Onboarding. It’s the pivotal bridge between recruitment and empowering your workforce. For Housing Association HR Managers, this critical initiation tool can mean the difference between a bewildered new employee and a confident team member ready to make an impact.

At the heart of onboarding lies the onboarding video — a powerful, flexible, and engaging medium for learning and community building. But how do you craft an onboarding video tailored to the unique communities and ethos of your Housing Association?

Welcome to the Super Motion guide that will equip you with every essential component of an effective onboarding video that doesn’t just inform but inspires new employees to embody your Housing Association’s vision and values.

Why Onboarding Videos Matter

Before we dissect the structure of an effective onboarding video, it’s important to grasp their significance. Onboarding videos:

• Establish a first impression and set the scene for your organisation’s culture.
• Provide a consistent message that can be replayed and retained at the new employee’s pace.
• Show rather than tell, painting a vivid picture of life at your Housing Association with great visuals and sound.
• Bolster enthusiasm and engagement, which studies show can lead to higher job satisfaction and retention.

Employee Onboarding Debunked

Understanding that onboarding is a process, not just a video, is key. It’s a sequence of touchpoints that should be seamless and supportive. The video is just one step in the journey of your new employee. It’s important your onboarding process includes a variety of materials and experiences that include face-to-face interaction, hands-on learning, and paperwork.

Here’s how to break down the onboarding video into its main elements:

Key Contacts and Teams

Outline the faces that new employees should know and their areas of expertise. This isn’t an organisational chart — it’s a who’s who and why they matter.

• HR Point of Contact: The go-to for all things policy and procedure.
• Maintenance and Support Services: When in doubt, here’s who’ll get you out of a fix.
• Community Manager: Keeping you connected and responsive to local needs.

Values and Culture

Introduce what your Housing Association stands for, its core values, and how it practically fulfils those promises.

• Onsite Footage: Showcase the diverse workforce in action.
• Employee Testimonials: Real stories from real colleagues.
• Initiatives in Action: See cultural values at work through community outreach and resident events.

Safety and Compliance

Safety first. Go through the specifics of health and safety, including any unique protocols for your properties.

• Property-Specific Protocols: Tackle site-specific risks head-on.
• Legislation: Deliver an engaging overview of the most critical housing laws and regulations to adhere to.
• Safe Practices Demonstration: A visual guide to on-the-job compliance.

The Resident Experience

Empathy and understanding of your residents lead to better outcomes for all.

• Inclusivity Training: Sensitivity education for diverse needs.
• Conflict Resolution Scenarios: Navigating resident issues with poise and professionalism.
• Case Studies: Reviewing touchpoints of actual resident stories.

Crafting Your Onboarding Experience

Producing an onboarding video is more than just conveying key information, it needs to weave a story — the tale of your Housing Association and the individual’s role within it.

The Script

It all starts with the words. Your script should clearly articulate your organisation’s goals, aiming to balance inspirational storytelling and instruction.

• A Day in the Life: Create a narrative that walks the viewer through a typical day, from morning arrival to task completion, interwoven with learning moments.
• The Big Picture: Show how the workflows and processes contribute to overall success of your Housing Association.

The Visuals

What the script describes, the visuals should bring to life. Use a variety of images, footage, animations, and text to keep things dynamic and engaging.

• Cinematic Shots: Wide frames that capture the scale and scope of your housing projects and communities.
• Animated Infographics: Break down complicated concepts into digestible chunks.
• Employee Demonstrations: Highlight best practices demonstrations and show the team at work.

Sound and Voice

A great script with poor delivery loses impact. Your aural elements — music, sound effects, and narration — should be professional and engaging.

• Tie-Ins with Branding: The soundscape should reinforce the brand’s tone and message.
• A Professional Narrator: The voice should be clear, warm, and personable.
• Subtitles: Accessibility is critical; include subtitles to assist viewers.

Personal and Professional Growth

Your onboarding doesn’t end when the video does. Point new employees to resources that can help them grow within the Association.

• Training Paths: Highlight educational opportunities and paths for advancement.
• Mentoring Programmes: Connect new employees with seasoned professionals outside their direct line.
• Continuity: Plan for check-ins and ongoing support as new employees transition to full capacity.

