5 WAYS VIDEO CONTENT CAN IMPROVE YOUR SEO

5 WAYS VIDEO CONTENT CAN IMPROVE YOUR SEO

by | Mar 8, 2022 | Agri-Food, Production Tips

68% of online experiences begin with a search engine.
So, ensure you get seen by improving your SEO.

Search engines are utilised by millions of people worldwide to find information on the web, with Google being the most popular. Yet, the outcome of these searches can be, quite literally, millions. Googling the word ‘video’ brings up 25.2 billion results alone. How then do you get your business seen amongst the masses? Three letters, SEO. 
Search Engine Optimisation or SEO essentially stands for your visibility on search engines. The higher you rank, the easier it is for customers to find your business when searching Google. Bear in mind that the first five (*organic) results on Google receive over 67% of **clicks. 

Optimising the content on your website will increase the value of SEO and drive traffic from Google to your website. One way of increasing your SEO value is video content. Listed below are five ways in which video content can improve SEO.

GOOGLE RANKING

Google is one of the top search engines used by internet users. It has over 4 billion users daily. So, it’s important to ensure you have a high ranking on Google. According to Lemonlight (2021), marketers’ SEO results suggest that Google prioritises search results with video content. Thus, creating video content on your website will rank you higher with Google.  

ENGAGEMENT

Video content keeps the audience engaged for longer. 9 out of 10 viewers actually want to see more videos from brands and businesses. The longer you can keep an audience member on your website, the higher the rank you will receive from Google. What’s more, viewers retain 95% of a video’s message in comparison to 10% when reading text.

SOCIAL MEDIA SHARES

Social media can have an indirect result on SEO. For example, you upload a video to your website which viewers circulate on social media platforms for others to watch. This then causes a reaction whereby you see an increase in visits to your website as more and more people see your video and become interested in the brand. The more visits to your website, the higher your website ranks on Google. Hence the reason social media can have an indirect result on SEO.

EMOTIONAL CONNECTION

Ever heard the saying; people buy from people? Including emotions within a message can make you and your business seem personable. In addition, emotion in videos can increase shares on social media and inspire customer loyalty. Think of campaigns you have watched recently that sparked an emotional connection? Then ask yourself why? Emotion is what sparks the decision or urge to act. Likewise, the stronger the impact the video has on the viewer’s emotions, the higher the level of entertainment. Remember, social media has an indirect result on SEO.

 

CONVERSION RATE

Embedding links to your website in video content, especially when showcasing products and services, improves SEO. 73% of consumers claim that they have been influenced by a brand’s video content on social media when making a purchasing decision. Viewers can then use these links to visit your website and make purchases, increasing your rank on Google.    

FINAL THOUGHTS

In summary, utilising video content can improve your SEO as Google priorities with video content. Google also ranks websites higher with video content that keeps a viewer engaged which can be done via creating an emotional connection in the video. Lastly, social media can have an indirect result on SEO by the number of shares your video receives that convert into visits to your website. 

Now that you are aware of how video content can improve your SEO, the next thing to remember is to utilise your video content. One way is by ensuring high-quality videos. High-quality videos keep the viewer engaged for longer. Google can tell when viewers do not remain engaged. This is known as a bounce rate, which Google monitors and scores you down on. Secondly is that videos should have a purpose, a context. Viewers have been known to disengage quickly when videos have no purpose. Remember, the goal is to keep the viewer engaged for the full length of the video to be ranked highly by Google. 

Click the button to book in a strategy call and let’s have an obligation free conversation about your business, your message and how to convey this to your audience.

*Organic simply means those who have not paid for their website to appear on the first page of Google results. 
**A click is a term used for when an internet user clicks the link to take them through to the website. 

WHY VIDEO MARKETING IS A MUST FOR THE AGRICULTURE INDUSTRY IN 2022

WHY VIDEO MARKETING IS A MUST FOR THE AGRICULTURE INDUSTRY IN 2022

by | Feb 28, 2022 | Agri-Food

Within the many industries including agriculture, there is often a reliance on tried-and-true practices. While we can fully understand this ethos, it is important to also ensure the adoption of new practices that are highly effective. If there is one practice that agricultural companies should focus on integrating in their 2022 marketing, it is the use of video. Let’s take a look at the benefits of video marketing in agriculture. 

 

PROVIDE QUALITY CONTENT

Data consistently shows that customers are quite clear about how they want companies to interact with them. They do not want wordy emails but rather value quality content. Video marketing allows you to deliver this, providing content that creates engagement with your customers. Video marketing is a great vehicle for telling stories and creating a stronger relationship between customers and your brand. 

BUILD PRODUCT AWARENESS

Video marketing is great at building awareness of your products and your brand as a whole. There are a number of reasons for this. First, video marketing elevates your performance in search rankings, naturally bringing more new customers to your brand. Secondly, it allows you to create informative content such as tutorials, product overviews, and other things that provide critical information about your products, again helping strengthen awareness. 

