Overcoming Challenges in Creating Effective Explainer Videos in the Agri-Foods Industry

by | Jan 11, 2024 | Production Tips | 0 comments

In the Agri-Foods industry, explainer videos are an effective tool for explaining complex information in a clear and concise way. These videos help to build awareness among farmers and stakeholders about technological advancements, products and services, and other vital information that can benefit their businesses.

However, creating effective explainer videos comes with its own set of challenges.

In this blog post, we will discuss the common challenges and provide some tips on how marketing and communications managers can overcome them.

Understand Your Stakeholders

To create an effective explainer video, you need to understand your target audience. Agri-Food stakeholders and customers have unique challenges and needs, and this is where market research comes in. You need to understand their demographics, customer preferences, and agricultural challenges.

Keep It Simple

Explainer videos can quickly become overwhelming with technical jargon. The use of straightforward language and visual aids can make a significant difference in making your video easy to understand for non-experts. Visual aids can include diagrams or animations to demystify complex agricultural terms.

Tell Engaging Real-Life Stories

Maintaining audience interest in technical topics can be a challenge, but incorporating real farming stories and case studies can be a great way to make it engaging. Highlighting the impact of Agri-Food products and innovations can also be a great way to keep your audience engaged.

Producing High-Quality Videos on a Budget

Producing high-quality videos can be costly, but there are ways to keep your costs down. Using stock footage or animation can be a very cost-effective way of producing explainer videos. You can also concentrate on the core message to minimise unnecessary production costs.

Make It Digestible

It is essential to make complex data more digestible and engaging in the Agri-Foods industry. Using infographics and animations that illustrate concepts, like crop growth cycles or food processing stages, can help make your video more visually appealing.

Make Sure Your Content Doesn’t Expire

In the Agri-Foods industry, staying current with the evolving sector is critical. Regularly updating content and employing flexible editing for timely revisions ensures that your explainer videos remain relevant.


The Agri-Foods industry is vast, and it can be challenging to create effective explainer videos that appeal to your audience.

However, market research, demystifying technical jargon, storytelling, budget management, data representation, and staying current with the industry, can all be significant factors in creating an effective explainer video.

By applying these tips, marketing and communications managers can create successful explainer videos that engage farmers and Agri-Food stakeholders in the latest technological advancements, products and services, and vital information.

To start your video journey book here for a strategy call or get in touch on 01225 970242.