Measuring Success

What can’t be measured can’t be improved, so make sure that you establish KPIs before releasing your video. This could involve assessments, surveys, or tracking employee retention.

• Video Interaction Data: Track where viewers are engaged or dropping off.
• Quiz Scores: See how well the video’s message is retained.
• Feedback Surveys: Get qualitative feedback on the video’s effectiveness and room for improvement.

Conclusion

To wrap it up, onboarding videos are a great way to enhance your onboarding process, with inspiring visuals, engaging narrative, and uplifting audio. With the right balance of information, storytelling, and showcasing how your Housing Association lives and breathes its values, you’ll help your new employees start off on the right foot, engaged and enthusiastic about their new role.

For Housing Association HR Managers, Super Motion offers bespoke video production that meets the standards of regulatory compliance, aesthetic appeal, and educational precision. Our video production experts understand the housing sector and can be your partners in delivering cutting-edge onboarding experiences.

Book a free 30-minute strategy call with Super Motion today, and together, we can discuss how a video can enrich your onboarding process.

Onboarding is a significant process for any Housing Association as it can define the success of new hires in the organisation. Currently, there are various methods employed to onboard new employees.

In this blog, we will be discussing the effectiveness of induction videos compared to traditional onboarding methods in Housing Associations. We will explore the pros and cons of each method and help you understand which method is better to use for your organisation.

Consistent Induction Messaging

Induction videos, regardless of the number of times they are played, provide the same information with the same messaging. In contrast, traditional methods such as in-person training sessions would have slightly different messaging due to various trainers’ delivery styles. To ensure your new hires are receiving the same message, Induction videos are more effective.

Speed Up Your Onboarding

Induction videos are perfect for new hires to watch during their free time, taking no longer than 30 minutes to complete. This avoids lengthy presentations or documents.

With traditional training methods, there may be information overload, leading to new hires being overwhelmed or losing interest. Induction videos condense this information, ensuring the new employees’ full attention without distractions.

Induction Videos Enhance Retention

Induction videos can be engaging and memorable, helping new employees to absorb and retain information about the Housing Association — and can always be watched again if the new employee feels that they need to recap a particular topic.

Traditional methods, like presentations and workshops, can be fun and interactive, which are also good strategies to make inductions memorable, but they can’t easily be referred back to as easily as an induction video.

Tailored For Different Roles

Although traditional training methods work well for an overview of the business, they’re more limited in their ability to cover role-specific details.

Induction videos, however, can be tailored to suit different roles. This means new hires can receive specifically what is necessary for them to perform effectively. Highly tailored induction information can help to make the induction feel more personalised and simplify new hire training.

Save Resources

Induction videos can be viewed by multiple new employees at different times and places. This reduces the need for repetitive in-person training sessions, ultimately saving resources in cost, time and effort.

In contrast, with traditional methods, trainers would incur costs for materials and time each time they run an in-person session.

Visual Showcase

Induction videos can visually showcase the organisation’s culture and values in an engaging way, leaving a vivid impression on new employees.

Traditional methods may struggle to convey culture and values in the same way, which may make it harder for new employees to connect how the culture and values apply in the day-to-day, leading to less memorable experiences.

Induction Videos are Available Anywhere, Anytime

Another benefit of induction videos is that they can be accessed anytime on any device, making them convenient for new hires.

By contrast, traditional methods tend not to be as accessible as they are subject to scheduling conflicts, room and resource availability (e.g. room with a projector and enough seating) and require your employees to be physically present.

Breaks Down Information

Traditional methods may come with an overwhelming amount of information, often delivered in a single day, which can be too much for a new employee to process at once.

Induction videos tend to break down information into digestible segments, promoting interest, ensuring retention and reducing the chances of new hires being overwhelmed.

Videos offer more flexibility in the delivery of the induction material, allowing it to be viewed over a longer period, helping to support people who need more time to process new information.

Personal Interaction

While induction videos offer many benefits, they lack the personal interaction that an in-person induction session can bring, like being able to ask for clarification and gather feedback in real-time. This creates personal relationships and increases engagement.

