Understanding The Stages Of Video Production
Watching the credits of a TV programme or film, the number of different roles involved in the production can seem baffling. Working on a video for a business or other organisation means far fewer people are involved, but to successfully capture your subject you need to cover the same four basic stages of production as […]
5 Ways Video Content Can Improve Your SEO
68% of online experiences begin with a search engine. So, ensure you get seen by improving your SEO. Search engines are utilised by millions of people worldwide to find information on the web, with Google being the most popular. Yet, the outcome of these searches can be, quite literally, millions. Googling the word ‘video’ brings up […]
Why You Need To Communicate Your Carbon Reduction Progress
When thinking about generating publicity, many companies tend to focus on the quality of their products, their level of service, and their affordable pricing. These are certainly important things to highlight in your video marketing and other PR efforts. However, many companies fail to understand the importance of highlighting sustainable practices, which means your company […]
How Induction Videos Help In New Employee Rentention
An onboarding process is essential when inducting new employees into the company. It provides the foundations for what the employee can expect: from procedures and systems to the values and culture of the business. An effective onboarding process can add value to the employee’s journey. By nurturing the employee right from the beginning, you promote […]