DRIVE TRAFFIC

One of the biggest strengths of video marketing is that it drives traffic. Having a YouTube channel is a great way to drive traffic to your brand as there is far less competition than a simple Google search. Additionally, related YouTube videos now show at the top of Google searches. Research has shown that companies that engage in video marketing have 41% more web traffic from search than those who don’t. Furthermore, video marketing drives greater engagement with customers staying on pages for longer. 

ENHANCE EMAIL BLASTS

If you’ve ever got tired of the number of emails you get in your inbox, this is the feeling of your customers too. However, adding video in the subject line boosts open rates and clickthrough rates while reducing unsubscribing rates. This is excellent news for agricultural companies hoping to optimise their email marketing. 

 

GET ORGANIC ADVERTISING

Research from Small Business Trends has shown that videos get 1,200% more shares on social media than posts with text and images. Sharing your video on your social media channels helps create engagement with customers who will then give you free publicity through sharing. It all comes down to creating quality content that your customers value.

FINAL THOUGHTS

Video marketing is critical for the agriculture industry in 2022. With many benefits, this is something that needs to be integrated into your marketing process. Most videos should be informative and not feel like they are pressuring for a sale. In fact, some of the most shared videos are more educational in nature. This is especially relevant now when there are so many dramatic changes in the industry. They need to be filmed, the stories of progress communicated in a structured, strategic way.

Click the button to book in a strategy call and let’s have an obligation free conversation about your business, your message and how to convey this to your audience.

WHY YOU NEED TO COMMUNICATE YOUR CARBON REDUCTION PROGRESS

WHY YOU NEED TO COMMUNICATE YOUR CARBON REDUCTION PROGRESS

by | Feb 28, 2022 | Agri-Food, Production Tips

When thinking about generating publicity, many companies tend to focus on the quality of their products, their level of service, and their affordable pricing. These are certainly important things to highlight in your video marketing and other PR efforts. However, many companies fail to understand the importance of highlighting sustainable practices, which means your company may be missing out on a huge source of positive publicity. 

 

WHY IS HIGHLIGHTING GREEN CREDENTIALS IMPORTANT?

Sustainability is increasingly prevalent in many company’s video marketing efforts, and the results show that it is paying off. The reality is that a majority of consumers now care greatly about environmentally friendly practices. In fact, research has continually found that customers are happy to spend a few extra pounds to buy quality products from companies that enact sustainable practices.

 

 

If you look around at the companies you interact with on a daily basis, you are likely to see lots of examples of those highlighting sustainability. From signs in a restaurant to videos on a social media feed, the reason many companies are highlighting their green credentials is because it resonates with customers, helps effectively position their brand, and creates positive publicity.

HOW CAN I HIGHLIGHT MY SUSTAINABLE PRACTICES?

One of the best ways to highlight your sustainable practices is to utilise video marketing. Sustainability fits well into a story format, which is perfect for video marketing. Consider detailing the reasons why you chose specific practices and the benefits of them. Pair this with video of the practices being integrated. This tells a compelling, personal story that highlights some of the commitments of your company and helps with branding. 

Another benefit of using video marketing to promote your green credentials is that it allows you to get the most bang for your production buck. Existing and prospective customers will be drawn to the same video through a myriad of different mediums. You’ll generate positive publicity through sharing your video marketing on your YouTube channel, embedding the video in a blog on your website, and posting it on your social media channels. 

 

FINAL THOUGHTS

Customers have been clear that they prefer to purchase from companies that have environmentally friendly practices. It helps the environment and makes them feel good. If you are engaging in sustainable practices, make an effort to tell your customers about it. This is a great way to enhance your image with some positive publicity and position your brand as one that cares about the environment. 

We at Super Motion provide access to seamless, obstacle-free film-making, so please do reach out for out expert help. In this country we’re not the best at shouting about the good things we’re doing but it’s so important to communicate your jounrey! Book a strategy call by clicking the button below.

HOW INDUCTION VIDEOS HELP IN NEW EMPLOYEE RETENTION

HOW INDUCTION VIDEOS HELP IN NEW EMPLOYEE RETENTION

by | Feb 25, 2022 | Agri-Food, Production Tips

An onboarding process is essential when inducting new employees into the company. It provides the foundations for what the employee can expect: from procedures and systems to the values and culture of the business. An effective onboarding process can add value to the employee’s journey. By nurturing the employee right from the beginning, you promote a culture of belonging and passion for employees to contribute towards the company’s goals.

 

THE BENEFIT OF DIGITAL ONBOARDING

Traditionally, onboarding requires an individual from the company to be on hand to walk the new employee through the procedures: meet the new employee on the first day and begin the walk around the building. A checklist of training requirements and paperwork then follows. 

Here is where a digital onboarding experience can be invaluable. You can utilise video to tailor the onboarding experience for the new employee whilst streamlining the onboarding process, saving the company time and resources.

