Welcome to the ideal guide for marketing agency HR Managers looking to enhance their onboarding process with an onboarding video. Navigating the terrain of onboarding can be like tackling an intricate marketing campaign – full of moving parts and pivotal moments.

Whether you’re looking to refine your current onboarding process or are crafting one from the ground up, understanding the essentials of an effective onboarding video is key to ensuring that new team members are equipped to stride confidently into the heart of your agency’s unique culture and operations.

In this post, we’ll explain the essential components you need to make a successful onboarding video for new employees.

Setting the Scene: Why Onboarding Videos Are a Vital Component

Gone are the days when a morning seminar and a pile of paperwork made for a complete onboarding experience. In today’s fast-paced environment, where digital interaction often comes before face-to-face conversations, your video content can be the make-or-break element in securing an informed and engaged team member.

Why Does It Matter?

Think of your onboarding video as the director’s cut of your agency’s culture, values, and expectations. It’s your chance to immerse new hires into the unique blend that is your agency’s identity. Young professionals are increasingly choosing employers based on company values and culture. Your video is that critical first impression.

The Script: What to Include in Your Onboarding Video

Every masterpiece starts with a script, and your onboarding video is no different. It’s the blueprint that shapes every visual and auditory aspect.

The Agency Story

Take new employees on a narrative-driven tour of your agency’s history. From the pioneering days to where you stand today, this story should convey the passion that fuels your team. Share key milestones, turning points, and the ethos that underpins everything you do.

Meet-the-Team Montages

Human connection is key to engaging your new employee. Showcase who new starters can expect to rub shoulders with – from the CEO to the office juniors. This section should feature short, sharp personal introductions that humanise leadership and illustrate your agency’s diversity and expertise.

Fun and Quirks

Include the lighter side of agency life. Share traditions, events that are in the company’s “official” calendar, and any quirky things that make your team and space unique. It’s often these less formal elements that really stick in people’s memories.

Pre-Production Essentials

Before the cameras roll, meticulous planning and preparation are crucial.

The Right Tools for the Job

High-definition recording equipment, professional lighting, and quality sound equipment are essential to producing a video that won’t be marred by technical hiccups.

Storyboarding

Plot out every scene, clarify dialogue, and design visual components in a visually sequential order. This will be your shooting script and a blueprint to ensure coherence and flow.

Set Design

Where you shoot matters. Ensure that backdrops are on-brand and appealing. Pay particular attention to lighting to enhance the viewing experience. Plan for mobility within the space to keep the video dynamic.

The Shoot: Lights, Camera, Action

Now the excitement really begins – but so does the pressure.

Direction

You’re capturing more than actions – you’re capturing atmosphere. Directing your human ‘actors’ and creating powerful visuals takes skill.

The Power of Sound

Remember, your content is being seen and heard. Invest the same effort in pristine audio as you do in the visuals and keep the two working in harmony.

B-Roll

Don’t forget those additional cutaway scenes of work in action, footage of the workspace, and the flurry of activity that makes your agency tick. They’ll serve you well in the edit.

Post-Production Panache

This is where the real magic happens. Editing is about pulling all the strands together to create a polished reflection of your agency’s soul.

The Edit Suite

Your onboarding video’s home is the edit suite. Here, the best takes are woven into a cohesive whole. Transitions and graphic elements are added for clarity and engagement.

Distribution and Analytics

Your hard work deserves an audience, and more importantly – an engaged one.

Choosing Platforms

Select the right platform for your onboarding masterpiece – should it be on the company’s intranet or shared via a link? Consider accessibility and ease of use.

Measuring Impact

Use analytics to gauge how your new recruits interact with the video. This data helps you to refine future onboarding content.

The Final Take

It’s not always about the wrap; sometimes it’s about what comes after the credits.

Engagement After the Show

What follow-up content will aid new employees in their initial weeks? Knowing they have access to training or ‘how to…’ videos can be a comfort.

Your End Credit Scene

Book a FREE 30-minute strategy call with Super Motion and start your journey to a more effective onboarding experience today.

Video marketing is one of the most effective ways to convey a brand message to a target audience. There are various types of video marketing, but explainer videos have become increasingly popular as they can condense complex information into easy-to-understand visual content.

