Corporate events are a great opportunity for businesses to showcase their brand, connect with clients and stakeholders, and promote their products or services.

To make a lasting impression, it’s essential to capture high-quality video content that reflects the professionalism of the event. Whether you’re filming a presentation, keynote speech, or product launch, having the right equipment is crucial.

In this post, we’ll outline the must-have equipment for filming corporate events that will help ensure your videos are polished, engaging, and visually appealing.

Camera

Investing in a high-quality camera is essential for capturing professional-grade footage. With the latest technological advancements, there are many options available to suit different budgets and filming needs.

For corporate events, we recommend using a camera that can record in high-definition (HD) or 4K to capture sharp and clear details.

A camera with interchangeable lenses is also an advantage, as it can adapt to various shooting scenarios.

Tripod

To ensure stability and avoid shaky footage, a tripod is an indispensable piece of equipment for filming corporate events.

A sturdy tripod can help you achieve professional-looking shots and keep the camera steady during long events.

Look for a tripod with adjustable legs and a fluid head for smooth panning and tilting — don’t forget to ensure that the tripod can support the weight of your camera, though!

Lighting Kit

Lighting can make or break the quality of your videos. To create well-lit, appealing visuals, we recommend investing in a lighting kit.

Depending on the location of the event, you may need to supplement the existing lighting or set up your own lighting rig.

Look for a kit with softbox lights that diffuse the light and prevent harsh shadows. Adjustable colour temperature and brightness settings are also useful features.

Backdrop

For a consistent visual setting, a backdrop can help provide a controlled environment for filming at an event. A backdrop also serves as a branding tool, as it can showcase the company’s logo or messaging. Depending on the size and type of the event, a backdrop can be made of fabric, vinyl, or paper. Make sure to choose a colour and design that complements the overall visual theme of the event.

External Recorder and Microphones

To capture audio that matches the quality of your video, we recommend using an external recorder and microphones. An external recorder can enhance the audio quality significantly compared to the camera’s built-in microphone.

Lapel microphones, also known as lavalier microphones, are ideal for clear voice recording, especially in outdoor settings.

A shotgun microphone is useful for capturing directional sound and can be handy in noisy environments.

Conclusion

Filming corporate events requires careful planning and attention to detail. By investing in the right equipment, you can ensure your videos are of professional quality and showcase your brand effectively.

From cameras and tripods to lighting kits and microphones, each piece of equipment plays an essential role in capturing memorable moments.

Remember, if you have a tight budget and cannot afford to invest in professional equipment, working with a video production company is a cost-effective alternative.

We hope this blog post has been helpful in outlining the must-have equipment for filming corporate events.

To start your video journey, book a strategy call or get in touch on 01225 970242.

Corporate event marketing offers unique opportunities to businesses wanting to engage with potential customers, attract new audiences, and build brand awareness.

However, with so many companies competing for attention, it can be challenging to create memorable experiences that leave lasting impressions. This is where explainer videos come in – a perfect solution for businesses looking to communicate their messages in a concise, clear, and captivating way.

In this blog post, we’ll explore what explainer videos are, why they’re a powerful tool for corporate event marketing, and how to use them effectively.

What are Explainer Videos?

Explainer videos are short, animated videos that use voice overs, music, and visuals to convey complex ideas or messages in a simple, engaging manner.

They can be used for a wide range of purposes, from explaining how a product works to communicating the benefits of a service. Explainer videos offer a cost-effective way to reach out to your target audience and increase engagement while boosting sales and driving conversions.

Highlight Corporate Event Features or Themes

One of the most significant benefits of explainer videos is their ability to highlight event features or themes.

Whether you’re promoting a new product or showcasing your brand’s expertise, explainer videos can help you generate buzz and attract potential attendees. You can use them to build anticipation, create interest, and drive traffic to your booth.

Demonstrate Your Products and/or Services

At corporate events, explainer videos can be used to demonstrate your products or services at your booth.

