Clarkson’s Farm is a Hit for Agriculture Industry

While most people may not think quite often about what it takes to get food on their plates or in their corner markets, the reality is that agriculture is a major industry constantly running behind the scenes. The recent hit television series Clarkson’s Farm has succeeded in making the process of agriculture relatable and interesting, a boost to the overall industry. 

What is Clarkson’s Farm?

Clarkson’s Farm is a television series that was initially produced by Amazon Prime, airing on the company’s streaming service in 2001. The show centers around the exploits of host Jeremy Clarkson, recognizable to many from Top Gear and The Grand Tour fame, as he seeks to farm his land without any experience at all. 

The show is set at Clarkson’s own property in Oxfordshire. This land included a large number of arable fields which Clarkson contracted out to a local farmer. However, when the farmer retired in 2019, Clarkson decided he would attempt to take care of the fields himself. 


He ultimately renamed this new venture “Diddly Squat Farm,” a humorous homage to the farm’s lack of productivity. The show follows Clarkson and his team of actually experienced farmhands and advisors as they help him navigate this effort.

Throughout the course of the show, Clarkson’s character becomes quite endearing for his efforts. It is also quite humorous as many things seem to go wrong as he tries to get the farm to be successful. The show ultimately became a surprise hit, earning a 9.0/10 rating on IMDB and a 100% score on Rotten Tomatoes. The popularity led the show to be renewed for a second season, a decision made in the summer of 2021. The next season is anticipated to air in 2023. 

Reception from the Agriculture Industry

Clarkson’s Farm was ultimately well received within the agriculture industry. Many people initially expected it to be underwhelming or simply fall into a typical “tour of a farm” format. However, Clarkson was quite relatable, and the show’s production was filled with expert storytelling. 

It particularly received positive feedback for its realistic depiction of farming and the difficulty of running a farm in modern times. Issues covered on the show such as unpredictability of crops, weather, and livestock paint a picture of some of the many challenges experienced within the industry. 

The show also succeeds in showing just how steep the learning curve is when it comes to farming, further showcasing the importance of the agriculture industry. Ultimately, Clarkson’s Farm was a surprise hit that has gained a significant following. There will undoubtedly be more adventures to come in season two. 

How we can help

There is so much good news to be shared about how we are meeting the challenges facing the Agri-food sector and Super Motion will be there to document it. At our Agri Food Pioneers You Tube channel we talk to people in the agri-food industry about the positive and environmental changes they are making to deliver a sustainable, low carbon and regenerative future. Our mission is to deliver powerful stories from the agri-food world that captivate our clients’ audiences. Book a strategy call with us today to learn more about how video can communicate your story effectively