WHAT SORT OF VIDEO WILL SUIT MY BUSINESS?

WHAT SORT OF VIDEO WILL SUIT MY BUSINESS?

by | May 24, 2023 | Agri-Food

What sort of video will suit my business?

Video content is a powerful tool for businesses to connect with their audience, convey messages effectively, and drive engagement. Incorporating video into your marketing strategy can differentiate you from competitors and be a valuable way of representing your business. There are however, different sorts of video that can work for you in different ways.

Corporate Video

Using video to tell your company's story will reinforce your values, mission, and culture. By demonstrating where you share goals and values with your clients you can build and emotional connection to your brand.

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Case Study

These videos can be powerful tools for building credibility with potential clients. By demonstrating your products and services in real world situations case studies offer a clear understanding how you solve specific problems and benefit their business. Describe success stories, show how that success was achieved, and what it meant for the client. Use testimonials from the client and explanations of your process from your team.

Pre-recorded film for an upcoming event

Promoting an event through video will give you a valuable
asset to share into social media, and creating a video that encourages people to attend the event by showcasing its unique benefits, will reflect on your business, and allow you to show your products and services in the context of an industry related event.

Explain something

These are usually relatively short videos that add clarity to a product, service, or concept. They can use animations, visuals, and voiceovers to simplify complex ideas and grab the viewer’s attention. Explainer videos are good for introducing new products and giving an overview of the benefits of your services. By educating your audience and addressing their key issues that your business answers, explainer videos will boost understanding of your offer and potentially be a good lead generation tool.

Recruitment Film

Video can be an ideal tool for attracting the right candidates by creating introductory videos that contain information about the business, company culture, and available job opportunities. Candidates can be given an in-depth look at the culture and environment of the organisation, helping them to be better prepared at interview.

Induction films

Video can be used as part of the induction process and for outreach to existing employees, showcasing the company, and its culture. Providing information that supports new team members find their way around the company as well as job specific content through videos makes for an easy way to disseminate information be sure that it is be engaged with.

Conclusion

Each of these video types have their place in business. Which ones will be most effective for you depends on your business, where they will be used and what your goals are in creating video content for your company. In our 30-minute strategy call Super Motion listen to your requirements and ask the question that help us guide you to the most suitable video type to meet your objectives and make sure you achieve the best return on investment. To start you video journey book here for a strategy call or get in touch on 01225 970242.

ALL THE GEAR AND PLENTY OF IDEAS…

ALL THE GEAR AND PLENTY OF IDEAS…

by | Apr 26, 2023 | Agri-Food

All the gear and plenty of ideas…

On the Super Motion website, you will find a page called “Our Kit.” We show you the tools we use to create your video because they are important. With the increasing quality of Smartphone cameras, it’s easy to understand why people believe they can achieve high quality results from them. However, when it comes to creating professional video content, nothing beats professional video and audio gear. Here are a few of the reasons why we invest in the best to give you the highest possible standard of video to showcase your work.

Image Quality

The image quality of a professional video camera is still superior to that of a phone camera. Professional cameras are designed with larger sensors, higher resolution, and better optics.
These features result in sharper, more detailed images with better colour accuracy, dynamic range, and low light performance. A phone camera, on the other hand, is designed to be portable and compact, which often results in a compromise in image quality.

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Audio Quality

Super Motion uses a broadcast-grade, shotgun microphone which offers better sound quality and directional control. To make sure speech is captured accurately we use a wireless
Lapel microphone, like those you will see on TV. The biggest compromise in using a Smartphone camera to film a video for your business is often the sound quality. They usually have built-in microphones, but they are not as effective at picking up sound from a distance or in noisy environments.

Flexibility

The wide range of manual controls offered by professional video cameras allows video producers to have more creative control over their footage. They can adjust settings such as shutter
speed, aperture, ISO, and focus to create the desired effect. While some smartphones offer manual controls, they are often limited and not as intuitive as those found on professional cameras.