However, induction videos can be used to help build personal relationships with members of the team, like senior leaders, who cannot always be physically present at the induction session themselves.

Conclusion

In conclusion, induction videos vs traditional onboarding methods in Housing Associations have their advantages and disadvantages.

Induction videos are effective for consistent onboarding, condensing information, and improving retention rates. They allow for tailored inductions and offer resource savings, visual showcasing, and accessibility. New employees can access videos anytime, anywhere, and track their progress, fostering personal interaction and relationship-building in the organisation.

If you think induction videos could help improve the onboarding process at your Housing Association, why not book a strategy call or get in touch on 01225 970242?

When it comes to promoting your housing association, explainer videos are a great tool to educate and engage your audience. However, not all explainer videos are created equal. So, what differentiates a good housing association explainer video from an average one?

In this blog post, we will explore some key factors that make a great housing association explainer video, comparing and contrasting good and poor practices, and their impact on quality.

Good Explainer Videos Avoid Generic

Poor quality explainer videos tend to have generic messages and statistics, which fail to resonate with any audience.

When creating your explainer video, it is important to tailor it to the specific demographics, community needs, and housing benefits of your housing association. By highlighting unique housing solutions, community support, and sustainability initiatives, you can effectively showcase what makes your association different.

Help Your Audience Visualise It

One of the best ways to convey your association’s value is to visualise it. By incorporating visuals of your housing projects, community impact, and association services, you can effectively showcase the scope and benefits of your work. This approach allows your audience to easily grasp and appreciate the value you bring.

Without visual elements, it becomes challenging for your audience to fully understand and connect with your message. If your visual elements fail to reflect the housing environments, community diversity, and your association’s values, this can also harm the impact of your explainer video and may result in a missed opportunity to connect with your audience on a deeper level.

Clear and Concise

When creating an explainer video, best practices include prioritising clarity, brevity, and relevance. By ensuring your messaging is crystal clear and easily understandable, even to outsiders, you can effectively engage your audience. Emphasising only relevant information and maintaining brevity prevents your video from dragging on and potentially boring viewers.

Failing to prioritise relevant information can lead to a lack of engagement and interest. Also, if your video is too long it can cause your audience to lose interest and disengage.

So, keep it clear. Keep it concise.

Use Sounds to Evoke Emotions

Good practice in creating an immersive experience for your audience involves using sounds that evoke homeliness, safety, and community. By incorporating testimonies from residents or uplifting background music, you can build trust and create a sense of resonance with your audience.

Clear Narrative

Ineffective explainer videos often lack a clear narrative, which often means the video feels disjointed and a message that’s as clear as mud.

To avoid muddy messaging, you need your explainer video to have a logical flow and professional quality, which builds trust and credibility with your audience. The messaging communicates clearly, like a story with a strong beginning, informative middle, and a clear call to action. This showcases your association’s values of high-quality service and professionalism.

Conclusion

When it comes to creating a great housing association explainer video, highlighting your unique value proposition by incorporating visuals of your housing projects, community impact, and association services, will go a long way.

Emphasising clarity, brevity and relevance, and using sounds to evoke emotion, will create an immersive experience for your audience, helping to build trust and credibility.

Ensure a cohesive flow and professional quality throughout the video to communicate your association’s values of high-quality service and professionalism.

By following these tips, you are on your way to creating an effective video that showcases your association and its benefits, resonates with your audience, and supports your marketing and communication goals.

To start your video journey, book a strategy call or get in touch on 01225 970242.

Creating effective explainer videos can be a challenging task, especially for Housing Associations in the UK where the target audience is diverse. Housing topics can be complex, regulations and guidelines need to be adhered to, and budgets can often be limited.

However, the benefits of using videos as a means of communication and engagement are indisputable. They can help simplify complex topics, promote transparency, and foster better relationships with tenants, stakeholders, and community members.

In this blog post, we will discuss some of the common challenges that Housing Associations face when creating explainer videos and provide some tips on how to overcome them.

Tailor Content to Specific Groups

Housing Associations cater to diverse audiences, and therefore, it is crucial to tailor content to specific groups such as tenants, stakeholders, or community members.

