Planning and executing a successful corporate event is no mean feat. With so much at stake, you’ll want to ensure that your video explainer can effectively showcase your company and the value it can bring to your prospective customers.

Scripting your video is an essential part of the process, but it can be overwhelming, especially if you’re new to video production.

This article will give you a step-by-step guide on how to write a winning script for your corporate events explainer video that will engage your audience and drive results.

1. Define the Objectives of Your Video and the Metrics for Measuring its Success

First things first, before writing a script for your corporate events explainer video, you need to understand the overall objective of the video and the metrics you will use to measure its success.

Are you trying to drive attendance to an upcoming event or are you trying to get more people to sign up for your products or services?

Once you’ve set your objectives, you’ll need to define them in terms of what you aim to achieve.

Use specific, measurable, achievable, relevant, and time-bound (SMART) objectives that will guide the development of your script.

2. Highlight the Specific Problems Your Product or Service Solves

Every product or service exists to address a problem. In your video explainer, you’ll need to highlight the specific problems that your product or service solves.

Showcase the practical challenges that your customers are facing, rather than the theoretical benefits of your offering.

Help your audience identify with the problem, so they can see the value in your solution.

3. Show How Your Product or Service Effectively Addresses These Issues

It’s great to highlight the challenges your audience is facing, but more importantly, you want to show them how your products or services effectively solve these issues.

Use your video explainer to demonstrate the features and benefits of your offering in a way that your audience can easily understand. Research your audience’s pain points and create a script that emphasises how your solution uniquely solves them.

4. Talk about the Unique Features or Benefits of Your Solution

What is unique about your product or service? Does it offer features, benefits, or opportunities that no other offering in the market can provide? Spend some time sketching out your company’s Unique Selling Points (USP) and core messaging.

You’ll want to make sure your script emphasises the unique features and benefits of your solution.

This will help your audience understand why your product or service stands out from your competitors.

5. Determine the Primary Message You Want Viewers To Remember

Your corporate events explainer video should have a clear and concise message. You’ll want to make it memorable and easy to recall.

Decide which primary message you want viewers to remember and work towards crafting a script that leads up to this message.

Use transitional sentences throughout your script to guide the audience from one point to the next and prime them for your key message.

6. Follow a Clear Script Structure

Now that you’ve defined your objectives, identified problems, emphasised your unique features and benefits, and determined the primary message you want viewers to remember, you’ll need to structure your script effectively.

Consider using the following structure for your script:

• Introduction
• Outline the problem
• Present the solution
• Call to action

Plan a clear script structure that starts with an introduction, outlining the problems that your audience is facing.

Introduce your solution and highlight the core benefits throughout the middle section, and end with a call to action that prompts a measurable response. For example, you can direct viewers to a landing page where they can learn more about your products and services.

7. Ensure the Script is Conversational and Clear for Better Engagement

When writing your corporate events explainer video script, ensure that your language is conversational, and avoid using heavy jargon or technical terms.

Keep your sentences clear, concise, and to the point, so you don’t lose your audience’s attention.

Write in the tone of voice that your audience would understand, rather than using industry jargon or overusing buzzwords.

Conclusion

Writing a script for a corporate events explainer video is no easy task, but with the right approach, you can create a winning script that engages your audience, drives action, and meets your objectives.

Remember to define your objectives, highlight specific problems, show how your product or service solves them, emphasise unique benefits, determine your primary message, follow a clear script structure, and write in a conversational tone – and your video explainer will be a success. Happy scripting!

If you need help with writing your script, book a strategy call or get in touch on 01225 970242.

As a corporate events business, you understand the power of case study videos in showcasing your successes to potential clients.

But creating a compelling case study video requires more than just telling your story. It’s essential to interview your client effectively and ask the right questions to uncover their experiences, challenges, and successes.

In this blog post, we’ll explore the best questions to ask your client during a corporate events case study video interview to create a captivating and informative video that resonates with your audience.

How did you decide to work with our company for your corporate event?

This question is an excellent way to start the interview and sets the tone for the rest of the conversation. It allows your client to discuss their selection process, giving insight into what they were looking for in a corporate events business.

Additionally, you can learn about their initial challenges and concerns, providing a better understanding of their expectations and how your company met them.

What challenges did you face in planning your corporate event, and how did our solution help?

By asking this question, you can learn about the specific challenges your client faced in planning their event and the ways your solution addressed them. This information is valuable as it highlights the features and benefits of your services.