Post-Production

Professional video cameras offer more flexibility in post-production. They record footage in a variety of formats and resolutions, which allow editors to work on the footage in post-
production without sacrificing quality. Additionally, the formats used by professional video cameras are designed to retain as much detail and colour information as possible, making it easier to colour grade and manipulate the footage in post-production.

Conclusion

Smartphone cameras can produce amazing results when used to create the right sort of video. They are convenient and easy to use, and for “spur of the moment” live videos they are ideal. But for high-quality video content that will share your message effectively, investing in a professionally shot video from a film maker who will contribute ideas, and help you produce an innovative piece will bring you long lasting benefits.

At Super Motion our mission is to provide access to seamless, obstacle-free filmmaking, delivering powerful and emotional agri-food stories that inspire, inform, and captivate our clients’ audiences. From the deep dive of our discovery call to understand what you want from your video, through to providing you with tailored recommendations on how best to roll out your video, in order to achieve the greatest return on investment. It all starts with a 30-minute strategy call, which you can book here or by calling 01225 970242.

EMERGING TRENDS FOR THE AGRI FOOD INDUSTRY

EMERGING TRENDS FOR THE AGRI FOOD INDUSTRY

by | Apr 1, 2023 | Agri-Food

Emerging trends for the Agri Food industry.

We hardly need reminding that the last few years have seen upheavals in many industry sectors. Among those most affected have been hospitality, and retail. The linking factor there being food. Changing consumer tastes, and supply issues have contributed to many businesses tearing up their previous business models and examining how they trade in an altered marketplace.

Eating Habits

In an opinion piece at Hospitality.net Lionel Saul and Tatyana Tsukanova suggest that changes in eating habits are causing a significant shift in the culinary aspects of tourism. They say that: “Vegans, vegetarians, and flexitarians are gaining immense traction in food tourism.” Changes in our food consumption will have significant effects. “Currently, 85% of agricultural land in England is used for pasture for grazing animals such as cows or to grow food that is then fed to livestock”. By growing plant-based foods for human consumption enables more sustainable land use, as well as reducingthe 57% of agricultural greenhouse gases that animal-based foods account for. Demand for vegan, and vegetarian foods in both retail and hospitality sectors will be a key driver towards less intensive farming methods and shorter supply chains.

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External Influences

External influences on the food supply, the war in Ukraine, supply chain problems for UK supermarkets, some related to the Pandemic and some to Brexit, have weakened consumer confidence in the food supply industry. Initiatives such as Farm to Fork and moving towards a more circular economy will go a long way to alleviating these problems but will take time to bear fruit. Climate change is also taking its toll. Heatwaves could reduce grain harvesting by 5% in the European Union in the 2022 season. Around 85,000 acres of land, much of it agricultural, was destroyed by fire this summer. But significant as that is to food production the less visible aspects can be even more concerning.

Wonderful bees

Bees are responsible for pollinating between a third and a half of commercially produced crops, including cabbages, oil seed rape and apples. Research by University College London has found that
“more than 70% less abundant in areas with intensive cropland, compared to wild sites, the researchers say that more sustainable agricultural practices are needed to avert widespread losses
of bees and other valuable insects.” The International Pollinators Initiative promoted by the UN-FAO, is building coordinated worldwide action to monitor pollinator decline, identify practices and build capacity in the management of pollination services for sustainable agriculture and improve food security, nutrition, and livelihoods. In the UK, the challenge to increase the bee population has been taken up by the National Pollination Service of the Bee Farmers’ Association. Working with Defra the are reintroducing Bees to farms and helping to improve crop yields by providing a suitable
environment for the pollinators.

Conclusion

There is so much good news to be shared about how the Agri-food sector is recognising and responding to these new working methods. Super Motion will be there to document it. At our Agri Food Pioneers You Tube channel we talk to people in the agri-food industry about the positive and environmental changes they are making to deliver a sustainable, low carbon and regenerative future. Our mission is to deliver powerful stories from the agri-food world that captivate our clients’ audiences. Book a strategy call with us today to learn more about how video can communicate your story effectively.