Understanding the needs and preferences of each group is key to creating videos that resonate with them. For example, if the video is intended for tenants, it should use simple language, incorporate relatable scenarios, and provide correct and relevant information.

On the other hand, the video intended for stakeholders can be more detailed and provide a deep understanding of the Association’s policies and strategies.

Break Down Information into Easily Digestible Segments

To ensure that your video is effective, it is important to avoid overwhelming viewers with complex information.

Instead, break down the information into easily digestible segments using clear and simple language. For example, if the video is about rent arrears, it can be broken down into different sections such as the reasons for rent arrears, the impact on tenants and the Association, and possible solutions. This approach will allow viewers to understand and retain the information better, improving the effectiveness of the video.

Cost-Effective Production Techniques

Housing Associations often have limited budgets, and therefore it is important to use cost-effective production techniques. Focus on content quality rather than high-end production values.

A good script, clear audio, and visuals, can be created on a low budget with a smartphone, and third-party production teams can help on projects where a more professional finish is required.

There is no need to spend lots of money. Housing Associations should also look for opportunities for collaboration with other organisations to create videos.

Maintain Viewer Engagement

Keeping viewers engaged can be challenging; one technique is incorporating storytelling elements and relatable scenarios to maintain the viewer’s interest.

People like stories, therefore, incorporating a story that is relevant to the information presented in the video can be a great technique for maintaining viewer engagement.

Adhere to Housing Regulations and Guidelines and Make Videos Accessible

Housing regulations and guidelines are essential to follow in the sector, and it is important that your videos comply with these regulations.

In addition, make videos accessible to all audience segments, including those with disabilities. This means including subtitles, sign language interpretation, and clear visuals. Thus promoting inclusivity and accessibility.

Track Viewer Engagement and Feedback

It is important to track viewer engagement and feedback to assess effectiveness. It is essential to look at the number of views, comments, and shares of the video and use analytics to refine future video strategies. Housing Associations should also seek feedback from tenants, stakeholders, and community members on what videos they would like to see, how to improve, and what they find useful. Using feedback to inform your future video productions will provide more specific and targeted videos based on viewers’ needs.

Use Various Channels

Housing Associations should use various channels to maximise reach and impact. These channels include social media, websites, community events, digital channels, and other platforms. Through these channels, the videos will reach more people, regardless of their location or access device.

Consistent Branding

Maintaining consistent branding across all videos is critical to building trust and recognition. This branding should be in conjunction with the tone of the voice adopted in the videos.

The tone of the voice needs to be informative, persuasive and professional. A consistent brand and tone of voice improve your Housing Association’s reputation, and it is a path to brand recognition and marketability.

Conclusion

Creating effective explainer videos for Housing Associations can be a challenging task.

However, by tailoring content to specific audiences, breaking down information into easily digestible chunks, using cost-effective production techniques, including storytelling elements, adhering to regulations, making videos accessible, tracking viewer engagement and feedback, using various channels, and maintaining consistent branding, you can overcome these challenges to create effective and quality videos.

Explainer videos are an indispensable tool for Housing Associations to engage and communicate with their tenants, stakeholders and community members, to promote transparency and build trust.

To start your explainer video journey, book a strategy call or get in touch on 01225 970242.

In today’s digital age, digital learning platforms provide employees with quick access to online training videos, which can be more efficient and cost-effective than traditional in-person training sessions.

Housing Associations can leverage these digital platforms to educate and engage their employees through informative and engaging videos.

This blog post aims to provide training managers with tips on how to produce educational videos that meet the needs of the Housing Association sector while also being interesting and engaging.

Leverage Smartphones for Easy Video Production

Creating good quality videos does not require expensive equipment. Nowadays, smartphones can produce professional-looking videos. Investing in a tripod and a microphone can improve the quality of the recording.

Take advantage of the smartphone’s video editing features to add captions, music, and special effects when necessary. This approach is relatively cost-effective and accessible, and it can help create engaging training videos.

Consider Professional Video Production for Longer Training Videos

While using smartphones for short and straightforward training videos is feasible, professional video production services can be employed for longer and more complex series of videos.

Professional videos have better lighting, sound, and editing compared to those produced on smartphones. These videos give your content a professional look and feel, delivering a more in-depth and engaging training experience.