It’s essential to encourage your client to share specific examples of their experience, allowing viewers to understand how your company can help them overcome similar challenges.

How did our solution improve your previous event planning processes, and what were the results?

Incorporating this question allows your client to discuss the impact of your solution. It also gives them an opportunity to highlight any metrics, such as increased attendance or cost savings.

This data provides tangible results that support the efficacy of your services and can help viewers visualise the benefits of working with your company.

How did our solution align with your company’s goals, and what was our approach to achieving them?

Asking this question helps your client explain how your corporate events helped them achieve their broader business objectives.

The answer may include an overview of their company’s mission and vision, providing context for why they chose to work with your business. This information is essential as it links your services to your client’s goals and values, highlighting the effectiveness of your partnership.

How has your view of our company and our solution changed since you first engaged with us, and what advice would you give to other potential clients?

Wrapping up the interview with this question allows your client to discuss their overall experience and provide valuable feedback. It’s an excellent opportunity for them to share their personal growth and the positive impact your solution has had on their events, and therefore, their business.

Additionally, their constructive advice can help potential clients make informed decisions and create a sense of transparency and authenticity in your video.

Conclusion

Corporate events case study videos are an excellent way to showcase your business’s successes and attract new clients to your services.

However, interviewing your client effectively and asking the right questions is essential to create an informative and engaging video. In this blog post, we’ve shared the best questions to ask your client during a case study video interview, providing you with a framework to create a captivating video that highlights your services’ strengths.

By incorporating these questions, you’ll be better equipped to tell your story effectively and attract new clients who resonate with your message.

If you’re still struggling to effectively interview your clients for your case study videos, book a strategy call or get in touch on 01225 970242.

Video production has become a powerful tool for businesses to communicate their brand, products, and services to their target audience. It’s especially relevant for corporate events where a strong video production can add a personal and emotional touch to your message.

However, choosing the right video production company can be an arduous and complex task. With so many companies claiming to be the best, how do you know which one to choose?

In this blog post, our team of video production and editing experts will dive into the key considerations when selecting a video production company for your event.

Examine the Company’s Portfolio

When considering a video production company, reviewing their portfolio can provide you with insights into their expertise in technical skills, creativity, and storytelling.

Look out for companies that have experience in creating videos that align with your brand values, goals, and audience. It would help if you also considered whether their portfolio resonates with your desired video style and techniques.

Confirm Technical Capabilities and Equipment

It’s essential to check if the company has access to advanced equipment, software, and technical capabilities such as high-quality cameras, drones, and lighting.

You should also ask about their post-production processes, software, and tools. A good production company should be open to sharing their technical knowledge and processes with you.

Value Clear Communication and Creative Solutions

Communication plays a vital role in ensuring that the video production process runs smoothly.

Choose a company that values clear communication and provides you with creative solutions throughout the production process.

They should also take the time to understand your goals and audience to produce content that resonates with them.

Check Industry Experience and Specialisation

Choosing a company that specialises in corporate event video production will ensure that they have the necessary experience to deliver the desired results that align with your brand and event.

You should also consider their experience in producing videos in your industry or niche.

Read Reviews and Evaluate Proposals

Reading reviews and feedback from past clients can provide you with a good understanding of the company’s reliability and satisfaction levels.

You should also evaluate the company’s proposals for results within budget and timeframe, assessing proposal detail for professionalism and experience. It’s a good idea to ask about their video strategy and audience targeting, too.

Assess the Budget

The cost of video production can vary depending on the scope of the project, with factors such as location, equipment, and crew size affecting the overall cost.

You should consider discussing the budget upfront with the production company and assess whether their proposed costs align with your budget. This will ensure that there are no surprises down the line.

Review Past Client List and Case Studies

Reviewing past clients and case studies can provide you with insights into the quality of work produced by the company.

It can also give you an understanding of the types of videos they specialise in producing. A strong past client list and case studies should indicate that the company is experienced in delivering the desired results.

Conclusion

Selecting the right video production company can be a challenging task, but it’s an essential step in ensuring a successful video campaign.

Evaluate the company’s technical capabilities, creativity, and storytelling through their portfolio, assess their industry experience, and ensure they can communicate clearly.

Don’t forget to discuss your budget upfront and read reviews while evaluating proposals.

Finally, review past client lists and case studies to understand their range of experience. With this guide, you’re now equipped to choose a video production company that can deliver the perfect video for your corporate event.