By using visual aids and animations, you can bring your products to life, showcase their features and benefits, and answer frequently asked questions.

This helps attendees better understand your offerings, builds trust in your brand, and ultimately leads to increased sales.

Align Your Brand Story with Event Themes

To make an impact at corporate events, your brand story needs to resonate with attendees.

Through a well-crafted explainer video, you can connect with your target audience, narrate your brand story, and align it with the themes of the event.

This helps create an emotional connection with attendees, builds brand awareness, and adds to your credibility.

Encouraging Action or Follow-up Post-event

One of the most significant benefits of explainer videos is that they can be linked to sales or sign-up objectives. You can use them to encourage action or follow-up post-event, such as visiting your website, downloading your app, or signing up for a free trial

By providing a clear and concise call-to-action, you can convert interested prospects into loyal customers.

Conclusion

Explainer videos are a powerful tool for corporate event marketing. They offer a cost-effective way for businesses to engage with their target audience, communicate their messages effectively, and leave lasting impressions.

By focusing on key benefits for event audiences, blending informative and entertaining content, and encouraging action or follow-up post-event, businesses can create memorable experiences that drive conversions and boost their bottom line. Whether you’re releasing video teasers before an event, sharing event-focused videos on social media and websites, or extending the event’s reach and impact, explainer videos should be an essential part of your marketing toolkit.

To learn more about how video could be a powerful marketing tool for your events business, book a strategy call or get in touch on 01225 970242.

If you’re a marketer in the events industry, you know the importance of showcasing event successes and client testimonials. And what better way to do that than through a well-crafted case study video? Videos create high-impact examples from the industry, bringing to life your successes and achievements.

But the question is: how do you create a case study video that delivers results?

In this guide, we’ll walk you through all the steps, from clarifying your goals for audience engagement and lead generation to choosing the right tone of voice and coordinating with your event team for footage.

1. Plan Your Case Study Key Messages

Before you even begin to write your script, it’s important to understand what you want to communicate to your audience. In crafting your key messages, make sure to focus on your unique selling points.

What sets your events apart?

Is it your cutting-edge technology, your creativity, or your client satisfaction rate?

Highlight these elements in your video so that your audience can see what makes your events stand out.

2. Consider Your Narrative

While you want to highlight your event’s successes, it’s also important to balance your narrative with the event’s challenges and outcomes. This way, you can showcase how your team tackled tough issues and succeeded in achieving your goals. By including these elements, you can create a compelling story that resonates with your audience.

3. Storyboard Your Case Study Video

To make sure you capture all the necessary footage, it’s essential to plan out the visual sequences of your video, including pre-event planning, live event, and post-event results.

By doing so, you can ensure that you have all the footage you need to create a seamless video.

Storyboards are a great tool to help with this. By sketching out the key shots and scenes in your video, you’ll ensure everyone working on the production understands what you’re aiming to produce.

4. Write Your Case Study Script

Your script is the backbone of your case study video, so it’s important that it really engages your B2B audience.

Connect with your audience emotionally by telling a story that captures your event’s narrative.

Find the right tone of voice, use storytelling techniques to create a compelling narrative, and highlight how your event created value for your attendees and clients.

5. Filming Tips for Engaging Interviews

Your case study video will almost certainly include interviews with attendees and clients, so it’s important that you capture their stories in a way that feels natural and encouraging.

Ensure that your interviewees feel comfortable before the shoot, help them understand your key messages, and ask open-ended questions that encourage them to share their honest feedback.

Conclusion

Creating a case study video takes careful planning and execution, but with these tips, you’ll be well on your way to creating a video that showcases your event successes and generates more leads.

Remember to clarify your goals, craft a compelling script, and balance narrative with visual highlights.

By observing these steps, you can create a video that truly captures your events’ successes.

If you’d like help to capture your events’ successes through the power of video, book a strategy call or get in touch on 01225 970242.