What’s more, videos are an excellent way of providing valuable knowledge to inspire, inform and captivate your new employee. Ensuring your employee has the best experience during the onboarding experience can increase the retention rate in the long term. 

ONBOARDING PROCESS

A powerful story inspires, informs and captivates audiences. Combine this with video, and a company has an effective tool to express its values and cultures – increasing employee retention. The benefit of videos is the ability to upload to various platforms, in several formats, and across numerous devices.

There are no set standards for the type and number of videos you can create for the onboarding process. Businesses can tailor to their specific values and cultures. But next you’ll find a few ideas that you could adapt.

• Welcome video from CEO
Opportunity to portray the values and culture of the company. Use this opportunity to tell the story behind the business.

• Team introductions
Provide insight for the new employee on the various departments or team members.

• Office Tours
Provides the opportunity for new employees to visualise the layout of the office (if applicable). It can also prevent employees from feeling alienated if choosing to, permanently, work from home.

• How-to videos and Training Videos
Visual information is recalled more effectively than using just plain text. Incorporate the use of videos when providing introductory training to your new employees.

• Advice from members of the team
What advice would your current employees give to support new employees when settling in the company? Provides an opportunity to further build upon the values and culture of the company.

• What can the new employee expect in the following weeks
Vital for preparing the new employee and providing them with the confidence of the expectations.

EMPLOYEE RETENTION

Utilising videos supports the delivery of a valuable employee onboarding experience, increasing the retention rate. Not only does it add value for the employee, but it also streamlines processes for the company via digital means. 

 

FINAL THOUGHTS

Did you know that employee turnover costs are estimated to be between 100% and 300% of the replaced employee’s salary? Click the link below, book a strategy call and let us show you how we can demonstrate outstanding ROI.

We at Super Motion provide access to seamless, obstacle-free film-making, delivering powerful stories that inspire, inform and captivate audiences. We know how to help you tell your story in the best way. 

KELP AGRICULTURE AND WHY WE SHOULD BE TALKING ABOUT IT

KELP AGRICULTURE AND WHY WE SHOULD BE TALKING ABOUT IT

by | Feb 25, 2022 | Agri-Food

When you think about kelp, you may very well think about the vast kelp forests you see when watching shark week or an episode of SpongeBob. However, kelp represents a huge opportunity in aquaculture and can serve as regenerative agriculture. Let’s take a look at the exciting possibilities of kelp and why we need to talk about it more. 

 

HEALTH BENEFITS

When we think of agricultural products, we often do not think about plants from the sea. However, many nations utilise kelp frequently in foods including Japan, South Korea, and China. In addition to tasting good and being suitable for a wide range of dishes, kelp is extremely healthy. It contains substances that support heart health, enhance weight loss, and preliminary research suggest have potential anti-cancer effects. It might not look that apetising but add a bit of garlic & seasoning and like most things, the flavour will be improved dramatically. 

HELP THE ENVIRONMENT

From an environmental standpoint, kelp farming is a type of regenerative agriculture. This means that the process of growing kelp gives back more to the environment than it takes. Kelp produces no waste, requires no feeding, and obviously doesn’t need irrigation. The only emissions are from boats used to tend the crop. It also absorbs carbon dioxide from the ocean. It is extremely effective at this, absorbing CO2 more efficiently than even trees.

THERE’S MONEY IN THE GREEN STUFF

Kelp farming is profitable for many reasons. First, it has a relatively low startup cost. According to a story from The Guardian, it is anticipated that engaging in this regenerative agriculture requires less than £15,000 and a boat to begin. Kelp can also be produced in the same area as shellfish as both are suitable to similar environments. It is estimated that growing kelp and shellfish together can bring in roughly £27,000 in profit per acre annually. 

HOW TO WE ADVOCATE FOR KELP?

There are a number of ways that we can help advocate for increasing investment in kelp production. First, it is important to help raise agricultural awareness about this product. A good solution to this is video production that details the benefits of growing kelp. This could include overviews of the process, interviews with kelp farmers, or even “day in the life” type videos showing the process of kelp production. Another potential way to leverage video production to get out this message involves showing how kelp can be used in recipes. Increasing demand for kelp will help increase investment in kelp farming. Thus, showing how kelp can be incorporated into recipes and encouraging Britons and restaurants to try adding kelp to their diets and menus will be beneficial.

 

FINAL THOUGHTS

Finally, in a world increasingly focused on sustainability, touting the benefits of regenerative agriculture can help create buzz. Again, video production aimed at showing how kelp farming can create a positive environmental impact can help persuade others to support this industry, generating momentum. We love writing about new ideas that inspire us at Super Motion but what are you doing to make a difference? How are you changing your practices to create change? Click the button to book in a strategy call and let’s have an obligation free conversation about your business, your message and how to convey this to your audience.