However, not all explainer videos are created equal, and the difference between a good and average video can make or break a marketing campaign.

In this blog post, we’ll explore what makes a marketing explainer video stand out and how you can create an engaging and effective video for your target audience.

Scriptwriting Techniques

One of the critical factors that differentiate a good marketing explainer video from an average one is the script.

To create an excellent explainer video, the script should involve storytelling structures that can emotionally engage the audience. A well-written script should have a clear message, a strong call to action and use persuasive language to retain the viewer’s attention throughout the video’s length.

Emphasis should also be given to the pace and tone of the script, ensuring that the audience follows the narrative flow effortlessly.

Using psychological engagement techniques such as visual storytelling, relatable characters, and interactive elements can boost the audience’s interest and make the video memorable and relatable.

Animation and Cinematography

The use of animation, mixed media, and cinematography in an explainer video can also set apart a good one from an average one.

While animation was once a niche in a particular industry, its unparalleled potential in digital marketing campaigns has made it an essential technique for marketers. An excellent explainer video should have a cohesive animation style that suits its tone, message and target audience.

The right mix of visual components such as typography, colour gradation, and motion graphics can make the video more engaging and help to convey the message effectively.

Storyboards and Goals

Creating an engaging explainer video starts with laying out a clear and goal-aligned storyboard. It helps to identify what message the video aims to communicate, the precise target audience, and how the narrative should unfold. A well-thought-out storyboard should ensure that the video hits all the necessary points and is on-brand with the company’s image and mission.

Interactive elements such as quizzes, polls, and clickable calls to action can help to elevate the viewer’s engagement and help to drive conversions even further.

The Use of Emotional Triggers

An excellent explainer video can utilise emotional triggers to create reverence and leave a lasting impression on the viewer’s mind.

Using advanced emotional triggers such as humour, anticipation, and shock can help to evoke an audience’s emotions. The careful implementation of emotional triggers can evoke empathy in the audience, ultimately making them loyal followers of the brand.

Targeted Content Creation

Another useful tip to enhance your video marketing campaigns is to create engaging explainer videos tailored to different target audiences.

By crafting content that resonates with specific market segments, you can significantly impact the outcome of your campaigns. This focused approach not only drives a better return on investment but also boosts conversions, resulting in increased engagement and brand loyalty.

So, take the time to understand your audience’s needs and preferences, and deliver compelling explainer videos that effectively communicate your message while capturing their attention.

Remember, the more targeted and personalised your content is, the greater the impact it will have on your overall marketing strategy.

Conclusion

To sum up: creating quality marketing explainer videos involves various elements. A well-crafted script, appropriate animation, and cinematography, a clear storyboard that targets specific goals, the use of advanced emotional triggers, and interactive elements can all contribute to making an explainer video outstanding.

With professional help, careful consideration of these elements can result in campaigns that exceed expectations, captivate audiences, drive leads, and boost revenue.

To start your video journey book here for a strategy call or get in touch on 01225 970242.

In a fast-paced industry like marketing, there is no time to waste when it comes to onboarding new employees. The onboarding process can make all the difference in determining how long it takes for a new employee to be up-to-speed and contributing to the team’s performance.

The question is, which is more effective for onboarding new employees in the marketing industry: traditional methods or induction videos?

Current Onboarding Trends in the Marketing Sector

Before we delve into the comparison of traditional onboarding and induction videos, let’s review the current onboarding landscape in the marketing sector. The majority of marketing companies provide their employees with an onboarding program that aims to provide essential information about the company’s culture, policies, and procedures.

These programs can be either online or in-person, but most marketing companies are now considering a virtual approach due to the shift towards remote work caused by the recent pandemic.

Advantages and Disadvantages of Induction Videos

Engaging Visuals with Induction Videos

One of the biggest advantages of induction videos is their ability to present engaging visuals that can help to create a lasting impression. Instead of reading a lengthy guidebook or manual, new employees can watch an induction video that provides a comprehensive overview of the company’s values, vision, and objectives.

This type of visual presentation can help new employees to better understand the company’s culture and can contribute to a more positive onboarding experience.