To start your video journey, book a strategy call or get in touch on 01225 970242.

As a corporate event marketing manager, you know how important it is to showcase your events online. However, creating engaging social media videos that effectively capture the essence of your events is not always easy.

In this blog post, we will discuss common issues that arise when creating corporate event video content and provide solutions to overcome them.

Whether you are new to video production or have some experience, these tips will help you create videos that resonate with your target audience and drive engagement.

Adapt to your Audience

When creating videos, it’s important to consider the interests and preferences of your target audience. Tailor your content to match their needs and preferences, using short and engaging formats that capture their attention quickly.

One way to do this is by conducting polls or surveys to gather insights into their preferences. This information can be very valuable when creating videos that resonate with your audience.

Choosing your Social Media Platforms

To ensure maximum engagement, select social media platforms where your target audience is most active. Platforms like Facebook, YouTube, and TikTok are great options for creating and sharing videos.

Ensure that you optimise your videos for each platform by understanding their unique features, video length, and file formats. It’s also important to understand that different platforms attract different demographics, so consider what works best for your target audience.

Aim for Quality not Quantity

Quality should always be a top priority when creating corporate event videos. Videos that are too long or poorly produced can harm your brand image.

Focus on creating short and high-quality videos that capture the key moments and highlights of the event.

Aim for video content that is under two minutes in length, and ensure that any text or sound is of the highest quality.

Use Shared Interests and Values to Drive Engagement

Consider using community-based marketing, focusing on shared interests and values. One way to create engaging and shareable corporate event videos is to tap into the interests and values of your target audience.

Create content that not only promotes your event but also resonates with the audience on a personal level.

This can be achieved by involving members of the community or influencers in your content creation process, showcasing their participation in the event or highlighting their shared interests.

Monitor Consumer Behaviours and Preferences

Staying up-to-date on consumer behaviours and preferences is a crucial aspect of creating any type of video content.

Keep an eye on industry trends and emerging technologies that can help you create videos that stand out. Use analytics tools to track engagement levels and understand what works well and what doesn’t.

This will enable you to adjust your content creation strategy and ultimately produce videos that meet your audience’s needs.

Build Trust with Live Video

Live video offers an excellent opportunity to build trust and authenticity with your audience.

Whether it’s a Q&A session or behind-the-scenes access to the event, live videos provide an authentic and transparent way for your audience to engage and connect with your brand.

For maximum impact, be sure to promote any live videos ahead of time and consider partnering with influencers or industry experts to increase engagement levels.

Controlling Costs and Measuring Performance

Budgetary constraints are often a concern when creating corporate event videos. It’s important to monitor your budget and ROI to ensure that your video marketing aligns with broader strategies.

Plan ahead, establish clear goals and metrics, and track your performance over time. This will help you make informed decisions about which types of videos to produce, which platforms to use, and how to allocate resources effectively.

Conclusion

Corporate event videos are an essential tool for promoting your brand, engaging with your target audience and expanding your reach.

However, creating effective social media videos that resonate with your audience can be a challenge. By tailoring video content to audience interests, selecting the right platforms, using shared interests and values to engage your audience, focusing on quality content over video length, staying informed about changing consumer behaviours and preferences, using live video and monitoring your budget and ROI, you can overcome these issues and create engaging and effective corporate event videos.

To start your video journey, book a strategy call or get in touch on 01225 970242.

Corporate events are a great opportunity for businesses to showcase their brand, connect with clients and stakeholders, and promote their products or services.

To make a lasting impression, it’s essential to capture high-quality video content that reflects the professionalism of the event. Whether you’re filming a presentation, keynote speech, or product launch, having the right equipment is crucial.

In this post, we’ll outline the must-have equipment for filming corporate events that will help ensure your videos are polished, engaging, and visually appealing.

Camera

Investing in a high-quality camera is essential for capturing professional-grade footage. With the latest technological advancements, there are many options available to suit different budgets and filming needs.

For corporate events, we recommend using a camera that can record in high-definition (HD) or 4K to capture sharp and clear details.

A camera with interchangeable lenses is also an advantage, as it can adapt to various shooting scenarios.

Tripod

To ensure stability and avoid shaky footage, a tripod is an indispensable piece of equipment for filming corporate events.

A sturdy tripod can help you achieve professional-looking shots and keep the camera steady during long events.