Digital Learning Platforms

Digital learning platforms provide employees with quick access to online training videos, which can be more efficient and cost-effective than traditional in-person training sessions.

Empowering employees with knowledge through easy and convenient platforms creates opportunities for individuals to do their jobs better, improves engagement and job satisfaction, and delivers better results.

Tailor Content to Your Needs

To make a video informative and engaging, the content must be tailored to meet the specific needs of your Housing Association.

Mix the industry’s best practices with organisation-specific material, including company policies, customer service, and repair processes. This approach will help employees understand the company culture and enforce the desired values.

Update and Revise as Needed

A great instructional video is never complete. Continuous update and revision are needed to keep the content relevant and engaging. Adjust the language, visuals, and delivery of the video to ensure that it conforms to the Housing Association’s evolving priorities. Maintaining updated and concise content guarantees that employees get the most current information.

Conclusion

Educational videos are crucial in the Housing Association sector. To maximise their effectiveness, consider the scale of the project when deciding between a DIY or professional approach.

Tailor the content to meet the specific needs of the Housing Association, continually update and revise information, and use animations, graphics, and special effects for complex topics. These techniques can help create high-quality educational videos that inform and engage employees.

If you’d like to explore how educational videos could enhance your employee training, book a strategy call or get in touch on 01225 970242.

Housing Associations play a crucial role in providing homes for millions of people across the UK. However, with so many options available, it can be challenging for tenants to find the right homes for them.

One way to capture their attention is by creating an explainer video. Videos are an engaging way to showcase the value of your housing projects and reach a broader audience. But, what makes a compelling explainer video script?

In this post, we’ll cover how to write an explainer video script that highlights your housing project’s unique features and addresses tenant concerns.

1. Define Your Housing Project Goals and Address Tenant Concerns

It’s important to start by defining the goals of your housing project and identifying what tenants care about most. Addressing common concerns or questions upfront will not only establish credibility but will also capture the viewer’s attention. Highlighting the unique benefits that your housing project brings, such as community features or local initiatives will help to make it stand out.

2. Tailor the Script to Match Tenant Demographics

To create an effective explainer video, be sure to tailor the script to match your target demographic. By understanding your audience, you can speak directly to their specific needs and questions. For example, if your housing project focuses on families, talk about nearby schools or local parks. If your housing project caters to the elderly, talk about nearby health facilities or community services. As a result, the viewer will understand how they would fit into your community, which can make a significant impact on their decision-making process.

3. Showcase Community Advantages and Distinctive Features

A great explainer video script emphasises the community advantages and distinctive features of the housing project. Include stunning visuals and engaging storytelling to bring the project to life.

Through these elements, viewers will have a better understanding of what it’s like to live in your housing development. This can encourage potential tenants to visit or request more information.

4. Start the Script With a Compelling Problem and End with a Decisive Call To Action

A great script needs to grab viewers’ attention, introduce potential solutions, and end with a decisive call to action. Start by highlighting a unique problem that your housing project solves and show how it could help the viewer overcome their challenges. The call to action should make the steps clear on how to take advantage of the housing project. This could be visiting a website, booking a viewing or speaking to an agent to book a tour. Make sure the call to action stands out, so the viewer isn’t left guessing about their next steps.

5. Use Emotional Storytelling

An effective explainer video script tells a story that connects with viewers emotionally. Showcasing stories of real-life cases brings a new dimension to the video. Try including some testimonials from residents involved in the housing project, highlighting the community’s benefits and their similarities to the viewer. This can reinforce trust and establish a connection between the viewer and your housing project.

Conclusion

In summary, writing an explainer video script for Housing Associations is a valuable communication tool when promoting your housing projects. By following these tips, you can tailor your message to match your audience’s needs and create compelling, emotional storytelling that sets your housing project apart.

Remember, the most important step is a clear call to action so that your viewer knows what you want them to do next. Creativity, simplicity and being clear are the keys to an effective explainer video.

With the help of this guide, you can create an effective explainer video that resonates with your target market and effectively promotes your housing project.

To start your video journey, book a strategy call or get in touch on 01225 970242.