Building strong relationships with farmers and growers that are based on elements other than price. The report says, “by designing with farmers, FMCGs and retailers can embed evolving farm system realities in food design strategies over time”.

Action 3

Develop iconic products to showcase the potential of circular design for food: Testing new concepts and products with consumers and renovating core brands to reflect new priorities will take time but presents clear long-term economic and environmental opportunities.

Action 4

Contribute to and use common on-farm metrics and definitions: The FMCGs need to take on new metrics to measure farm-level impacts of product design decisions, track progress towards company targets, and provide stakeholders and customers with accurate information on the benefits of moving towards nature-positive foods.

Action 5

Advocate for policies that support a nature-positive food system: Businesses can promote policy development by advocating for measures that support circular design for food and a nature-positive food system with Government, locally and nationally. As well as encouraging the adoption of United Nations’ Sustainable Development Goals.


Super Motion create films about agriculture and food that document the inspiring stories of change and growth in the drive for improved food production methods. At our Agri Food Pioneers You Tube channel we talk to people in the agri-food industry about the positive and environmental changes they are making to deliver a sustainable, low carbon and regenerative future. Our mission is to deliver powerful stories from the agri-food world that captivate our clients’ audiences. Book a strategy call with us today to learn more about how video can communicate your story effectively.