Look for a tripod with adjustable legs and a fluid head for smooth panning and tilting — don’t forget to ensure that the tripod can support the weight of your camera, though!

Lighting Kit

Lighting can make or break the quality of your videos. To create well-lit, appealing visuals, we recommend investing in a lighting kit.

Depending on the location of the event, you may need to supplement the existing lighting or set up your own lighting rig.

Look for a kit with softbox lights that diffuse the light and prevent harsh shadows. Adjustable colour temperature and brightness settings are also useful features.

Backdrop

For a consistent visual setting, a backdrop can help provide a controlled environment for filming at an event. A backdrop also serves as a branding tool, as it can showcase the company’s logo or messaging. Depending on the size and type of the event, a backdrop can be made of fabric, vinyl, or paper. Make sure to choose a colour and design that complements the overall visual theme of the event.

External Recorder and Microphones

To capture audio that matches the quality of your video, we recommend using an external recorder and microphones. An external recorder can enhance the audio quality significantly compared to the camera’s built-in microphone.

Lapel microphones, also known as lavalier microphones, are ideal for clear voice recording, especially in outdoor settings.

A shotgun microphone is useful for capturing directional sound and can be handy in noisy environments.

Conclusion

Filming corporate events requires careful planning and attention to detail. By investing in the right equipment, you can ensure your videos are of professional quality and showcase your brand effectively.

From cameras and tripods to lighting kits and microphones, each piece of equipment plays an essential role in capturing memorable moments.

Remember, if you have a tight budget and cannot afford to invest in professional equipment, working with a video production company is a cost-effective alternative.

We hope this blog post has been helpful in outlining the must-have equipment for filming corporate events.

To start your video journey, book a strategy call or get in touch on 01225 970242.

Corporate event marketing offers unique opportunities to businesses wanting to engage with potential customers, attract new audiences, and build brand awareness.

However, with so many companies competing for attention, it can be challenging to create memorable experiences that leave lasting impressions. This is where explainer videos come in – a perfect solution for businesses looking to communicate their messages in a concise, clear, and captivating way.

In this blog post, we’ll explore what explainer videos are, why they’re a powerful tool for corporate event marketing, and how to use them effectively.

What are Explainer Videos?

Explainer videos are short, animated videos that use voice overs, music, and visuals to convey complex ideas or messages in a simple, engaging manner.

They can be used for a wide range of purposes, from explaining how a product works to communicating the benefits of a service. Explainer videos offer a cost-effective way to reach out to your target audience and increase engagement while boosting sales and driving conversions.

Highlight Corporate Event Features or Themes

One of the most significant benefits of explainer videos is their ability to highlight event features or themes.

Whether you’re promoting a new product or showcasing your brand’s expertise, explainer videos can help you generate buzz and attract potential attendees. You can use them to build anticipation, create interest, and drive traffic to your booth.

Demonstrate Your Products and/or Services

At corporate events, explainer videos can be used to demonstrate your products or services at your booth.

By using visual aids and animations, you can bring your products to life, showcase their features and benefits, and answer frequently asked questions.

This helps attendees better understand your offerings, builds trust in your brand, and ultimately leads to increased sales.

Align Your Brand Story with Event Themes

To make an impact at corporate events, your brand story needs to resonate with attendees.

Through a well-crafted explainer video, you can connect with your target audience, narrate your brand story, and align it with the themes of the event.

This helps create an emotional connection with attendees, builds brand awareness, and adds to your credibility.

Encouraging Action or Follow-up Post-event

One of the most significant benefits of explainer videos is that they can be linked to sales or sign-up objectives. You can use them to encourage action or follow-up post-event, such as visiting your website, downloading your app, or signing up for a free trial

By providing a clear and concise call-to-action, you can convert interested prospects into loyal customers.

Conclusion

Explainer videos are a powerful tool for corporate event marketing. They offer a cost-effective way for businesses to engage with their target audience, communicate their messages effectively, and leave lasting impressions.

By focusing on key benefits for event audiences, blending informative and entertaining content, and encouraging action or follow-up post-event, businesses can create memorable experiences that drive conversions and boost their bottom line. Whether you’re releasing video teasers before an event, sharing event-focused videos on social media and websites, or extending the event’s reach and impact, explainer videos should be an essential part of your marketing toolkit.

To learn more about how video could be a powerful marketing tool for your events business, book a strategy call or get in touch on 01225 970242.