A Beginner’s Guide to Writing a Marketing Agency Explainer Video Script

by | Dec 7, 2023 | Production Tips | 0 comments

Are you thinking of creating an explainer video to promote your marketing agency? Do you have some ideas but don’t know where to start with the script?

Writing a script for a video can be overwhelming, even for experienced writers.

Keep reading to learn how to effectively write a marketing agency explainer video script that will resonate with your target audience and help to achieve your goals.

1. Define Your Goals and Target Audience

Before writing a marketing agency explainer video script, it’s essential to define your goals and target audience. Without knowing your goals and target audience, you run the risk of creating a video that misses its mark.

Ask yourself what you want your video to achieve and who you want it to reach. Knowing the answers to these questions will guide you in crafting your message.

2. Start with an Engaging Introduction

Start your script with an engaging introduction to capture your viewer’s attention. The first few seconds of your video are crucial, and you need to hook your audience quickly.

Start with a question, anecdote, or statement that piques your viewer’s interest. The introduction should compel the viewer to continue watching.

3. Highlight the Problem, Present Your Solution, and Explain Benefits

The middle part of the script is the meat of your explainer video. This is where you illustrate the problem, present your solution, and explain the benefits of your services.

The key is to keep it short and targeted. Use visuals and speech to effectively communicate your message. Tapping into your viewer’s emotions can also help them connect with your brand.

Explain how your product or service can solve the viewer’s pain points, and describe how it works. This is where the viewer should understand how you can help them.

4. Clear Call to Action

End your script with a clear call to action. What do you want the viewer to do next? Should they visit your website, sign up for a demo, or contact you for more information?

Be clear and concise. By providing a specific call to action, you can guide your viewer towards the next step.

5. Continuously Refine Your Script

After writing your script, the work isn’t over yet. Continuously refine your script to improve its clarity and effectiveness. Aiming for a pace of 150 words per minute will allow for natural pauses and varied pacing.

Review examples of scripts from various styles and industries to understand structure and flow better.


In summary, writing a marketing agency explainer video script requires defining your goals, understanding your target audience, and selecting appropriate distribution channels.

Start your script with an engaging introduction and highlight the problems faced by your audience. Present your product or service as a solution and explain benefits to the user. End with a clear call to action. Remember to continuously refine your script to improve clarity, pacing, and effectiveness.

By following these tips, you can create a video that resonates with your viewer and helps to achieve your goals.

If you still find yourself struggling to write your script, don’t forget we’re here to help.

To start your video journey book here for a strategy call or get in touch on 01225 970242.