How to Create Educational Videos in Marketing that are Both Informative and Engaging

by | Feb 8, 2024 | Production Tips | 0 comments

In recent years, video content has become a powerful asset of marketing teams.

Educational videos help create brand awareness, drive traffic and sales, and provide value to potential and current customers.

However, creating educational videos is not only about providing accurate information but also ensuring that the content is engaging enough to hold the audience’s attention.

In this blog post, we’ll provide you with tips on how to create educational videos in marketing that are both informative and engaging.

Understand Your Audience

The first step in creating educational videos that connect with your audience is understanding who they are.

You need to identify their preferences, needs and pain points. This information will help you create content that resonates with them. Research your target audience on social media, forums and online communities. Collect data on their age, gender, location and interests.

This data can help you create tailored and impactful video content.

Set Clear Goals

Your educational videos must align with your marketing objectives. Before creating video content, take the time to identify your goals. Do you want to generate leads, drive traffic or boost sales?

Once you know your goals, you can create content that will help you achieve them. Crafting your video content with a clear message in mind will make your content informative and easy to follow. Here, infographics and animations can help make complex ideas clear.

Choose the Right Format

When creating educational videos, you have a variety of formats to choose from: explainer videos, tutorials and how-to videos, product demos and reviews and animated videos.

Choose the format that aligns best with your marketing goals and the audience’s preferences.

Don’t be afraid to experiment with different formats to find what works best for your audience.

Keep it Engaging

The most crucial aspect of creating educational videos in marketing is captivating the audience’s attention and keeping it throughout the video.

One way to do this is by incorporating visual storytelling techniques. Use captivating visuals like data visualisation, motion graphics, and animations to illustrate complex ideas and make the video visually appealing and engaging.

Secondly, add some humour to the video, especially at the beginning. This instantly connects with the audience, making them feel like they’re learning from a friend.

Lastly, keep the video concise. Educational videos don’t have to be lengthy and boring. Shorter videos that provide clear and informative content are more likely to hold your audience’s attention.

Encourage Interaction

One way to engage viewers is by encouraging interaction. You can add quizzes, polls and surveys to your videos to test the audience’s understanding of the content. Plus, it engages them, as they’re invested in what’s coming next.

Another way is to encourage viewer feedback. This will help you understand the audience’s wants and needs, thus enabling you to create better content in the future.


Creating educational videos that connect with your audience is incredibly powerful but challenging. To make sure your marketing videos reach the right people and provide value, you need to understand your audience, set clear goals, choose the right format, keep the content engaging and encourage interaction. Creating educational videos in marketing is an engaging way to provide value to your customers while also strengthening your brand presence.

By creating memorable and informative content, you can create a community of loyal customers.

To start your video journey book here for a strategy call or get in touch on 01225 970242.