Achieve Consistency with Induction Videos

Another advantage of using induction videos is that they ensure consistency in the onboarding process. The same video can be shown to new employees, regardless of the location they are in or the time they start working.

This ensures that everyone receives the same messages and is exposed to the same information, which can be helpful in creating a cohesive team culture.

A Scalable Alternative to Traditional Methods

Induction videos can also be more scalable than traditional methods since they can be viewed by an unlimited number of employees at the same time, without requiring additional resources such as trainers or educators.

This can be an ideal approach for larger companies that have many new hires, and can also reduce the costs associated with in-person onboarding training.

Refresh and Recap

In addition to being more scalable, induction videos have other advantages, including memorable storytelling and repeatability. Employees can watch the video as many times as they need to, which can help to reinforce the information conveyed in the video.

This can be very helpful in ensuring that new employees have a thorough understanding of the company’s culture and can be more productive in their roles.

Less Personal Interaction

One of the disadvantages of induction videos is that they have less personal interaction than traditional methods. New employees may not have the opportunity to ask questions in real-time or receive immediate feedback on their progress.

This lack of personal interaction can make it harder for new employees to feel connected to the company or to receive clarification about any issues they may encounter.

Advantages and Disadvantages of Traditional Methods

Face-to-Face Delivery Allows Direct Interaction

Traditional onboarding methods, on the other hand, provide more direct interaction between the new employees and the trainers or educators.

This can create a more personalised experience that can help new employees feel more connected to the company and its values. It also allows for immediate feedback and real-time clarification, which can be helpful in resolving any issues that new employees may encounter during the onboarding process.

Adapting to Individual Needs

Traditional methods are also more likely to be adapted to individual needs. Trainers or educators can adjust the training program based on the feedback they receive from new employees, creating a more customised approach that can be more effective in helping new employees integrate into their new role.

This can also be helpful in identifying any knowledge gaps that may exist, allowing trainers to focus on those areas that need more attention.

Efficiency and Resources: Modern Approaches vs Traditional Methods

However, traditional methods are more time-consuming and resource-intensive. They require more participants, a physical space, and materials such as handouts, presentations, and manuals.

They can also be costly, especially for smaller companies that may not have the budget to hire additional trainers or educators.

Practical Learning and Real-Time Feedback

Traditional onboarding methods have their own advantages, including hands-on learning and real-time clarification. New employees can interact with trainers or educators, ask questions, and receive immediate feedback, creating a more personalised and engaging experience.

This can help new employees to feel more connected to the company and can also be helpful in identifying any issues that need to be addressed.

Costs: Induction Videos vs Traditional Methods

One of the biggest advantages of induction videos is that they can lower long-term costs and be time-saving, since they can be viewed by many employees at the same time without additional resources. This can be an ideal approach for larger companies with multiple new hires on a regular basis. This can free up resources for other areas of the company that require more attention, such as employee development or product innovation.

On the other hand, traditional onboarding methods require a higher upfront investment but provide a more comprehensive engagement experience. The more engaging the onboarding experience, the better the performance, job satisfaction, and retention of new employees. By investing in a comprehensive onboarding experience, marketing companies can ensure that their new employees have the best chance of integrating into the company culture and becoming valuable members of the team.

Conclusion

In conclusion, both induction videos and traditional onboarding methods have advantages and disadvantages, and the best approach depends on the individual company’s needs and resources. Induction videos can be more scalable, save time and lower long-term costs, while traditional methods provide more engaging and personalised learning experiences.

By focusing on creating a comprehensive approach that takes the best from both worlds, marketing companies can ensure that their new employees quickly become part of the team and contribute to the company’s success.

If you’d like to explore how induction videos could help your marketing team, book here for a strategy call or get in touch on 01225 970242.

As marketing managers, you’ll fully grasp the significance of explainer videos in your marketing campaigns. These videos serve as an efficient means to communicate complex ideas to our audience. However, the process of creating effective explainer videos can be quite challenging.

In this post, we will delve into the various challenges that marketers often encounter when crafting explainer videos. By identifying these hurdles, we can better understand how to overcome them and create compelling videos that resonate with our target audience.

Information vs Engagement

Explainer videos should prioritise both conveying information and engaging viewers. Therefore, striking a balance between the two can prove challenging.