THE BIG FOOD REDESIGN

THE BIG FOOD REDESIGN

by | Mar 6, 2023 | Agri-Food

The Big Food Redesign

We looked at regenerative farming in a recent piece and that has led us to think about another concept that is being discussed widely in the Agri-Food industry. The Circular Economy. As the name implies this is looking to move away from a linear economy where a large proportion of material ends up as waste, towards as much reuse as possible. 

What if food could build biodiversity and tackle climate change?

At the top of the website for the Ellen MacArthur Foundation’s website they pose the question: “What if food could build biodiversity and tackle climate change?” In our recent blogs we have looked at some of the ways that is being achieved. Fast moving consumer goods (FMCG) suppliers and retailers have a considerable influence on the food system and can affect how land is used and what food is presented to consumers.

The big food redesign report suggest 5 possible actions the FMCGs can take to make the food system more “nature friendly”.

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Action 1

Create ambitious and well-resourced action plans to make nature-positive product portfolios a reality: This suggests that the FMCGs need to set clear goals to tackle climate change and biodiversity loss, including assessment of current environmental and economic impacts at the farm level. By empowering development teams to prioritise the design of products in line with the principles of the circular economy model they will create food that has a lower impact on environment in which they are grown. 

Action 2

Create a new collaborative dynamic with farmers:  Building strong relationships with farmers and growers that are based on elements other than price. The report says, “by designing with farmers, FMCGs and retailers can embed evolving farm system realities in food design strategies over time”.

Action 3

Develop iconic products to showcase the potential of circular design for food: Testing new concepts and products with consumers and renovating core brands to reflect new priorities will take time but presents clear long-term economic and environmental opportunities.

Action 4

Contribute to and use common on-farm metrics and definitions: The FMCGs need to take on new metrics to measure farm-level impacts of product design decisions, track progress towards company targets, and provide stakeholders and customers with accurate information on the benefits of moving towards nature-positive foods.

Action 5

Advocate for policies that support a nature-positive food system: Businesses can promote policy development by advocating for measures that support circular design for food and a nature-positive food system with Government, locally and nationally. As well as encouraging the adoption of United Nations’ Sustainable Development Goals.

Conclusion

Super Motion create films about agriculture and food that document the inspiring stories of change and growth in the drive for improved food production methods. At our Agri Food Pioneers You Tube channel we talk to people in the agri-food industry about the positive and environmental changes they are making to deliver a sustainable, low carbon and regenerative future. Our mission is to deliver powerful stories from the agri-food world that captivate our clients’ audiences. Book a strategy call with us today to learn more about how video can communicate your story effectively.

THE CIRCULAR ECONOMY

THE CIRCULAR ECONOMY

by | Mar 6, 2023 | Agri-Food

The Circular Economy

We looked at regenerative farming in a recent piece and that has led us to think about another concept that is being discussed widely in the Agri-Food industry. The Circular Economy. As the name implies this is looking to move away from a linear economy where a large proportion of material ends up as waste, towards as much reuse as possible. 

Ellen MacArthur

One of the leading organisations in promoting the circular economy is the Ellen MacArthur Foundation. Started by the round the world sailor they have produced several key reports that have influenced policy makers at COP26 and elsewhere. They suggest four key principles.   

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4 Key Principles

  1. A true circular economy is zero waste. Nothing is thrown away because waste is designed out.
  2. There are two types of industrial ‘ingredients’: disposable and durable. Disposable ingredients are those that can biodegrade, such as paper or fabric. Second, there are ‘technical’ ingredients like metal or plastic that can be reused. Things must be one or the other so that everything can be either reused or put back into nature.   
  3. If this industrial cycle is to be sustainable, then the energy that powers it needs to be entirely renewable. This also reduces businesses exposure to resource depletion or supply shocks.
  4. Customers are no longer consumers, but users. This means that companies will want the materials back when you’re done with them.

1.2 Billion Tonnes of Waste

What does this mean for food production? We have looked before at a WWT report which suggests that 1.2 billion tonnes of food are wasted before it leaves the point of production.  Farm to fork initiatives are ideal ways to look at the 4th principle as milk producers have often returned to using glass bottles which can be used multiple times. Meat and vegetables can be offered in paper or card packaging, or none at all. 

