Within the many industries including agriculture, there is often a reliance on tried-and-true practices. While we can fully understand this ethos, it is important to also ensure the adoption of new practices that are highly effective. If there is one practice that agricultural companies should focus on integrating in their 2022 marketing, it is the use of video. Let’s take a look at the benefits of video marketing in agriculture.
PROVIDE QUALITY CONTENT
Data consistently shows that customers are quite clear about how they want companies to interact with them. They do not want wordy emails but rather value quality content. Video marketing allows you to deliver this, providing content that creates engagement with your customers. Video marketing is a great vehicle for telling stories and creating a stronger relationship between customers and your brand.
BUILD PRODUCT AWARENESS
Video marketing is great at building awareness of your products and your brand as a whole. There are a number of reasons for this. First, video marketing elevates your performance in search rankings, naturally bringing more new customers to your brand. Secondly, it allows you to create informative content such as tutorials, product overviews, and other things that provide critical information about your products, again helping strengthen awareness.
DRIVE TRAFFIC
One of the biggest strengths of video marketing is that it drives traffic. Having a YouTube channel is a great way to drive traffic to your brand as there is far less competition than a simple Google search. Additionally, related YouTube videos now show at the top of Google searches. Research has shown that companies that engage in video marketing have 41% more web traffic from search than those who don’t. Furthermore, video marketing drives greater engagement with customers staying on pages for longer.
ENHANCE EMAIL BLASTS
If you’ve ever got tired of the number of emails you get in your inbox, this is the feeling of your customers too. However, adding video in the subject line boosts open rates and clickthrough rates while reducing unsubscribing rates. This is excellent news for agricultural companies hoping to optimise their email marketing.
GET ORGANIC ADVERTISING
Research from Small Business Trends has shown that videos get 1,200% more shares on social media than posts with text and images. Sharing your video on your social media channels helps create engagement with customers who will then give you free publicity through sharing. It all comes down to creating quality content that your customers value.
FINAL THOUGHTS
Video marketing is critical for the agriculture industry in 2022. With many benefits, this is something that needs to be integrated into your marketing process. Most videos should be informative and not feel like they are pressuring for a sale. In fact, some of the most shared videos are more educational in nature. This is especially relevant now when there are so many dramatic changes in the industry. They need to be filmed, the stories of progress communicated in a structured, strategic way.
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