One way to overcome this challenge is by integrating storytelling techniques. Frame your video as a narrative that will keep the audience engaged while delivering necessary information.

Additionally, keep videos concise and focused to prevent overwhelming viewers.

Avoid Complexity: Keep It Simple

Marketing campaigns have a primary goal of introducing new concepts. One effective way to achieve this is through the use of explainer videos, which are helpful in breaking down complex topics.

However, it is important to tailor the content to match the audience’s understanding in order to maintain their attention. Striking the right balance is crucial – simplifying concepts without oversimplifying them.

To achieve this, the use of analogies and examples familiar to the audience can be highly effective in explaining technical concepts. This approach helps to avoid losing the audience’s interest in the video.

Consistency is Key

Maintaining consistent branding is essential in creating successful marketing campaigns. Explainer videos can contribute to that consistency by integrating brand elements subtly within the video. This helps to link the video back to your brand in the minds of the audience.

It is also important to maintain consistency in style and tone across videos. Ensure that the videos have a similar feel that connects with your brand.

By doing so, you establish a cohesive and recognisable brand identity, making it easier for your target audience to identify and engage with your content. This consistency builds trust and loyalty, ultimately leading to better results for your marketing efforts.

Controlling Your Costs

Budget constraints can often be a challenge when it comes to marketing campaigns. Marketers frequently find it difficult to create high-quality explainer videos with limited budgets. However, by prioritising key messages and focusing on creating shorter videos, they can effectively manage their budget.

Another strategy is to explore cost-effective tools and platforms that can help minimise costs, while still maintaining video quality. By doing so, marketers can overcome budget limitations and create impactful videos that resonate with their target audience.

Measuring Impact

Measuring effectiveness is crucial in any marketing campaign, and this holds true for explainer videos as well. It is important to gather feedback from your audience in order to continuously improve your videos.

Additionally, using analytics tools can help you track engagement metrics and identify areas where your videos may be lacking. Armed with this information, you can make necessary adjustments to your video strategy to ensure maximum impact and success.

Keep Your Content Up-To-Date

Keeping content up-to-date is crucial for successful marketing campaigns. Planning for updates in video strategy ensures content remains current.

Modular video design facilitates updates and keeps content relevant. Breaking down video into smaller modules makes changes easier, allowing marketers to adapt messaging without recreating the entire video.

Conclusion

In conclusion, creating effective explainer videos can be challenging, but it’s an essential part of modern marketing campaigns.

Having addressed the common challenges marketers face in creating explainer videos, we encourage marketing managers to consider the tips above when planning their video strategy. A well-executed explainer video can be a powerful tool for engaging and educating viewers while building your brand.

If you’d like help with your explainer video project, book a strategy call or get in touch on 01225 970242.

In recent years, video content has become a powerful asset of marketing teams.

Educational videos help create brand awareness, drive traffic and sales, and provide value to potential and current customers.

However, creating educational videos is not only about providing accurate information but also ensuring that the content is engaging enough to hold the audience’s attention.

In this blog post, we’ll provide you with tips on how to create educational videos in marketing that are both informative and engaging.

Understand Your Audience

The first step in creating educational videos that connect with your audience is understanding who they are.

You need to identify their preferences, needs and pain points. This information will help you create content that resonates with them. Research your target audience on social media, forums and online communities. Collect data on their age, gender, location and interests.

This data can help you create tailored and impactful video content.

Set Clear Goals

Your educational videos must align with your marketing objectives. Before creating video content, take the time to identify your goals. Do you want to generate leads, drive traffic or boost sales?

Once you know your goals, you can create content that will help you achieve them. Crafting your video content with a clear message in mind will make your content informative and easy to follow. Here, infographics and animations can help make complex ideas clear.

Choose the Right Format

When creating educational videos, you have a variety of formats to choose from: explainer videos, tutorials and how-to videos, product demos and reviews and animated videos.

Choose the format that aligns best with your marketing goals and the audience’s preferences.

Don’t be afraid to experiment with different formats to find what works best for your audience.

Keep it Engaging

The most crucial aspect of creating educational videos in marketing is captivating the audience’s attention and keeping it throughout the video.