2nd Principle

The 2nd principle also has implications for food production. The machinery used to manufacture food whether on the farm of in factories will need to be rethought as the components “should be designed to be dismantled so that they can be sorted into the two categories, disposable and technical, at the end of their lives.” There are hygiene considerations to be thought through with regard to making equipment fall in with the principle, meaning a fundamental shift in the way all industrial plant and machinery is designed and built.

The big food redesign study is another of the Ellen MacArthur Foundation’s projects and is another step change in the way food and agriculture work. We will look at that in more detail next time.

How we can help

Super Motion create films about agriculture and food that document the inspiring stories of change and growth in the drive for improved food production methods. At our Agri Food Pioneers You Tube channel we talk to people in the agri-food industry about the positive and environmental changes they are making to deliver a sustainable, low carbon and regenerative future. Our mission is to deliver powerful stories from the agri-food world that captivate our clients’ audiences. Book a strategy call with us today to learn more about how video can communicate your story effectively.

REGENERATIVE FARMING – THE KEY LIES IN THE SOIL

REGENERATIVE FARMING – THE KEY LIES IN THE SOIL

by | Jan 3, 2023 | Agri-Food

Regenerative Farming – The key lies in the soil

The world of sustainability is full of jargon and buzzwords. One of the current favourites is “regenerative Farming”. It has been discussed on BBC Countryfile, was a talking point on the Nature Day of COP26, and features in media articles regularly. One of the problems seems to be that there
are many different interpretations of what regenerative farming, or regenerative agriculture is. In fact it can be broken down to a fairly simple process, better management of the earth.

Top Soil

As far back as 2006 the Environment Agency was warning that “2.2 million tonnes of topsoil is eroded annually in the UK and over 17% of arable land shows signs of erosion”. Soil loss is often seen
as a problem associated with deforestation, and desertification. But with changing weather patterns soil loss and degradation can occur anywhere. The Soil Protection Review is part of a cross compliance system of tackling threats to earth degradation and the countryside in England. It is carried out by farmers annually and involves identifying soil issues, deciding on measures to manage and protect soils, and then reviewing success. This is an ongoing process that has slowed the rate of degradation, at least in this country.

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Organic Matter

Regenerative agriculture starts with building healthy soil by focusing on rebuilding organic matter and the natural living biodiversity in the soil. There are some basic practices that can be implemented to start soil improvement. These include using cover crops, reducing tilling, rotating crops, spreading compost, and moving away from synthetic fertilizers, pesticides, herbicides, and factory farming. US President Franklin D Roosevelt said as far back as 1934: “The nation that destroys its soils, destroys itself.” Conventional intensive farming pays little attention to soil life or soil health, relying on artificial means to boost productivity and viability, and intensively farmed areas in the US Midwest, Russia and Australia have been grappling with the problem of soil
degradation for decades.

Build from the soil

Regenerative Farming builds the soil and then protects and nurtures the natural productivity, fertility, and biodiversity in the soil by working with nature rather than against it. As the health of
the soil recovers it becomes naturally fertile and productive and allows soil life to return and thrive. Additional benefits are improvements in water infiltration and increases in the ability to absorb carbon from the air and store it within the soil, rather than releasing it as is the case with more
conventional farming.

Resource Management

Resource management is another key factor in regenerative agriculture, and we will return to that and to look at other bits of Agri-Food jargon in future. The use of complex terminology the often obscures positive stories about work being done in the Agri-Food industry for the person in the street.

How we can help

Super Motion create films about agriculture and food that document the inspiring stories of change and growth in the industry. At our Agri Food Pioneers You Tube channel we talk to people in the agri-food industry about the positive and environmental changes they are making to deliver a
sustainable, low carbon and regenerative future. Our mission is to deliver powerful stories from the agri-food world that captivate our clients’ audiences. Book a strategy call with us today to learn more about how video can communicate your story effectively.