8 Common Issues when Making Social Media Videos for Marketing Agencies and How to Solve Them

by | Feb 1, 2024 | Production Tips | 0 comments

As social media continues to dominate the marketing world, video content has become an essential component of any successful marketing campaign.

However, making social media videos is not always a straightforward process, as marketing agencies often encounter several issues that hinder their video marketing efforts.

In this blog post, we will discuss eight common issues that marketing agencies face while making social media videos and provide expert solutions to overcome them.

1. Inefficient Pre-production Planning

One of the most significant issues that marketing agencies face is inadequate pre-production planning, which results in time-consuming delays and an increase in production costs.

The solution is to streamline pre-production by creating a comprehensive plan that includes a defined target audience, clear goals, and suitable distribution channels.

2. Poor Investment in Video Equipment

Investing in quality video equipment is essential to achieving professional quality content. Marketing agencies must invest in high-quality cameras, audio equipment, lighting, and editing software such as Adobe Premiere Pro. If purchasing the equipment is too costly, consider working with a video production company instead.

Rigorous pre-production planning can prevent costly equipment rental and location fees.

3. Failure to Target the Appropriate Audience

It is essential to identify the correct audience for a marketing campaign and align content to suit the target audience.

Marketing agencies must identify their target audience by conducting thorough research to gain insight into their demographics, interests, location, and behaviours.

4. Lack of High-Quality Content

Creating high-quality video content requires careful planning and scripting of the subject matter.

Content should focus on brand values, product promotion, and current trends, while investing in strategies that prioritise authenticity. Including user-generated content is also an effective way to humanise brand messaging and showcase authenticity.

5. Ineffective Content Distribution

Marketing agencies must invest in social media resources and teams to help them with effective content distribution.

Repurposing content across multiple channels will improve overall reach and provide audiences with additional touchpoints to engage with the brand.

6. Failure to Align with the Customer Journey

Social media campaigns must be aligned with the individual stages of the customer journey.

Each social media channel must cater to a specific stage of the decision-making process, and specific calls-to-action must be used more efficiently to track user engagement.

7. Inability to Track Sales and Performance

Measuring performance is crucial when creating social media campaigns.

By tracking sales, engagement rates, and clicks on calls-to-action, marketing agencies can adjust and optimise their strategies. Having the right approach is essential to ensure return on investment of the campaign.

8. Lack of Authenticity

One of the most significant challenges that marketing agencies face is the lack of authenticity in their content.

Overselling, overproducing, and a general lack of spontaneity can make social media campaigns appear disingenuous. Embrace authenticity and focus on ways to humanise brand messaging and make ads less calculated.


Marketing agencies must overcome numerous challenges to create successful social media videos. Proper pre-production planning, targeted messaging, ensuring the highest quality production values, and strategic content distribution are all vital factors for developing a robust social media campaign.

Remember to use clear calls-to-action, align with the customer journey, and focus on authenticity to achieve a successful social media campaign that will engage your target audience and drive the desired results.

​To start your video journey book here for a strategy call or get in touch on 01225 970242.