One way to do this is by incorporating visual storytelling techniques. Use captivating visuals like data visualisation, motion graphics, and animations to illustrate complex ideas and make the video visually appealing and engaging.

Secondly, add some humour to the video, especially at the beginning. This instantly connects with the audience, making them feel like they’re learning from a friend.

Lastly, keep the video concise. Educational videos don’t have to be lengthy and boring. Shorter videos that provide clear and informative content are more likely to hold your audience’s attention.

Encourage Interaction

One way to engage viewers is by encouraging interaction. You can add quizzes, polls and surveys to your videos to test the audience’s understanding of the content. Plus, it engages them, as they’re invested in what’s coming next.

Another way is to encourage viewer feedback. This will help you understand the audience’s wants and needs, thus enabling you to create better content in the future.

Conclusion

Creating educational videos that connect with your audience is incredibly powerful but challenging. To make sure your marketing videos reach the right people and provide value, you need to understand your audience, set clear goals, choose the right format, keep the content engaging and encourage interaction. Creating educational videos in marketing is an engaging way to provide value to your customers while also strengthening your brand presence.

By creating memorable and informative content, you can create a community of loyal customers.

To start your video journey book here for a strategy call or get in touch on 01225 970242.

As social media continues to dominate the marketing world, video content has become an essential component of any successful marketing campaign.

However, making social media videos is not always a straightforward process, as marketing agencies often encounter several issues that hinder their video marketing efforts.

In this blog post, we will discuss eight common issues that marketing agencies face while making social media videos and provide expert solutions to overcome them.

1. Inefficient Pre-production Planning

One of the most significant issues that marketing agencies face is inadequate pre-production planning, which results in time-consuming delays and an increase in production costs.

The solution is to streamline pre-production by creating a comprehensive plan that includes a defined target audience, clear goals, and suitable distribution channels.

2. Poor Investment in Video Equipment

Investing in quality video equipment is essential to achieving professional quality content. Marketing agencies must invest in high-quality cameras, audio equipment, lighting, and editing software such as Adobe Premiere Pro. If purchasing the equipment is too costly, consider working with a video production company instead.

Rigorous pre-production planning can prevent costly equipment rental and location fees.

3. Failure to Target the Appropriate Audience

It is essential to identify the correct audience for a marketing campaign and align content to suit the target audience.

Marketing agencies must identify their target audience by conducting thorough research to gain insight into their demographics, interests, location, and behaviours.

4. Lack of High-Quality Content

Creating high-quality video content requires careful planning and scripting of the subject matter.

Content should focus on brand values, product promotion, and current trends, while investing in strategies that prioritise authenticity. Including user-generated content is also an effective way to humanise brand messaging and showcase authenticity.

5. Ineffective Content Distribution

Marketing agencies must invest in social media resources and teams to help them with effective content distribution.

Repurposing content across multiple channels will improve overall reach and provide audiences with additional touchpoints to engage with the brand.

6. Failure to Align with the Customer Journey

Social media campaigns must be aligned with the individual stages of the customer journey.

Each social media channel must cater to a specific stage of the decision-making process, and specific calls-to-action must be used more efficiently to track user engagement.

7. Inability to Track Sales and Performance

Measuring performance is crucial when creating social media campaigns.

By tracking sales, engagement rates, and clicks on calls-to-action, marketing agencies can adjust and optimise their strategies. Having the right approach is essential to ensure return on investment of the campaign.

8. Lack of Authenticity

One of the most significant challenges that marketing agencies face is the lack of authenticity in their content.

Overselling, overproducing, and a general lack of spontaneity can make social media campaigns appear disingenuous. Embrace authenticity and focus on ways to humanise brand messaging and make ads less calculated.

Conclusion

Marketing agencies must overcome numerous challenges to create successful social media videos. Proper pre-production planning, targeted messaging, ensuring the highest quality production values, and strategic content distribution are all vital factors for developing a robust social media campaign.

Remember to use clear calls-to-action, align with the customer journey, and focus on authenticity to achieve a successful social media campaign that will engage your target audience and drive the desired results.

​To start your video journey book here for a strategy call or get in touch on 01225 970242.